Glenn Proto
Cheshire,CT
Summary
Results-driven Communications Professional with experience in driving revenue growth and enhancing brand visibility within the evolving media landscape. Expert in cultivating lasting relationships with viewers and clients, translating company initiatives into actionable strategies, and delivering outstanding service to stakeholders.
Overview
27
27
years of professional experience
Work History
Manager Research/Programming
KXAS/KXTX NBC Universal
Dallas, TX
05.2023 - Current
- Managed NBC, Telemundo & Peacock analytics, software, and PowerPoint presentations to enhance data-driven decision-making.
- Developed and prioritized a new business model for NBC 5 and Telemundo 39 to align station direction with client needs.
- Transformed department into a hub of information, resources and advice to employees and clients.
- Producer and presenter of quarterly Town Hall to over 350 employees.
Research/Sales Consultant
WGHP/FOX, Nexstar
Greensboro, NC
04.2022 - 05.2023
- Trained new account executives on sales techniques and business development strategies.
- Collaborated with team members via remote tools
- Prospected local advertisers for WGHP/FOX and Nexstar media solutions.
- Presented cross-platform advertising packages across broadcast and digital inventory.
- Consulted clients to assess campaign goals and budget needs.
Manager Research/Programming/New Business WTVD-TV
Walt Disney Co
Raleigh, NC
10.1999 - 04.2022
- Led analytics initiatives across sales, news, promotions, programming, and web operations to drive data-informed decision-making.
- Established connections with viewers, clients, and community partners at ABC11.
- Managed a 2.0 million annual budget, conducted analysis, and delivered presentations.
- Drove revenue growth through new data initiatives and exceptional customer service.
- Department eliminated in Dec 21.
Education
Bachelor of Arts - Communications, Journalism
Fordham University
Bronx, NYCertificate - Digital Marketing
University of North Carolina
Chapel Hill, NCCollege Preperoty Program -
Notre Dame HS
West Haven, CTSkills
- Analytics
- Data visualization
- Market Research
- Digital Content Strategy
- Software
- Presentations
- Client Service
CAREER HIGHLIGHTS WALT DISNEY TELEVISION & NBC UNIVERSAL
Title: Revenue Generator Client Service/Solutions Multi Media Communications Stategist
Community Service
- Brand Ambassador and Volunteer for Clear the Shelters
Timeline
Manager Research/Programming
KXAS/KXTX NBC Universal
05.2023 - Current
Research/Sales Consultant
WGHP/FOX, Nexstar
04.2022 - 05.2023
Manager Research/Programming/New Business WTVD-TV
Walt Disney Co
10.1999 - 04.2022
Bachelor of Arts - Communications, Journalism
Fordham University
Certificate - Digital Marketing
University of North Carolina
College Preperoty Program -
Notre Dame HS