Ginny McDougal
Orlando,FL
Summary
Creative Business Development Manager with impressive track record of improving sales and growing company customer base. Successful team builder with exceptional communication abilities. Innovative program management, strategic planning and team leadership skills.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Consultant
Self-employeed
Orlando, FL
07.2025 - Current
- Developed strategic recommendations based on market analysis and client needs assessment.
- Mentor sales teams and associates.
- Analyzed operational workflows to identify inefficiencies and implement process improvements.
- Assisted development of sales and marketing tools, including CRM.
Business Development Manager
Porter Corp
Holland, MI
02.2019 - 01.2025
- New brand development in a 12-state territory
- Collaborate with internal and external partners to ensure territory development and project wins
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers
- Hire, support, develop, train, and manage representatives and dealers to build the brand in their territories
- Research, development, and presentation of continuing education courses for architects and engineers
- Generated new business with marketing initiatives and strategic plans
- Assist in the development and use of new CRM (Hubspot)
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect
Territory Sales Manager
Berliner Seilfabrik
Berlin, Germany
09.2017 - 06.2018
- Marketed into territory where product was previously little known
- Built pipeline of over $2 million
- Successfully presented to C-Suite executives, school districts and parks & recreation professionals
- Effectively maintained and used CRM (Sales Force)
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
Business Development / Play Advocate
Playworld, Inc.
Lewisburg, PA
08.2013 - 04.2017
- Exceeded sales goals by 30% in 2015, 50% in 2016; exceeded ROI by 47%
- Collaborated with National Sales Director and Rep Agencies to increase sales, market share, brand awareness and market segment penetration
- Developed and implemented market strategies
- Presented to C-Level executives, state, and local shows
- Researched and developed customer-facing assets, including CEU course material
- Contributed to product development, field research and strategy development
- Trained and supported distributor sales reps
- Tracked targeted opportunities, leads, events and ROI of program using Salesforce
- 50% travel across nine states, and managed travel budget
Territory Manager
KOMPAN Unique Playgrounds
Odense, Denmark
03.2012 - 06.2013
- Led business development & expansion into key market segments
- Spearheaded governmental development with emphasis on RFP, RFQ and national contract programs
- Delivered client education to Landscape Architects, Architects, and Park & Rec professionals
- Effectively managed accounts, prospects, pipeline, and forecasting using SalesLogix CRM
- Provided consultation and project management for playground design
Independent Sales Executive
Bliss Products & Services, Inc.
Lithia Springs, GA
06.2001 - 03.2012
- Developed new territory in the park and playground industry that increased revenue from $0 to $1.2 million
- Maintained an average pipeline of $4 million
- Consistently met and exceeded KPI for territory
- Secured brand and agency recognition in all market segments
- Multiple sales awards, including Half Million Dollar and Million Dollar Clubs
- Earned national recognition of projects in professional trade publication
- Successfully management pipeline development and all phases of sales cycle
- Oversaw project management of all orders and installations
Education
AS Degree - Interior Design
Seminole State College
Sanford, FLSkills
- Strong Work Ethic
- Team Leadership
- Time Management
- Business Development and Planning
- Collaboration
- Strategic Planning
- Negotiations
- Relationship Cultivation & Management
- Customer Needs Analysis & Resolution
- Continuing Education
- New Market/Territory Development
Certification
- Porter Corp Product Specialist
- Action Selling certification
- Certified Playground Safety Inspector (CPSI) training course and certification
- KOMPAN Play Institute training on Child Development and Play
- Let Kids Play certification in Inclusive Design
- Playworld certification in Sustainable Recreation Equipment Manufacturing
Timeline
Consultant
Self-employeed
07.2025 - Current
Business Development Manager
Porter Corp
02.2019 - 01.2025
Territory Sales Manager
Berliner Seilfabrik
09.2017 - 06.2018
Business Development / Play Advocate
Playworld, Inc.
08.2013 - 04.2017
Territory Manager
KOMPAN Unique Playgrounds
03.2012 - 06.2013
Independent Sales Executive
Bliss Products & Services, Inc.
06.2001 - 03.2012
AS Degree - Interior Design
Seminole State College