High-Scale Events, Programming, Marketing, and Workplace Operations Leadership Executive with a distinguished track record driving strategy and engagement for Nike, Apple, Salesforce, and Google. A unique, dual-brained leader who bridges the gap between creative experiential marketing and rigorous operational execution. Proven success directing massive public-facing activations—serving high-volume global audiences and providing the transformational leadership necessary to align multi-level stakeholders alongside large, cross-functional teams. Expert at translating executive vision into scalable frameworks, combining omni-channel marketing and editorial content with the technical discipline to optimize multimillion-dollar budgets and deploy advanced workplace systems.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Associate Vice President, Creative & Marketing
Jamestown L.P
Mountain View, CA (Google Campus)
11.2024 - Current
Google Visitor Experience Strategy & Operations: Spearheaded strategy, creative marketing, and delivery for a flagship mixed-use campus at Gradient Canopy, welcoming 50,000+ monthly visitors. Directed an annual portfolio of 270+ activations—including large-scale plaza events and 4,000+ attendee deep-tech productions—driving measurable increases in community engagement, space utilization, and stakeholder satisfaction. Communications & Audience Growth: Engineered an omni-channel editorial strategy across digital touchpoints, scaling an external site to 100K+ monthly views, an Instagram presence to 8.8K+ followers, and a newsletter to 8,000+ subscribers to expand community reach and unify brand messaging.
Workplace Experience & Spatial Design: Designed end-to-end guest and employee journeys, introducing self-guided tours, plaza enhancements, and interactive digital kiosks that optimized wayfinding while successfully reducing unauthorized access into restricted corporate zones.
Financial Strategy & Capital Delivery: Directed a multimillion-dollar operating and capital budget across all physical build phases; maximized ROI through disciplined cost-prioritization and high-value vendor contract negotiations without compromising premium experience standards.
Team Leadership & Performance Development: Built and mentored a high-performing organization, directly managing 4 senior leaders and an operational cohort of 40 brand ambassadors to scale on-site engagement and ensure seamless execution across all activations.
Operations & Crisis Management: Established standard operating procedures (SOPs) and real-time response protocols; served as the principal escalation lead for live operations to guarantee zero-incident, highly secure execution for all major public and internal events.
Partnerships & Community Relations: Cultivated strategic alignment between senior corporate real estate (REWS) executives, municipal agencies, and local public safety partners to secure compliant, high-profile campus activations and positive community impact.
Senior Operations Manager, Event Systems & Revenue
Maison Alyzee Corporation
Mountain View, CA
06.2023 - 11.2024
Sales Channel Development: Architected and managed strategic corporate sales channels, driving a 260% year-over-year revenue increase directly aligned with enterprise growth targets.
Operational Technology Implementation: Deployed and integrated specialized SaaS platforms (Trainual, GoodTime, and Homebase) to streamline workflows, boosting overall operational efficiency and reducing employee onboarding time by 50%.
Talent Acquisition Transformation: Redesigned the end-to-end recruitment architecture to support rapid organizational scaling, successfully cutting time-to-hire by 10 days while measurably elevating candidate quality.
Performance Optimization & Training: Launched comprehensive employee development frameworks and engagement initiatives that accelerated onboarding and boosted frontline productivity by 40%.
Cross-Functional Program Execution: Oversaw complex interdepartmental coordination and strategic vendor managemen to guarantee on-time project delivery, reducing operational friction and project delays by 15%.
Recruiting Coordination Manager, Solution Engineers - North America
Salesforce
San Francisco, CA
09.2021 - 05.2023
Recruiting Operations Management: Oversaw end-to-end recruiting operations for high-volume hiring pipelines processing 15,000+ candidates, driving operational throughput and elevating candidate satisfaction to an elite 9.4/10 rating.
Candidate Experience (CX) Strategy: Designed and executed global CX initiatives that generated a 30% increase in actionable insights, delivering data-driven intelligence to senior leadership to streamline the interview architecture.
Vendor & Operational Tool Implementation: Spearheaded vendor selection, procurement, and deployment of an enterprise scheduling platform; managed the training of 1,200 cross-functional users and drove a 30% lift in recruitment efficiency.
Process Optimization & Scale: Standardized operational workflows, KPIs, and performance metrics to aggressively compress hiring cycle times and deliver predictable outcomes during periods of rapid organizational growth.
Human Experience (HX) Programs: Championed HX design frameworks to align recruitment processes with long-term business goals, significantly enhancing candidate quality, internal alignment, and brand affinity.
Senior Manager, Programming Experience
Apple Inc.
San Francisco, CA
10.2016 - 09.2021
Team Leadership & Operational Excellence: Directed an organization of 200+ employees and 20+ managers across multi-functional retail operations; consistently outperformed commercial sales targets and measurably increased employee engagement metrics (NPP) across all business units.
Business & P&L Oversight: Held full operational accountability for end-to-end store functions—including the Shopping Experience, Genius Bar, Business Sales, Today at Apple, and Backstage inventory—ensuring rigorous operational consistency, revenue growth, and seamless cross-functional execution.
Program Launch & Scale: Spearheaded the regional launch and expansion of Today at Apple programming, driving a 140% year-over-year attendance increase while significantly deepening local brand engagement and repeat visitor traffic.
Process Optimization & Readiness: Developed and deployed specialized operational tools and training frameworks, including the iPhone Learning Lab, to standardize workflows, accelerate employee ramp time, and maximize frontline technical expertise across Market Team 1.
People Leadership & Organizational Culture: Served as the designated People Leader for Apple Union Square; engineered targeted coaching and professional development programs that strengthened cross-functional collaboration, amplified team morale, and drove continuous retention improvements.
Education
DeVry University
Skills
Workplace Program & Experience Delivery
Large-Scale Internal & Public Events
Experiential Marketing & Brand Strategy
Multimillion-Dollar Capital Allocation
Municipal Relations & City Permitting
Executive Leadership & Team Scaling
High-Value Vendor & Contract Management
Data-Driven Spatial Analytics & Operations
Advanced Workplace Systems Integration
Multi-Level Stakeholder Alignment
Visitor & Employee Journey Mapping
Risk Mitigation & Crisis Management
Certification
Google AI Professional Certificate | AI for App Building; AI for Data Analysis (Gemini/Sheets); AI for Research & Insights; AI Fundamentals; AI for Brainstorming & Planning; AI for Writing & Communicating; AI for Content Creation.
Associate Vice President (AVP), IT Resilience Process Strategy & Design at Standard Chartered Global Business Services Pvt. Ltd (GCC)Associate Vice President (AVP), IT Resilience Process Strategy & Design at Standard Chartered Global Business Services Pvt. Ltd (GCC)
Vice President of Corporate Communications, Vice President of Marketing, Vice President of Corporate Communications and Brand, Director of Marketing and Communications, PR & Communications Manager at Compeer FinancialVice President of Corporate Communications, Vice President of Marketing, Vice President of Corporate Communications and Brand, Director of Marketing and Communications, PR & Communications Manager at Compeer Financial