Glenn Cravy

Lead sales strategy for the Southwest Region managing a 50K+ case equivalent territory.

Build and maintain distributor partnerships to optimize distribution and on/off premise placement.

Build and maintain distributor partnerships to optimize distribution and on/off premise placement.

Coach and mentor field teams to improve execution, forecasting, and territory performance.

• Developed and executed strategic sales plans to drive revenue growth across multiple distribution channels.
• Led cross-functional teams to enhance customer engagement and satisfaction through tailored beverage solutions.
• Analyzed market trends and competitive landscape to identify new business opportunities and optimize product positioning.
• Mentored and trained sales staff on best practices, resulting in improved team performance and morale.

Managed a call network generating $6MM+ in annual revenue across local, regional, and national restaurant and bar groups, creating strategic account plans to retain and grow key relationships.

Negotiated contracts and secured listings with multi-unit operations and national chains, expanding distribution and promotional support which led to 55% market share within my assigned territory.

Led cross functional initiatives with marketing, operations, and finance to execute market plans and maximize ROI from activation and promotions.

Owned the Southern CA territory and managed day to day sales operations, aligning regional activity with company strategy.

Partnered with key sales personnel to execute go to market plans and improve distributor performance.

• Led sales strategy development, aligning goals with company vision and market trends.
• Analyzed sales data to identify growth opportunities and optimize product distribution channels.
• Built and maintained relationships with key accounts, enhancing customer loyalty and retention.
• Was a member of the Coastal Code Commission.