Giulio Di Francia
Hewitt,Texas
Summary
Results-driven professional with 10 years of eCommerce experience, recognized for efficient execution, and strong performance outcomes. Proven expertise across multiple eCommerce functions, with a focus on driving online business growth.
Overview
10
10
years of professional experience
Work History
Ecommerce Marketing Manager
LookOurWay
San Rafael, California
09.2023 - Current
- Optimized product listings on e-commerce sites through keyword research and SEO techniques.
- Implemented SEO best practices to improve organic search rankings.
- Optimized content for search engine visibility, including meta tags and keywords.
- Collaborated with designers to create visually appealing marketing materials.
- Developed and executed digital marketing strategies for online product promotions.
- Coordinated email marketing campaigns targeting specific customer segments.
- Generated reports on website performance metrics
- Collaborated with other departments to coordinate strategic marketing activities.
Sales and Marketing Associate
Torero Specialty Products
San Rafael, California
06.2015 - 09.2023
- Created and distributed promotional materials, including flyers, brochures, catalogs, newsletters, and emails.
- Collaborated with sales team to align marketing strategies and goals.
- Developed marketing materials for product promotions and events.
- Collaborated with design teams to develop creative concepts for advertising campaigns.
- Identify key performance indicators across multiple channels and platforms, using analytics software.
- Participated in brainstorming sessions with internal teams to generate innovative ideas for marketing strategies.
Education
Associate of Science - Business Administration
Skyline Community College
San Bruno05-2017
Skills
- Ecommerce platform knowledge (Shopify Plus)
- Product listing optimization
- Search engine optimization
- Content optimization
- Competitor and market research
- Web design principles
- Visual design collaboration
- Project management
- Cross-functional collaboration
Timeline
Ecommerce Marketing Manager
LookOurWay
09.2023 - Current
Sales and Marketing Associate
Torero Specialty Products
06.2015 - 09.2023
Associate of Science - Business Administration
Skyline Community College
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