GISELE VALLE

• Overseeing >$3B turnover: the world's #1 Beauty Brand in the #1 market.
• Leads Marketing, Brand Image & Engagement, Digital Capabilities, Creative/VM, Innovation & Trade teams - 88FTEs, 10 senior direct reports. Has best NPS of L'Oreal USA.
• Developed the Elevation, Purpose & Growth Framework and led cross-functional team to deliver double digit growth in consumption and net sales, and record profit in 2025 - our best year in over a decade.
• Record Brand Equity results - going from #13 to #1 brand in SOI (Traakr).
• Led two organizational re-orgs to increase operational agility and future-proof the business, building a top-performing team.
• Empowering women and celebrating their worth through superior craftsmanship & science, luxurious product and brand experience, and building trust and community, supporting relevant causes.

• Surpassed $1B in turnover.
• Drove significant SOI/SOE gains, building brand love and community.
• Improved profit through shifts in product, channel, and media mix.
• Led team of 21 FTEs/6 direct with best Leadership Scores in the Division.

• Led a historical business turnaround to achieve six consecutive years of double-digit growth, going from the #8 brand in Nielsen in 2019 to the #1 in 2026, debunking P&G's market leadership for the first time in the US.
• Fully revamped product and marketing fundamentals, shifted consumer perception, and built strong retailer partnerships.
• Established a new team culture, culminating in the best Leadership Scores/NPS in the Division.

• Co-built the Revenue Growth Management function for L'Oréal USA, leading teams across Sales, Finance, IT/Data Science.
• Oversaw the commercial and pricing policies, promotional strategy revamp, and championed early adoption of AI + Power BI reporting, merging 12 different data sources for better and faster decision-making.

Led product innovation pipeline and full restage for L'Oreal Paris - inclusive of brand positioning, formula, claims, packaging and advertising.

As Category Head for Hair Color Innovation + Brazil Business Unit, I've led a complete portfolio and go-to-market/communications revamp that drove L'Oreal Paris to market leadership in Brazil, a historical achievement.

Led full brand restage, driving record share, penetration/trial growth.

Boosted equity KPIs with an innovative media strategy focused on digital acceleration, while also delivering record profitability.

Led communication, media, digital/social strategy for multiple launches.

Co-led the global Innovation Master Plan and Brand Equity Evolution, working across the Latam, Geneva, and Singapore hubs. While on role, Pantene grew double digits in Latam.