Gloria Eddy

• Took a sabbatical to work on health and rehabilitation.
• Took time to help aging mother with health issues.
• Remained with daughter during a high risk pregnancy and then with with her new baby.
• Proven ability to learn quickly and adapt to new situations.
• Self-motivated, with a strong sense of personal responsibility.

• Developed marketing strategy to enhance brand visibility and engagement.
• Analyzed market trends and consumer insights to inform strategic decision-making and positioning.
• Mentored team members, fostering professional growth and ensuring alignment with organizational goals.
• Collaborated with senior leadership to align marketing initiatives with overall business objectives.
• Oversaw event planning efforts for trade shows, conferences, and other industry gatherings.
• Boosted lead generation with innovative digital marketing campaigns.
• Implemented CRM systems to enhance customer tracking capabilities.

• Directed strategic initiatives to help streamline and organize the recruitment process in the office from concept to completion.
• Started a new intern program within the company to bring new talent into the industry and our firm.
• Boosted operational efficiency by using planner to put step by step phases into one location to make sure no candidate was missed in the process.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
• Developed detailed plans based on broad guidance and direction.
• Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
• Defined clear targets and objectives and communicated to other team members.
• Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.

• MassMutual Colorado and Capstone Colorado merged after the retirement of MMCO's President. This resulted in a reorganization within the firm and my marketing responsibilities being moved to our office in Utah that heads up those efforts.
• Led recruitment initiatives to attract experienced and inexperienced advisors and career changers into our firm and industry.
• Continuing efforts to recruit experienced and inexperienced advisors and career changers into our firm and industry.
• Attended career/job fairs to source and screen candidates for potential employment opportunities.
• Conducted phone screening and first round interviews prior to moving candidates further into process. Stayed in process through all phases until offer was made. Accepted or declined.
• Managed the contracting and licensing process for new hires to facilitate their onboarding experience.
• Quarterbacking the contracting and licensing process for new hires.
• Working with our entire team through all phases to make sure candidates felt a concierge aspect to being hired by our firm.
• Management of our Salesforce Recruiter (CRM) seat to capture all data for new and prospective recruits.
• Grew my digital presence in social media through compliant avenues to nearly 18,000 contacts.
• Developed email campaigns and digital marketing strategies to engage prospective recruits using resources including CoPilot, Stem Flow, and LinkedIn Leads.
• Worked with other recruiters and centers of influence to create a referral network for those of us looking to hire qualified and quality candidates in a variety of fields.

• Managed two recruitment staff to achieve local growth goals through targeted leadership and support.
• Led initiative to recruit new staff and advisors by actively engaging in hands-on efforts.
• Supervised marketing interns, enhancing support for Financial Planning Department initiatives.

• Branding MassMutual within the Colorado market.
• Annually, guide 60-70 new and experienced advisors in developing their practices by identifying ways to reach specific vertical markets to generate new business.
• Facilitated recruitment and training of new and experienced advisors through a 14-week vertical marketing program, focusing on cross-selling techniques and tailored marketing strategies for each advisor's target market.
• Executed company initiatives such as Pro-Advisor events to recruit new advisors and wrote a grant that secured a $25,000 Community Service Award for our President benefiting Jewish Family Services.
• Assisted the Agency Compliance Director by handling all marketing compliance work to keep advisors' outreach programs within legal guidelines.
• Conduct online marketing initiatives, sponsorship programs, email promotions and campaigns via social media sites.
• Help advisors find new clients through networking and the generating of prospective client lists.
• Collaborate with home office and outside vendors to create websites that conform to brand and company visual format.
• Crafted marketing strategies to enhance competitive positioning against other companies in insurance products and planning services.
• Assisted Agency Compliance Director by handling all Marketing compliance work ensure advisors' outreach programs are within legal guidelines.

• Cultivated connections within business community through strategic relationship building, fostering collaboration and growth among local businesses.
• Seek and provide information to help companies determine their position in the marketplace. Helping them with their business planning, marketing, and strategies.
• Facilitated submissions to the SBDC, supporting company growth, expansion, and securing first-time funding for new entrepreneurs.
• Created connections within business community through the use of strategic relationship building allowing businesses to prosper by knowing one another.
• Often helped them with work being submitted to the SBDC to continue to help with the growth and expansion of their companies or first-time funding for new Entrepreneurs.
• Directed multiple groups in the chamber's programming and membership drives, such as the Centennial Business Coalition, the Southglenn Merchants Association, and the Events and Visitors Bureau.
• Organized grand openings for new businesses and served as master of ceremonies to introduce them to the community.

• Directed marketing initiatives focusing on acquiring new students and activating and retaining current students.
• Moved our marketing efforts onto the social networking sites like Facebook, Foursquare and Twitter to stay in front of the marketing trends.
• Work with Groupon, Daily Deals, Living Social, Colorado Kids, Denver Birthday Parties and other new “daily deal” and alternate advertising methods to get our name out to various markets within our identified demographics for potential new clients.
• Implemented marketing strategies on social media platforms like Facebook, Foursquare, and Twitter to align with marketing trends.
• Managed procurement of all items for sale online and in the studio.
• Changed our Annual Holiday Sale from a week-long event grossing just over $6k in 2008 to grossing over $14k in just 4 hours in 2010.
• Transformed Annual Holiday Sale from a week-long event generating $6k in 2008 to a single-day event generating $14k in just 4 hours in 2010.

• Led sales and marketing efforts for promotional products, collaborating with diverse clients to enhance their business visibility.
• Negotiated terms with each company for their specific needs whether on a full website, ghost writing of articles or on their promotional product needs for events or employee incentives.
• Wrote, copied and edited websites to enhance exposure in respective markets for a variety of clients.
• Worked with outside vendors to handle aspects of my clients needs that were not in my area of expertise to implement, but assured they were handled to my clients' expectations and delivered without delays. Vendors included website designers, graphic artists, social media and trade show vendors.
• Worked with outside vendors to handle aspects of my clients' needs that were not in my area of expertise to implement, but assured they were handled to my clients' expectations and delivered without delays. Vendors included website designers, graphic artists, social media and trade show vendors.

• Marketing Manager for Women's Market, Children's Market, Service Center Marketing and Retirement Services.
• Created and executed cross-selling programs for funds and products targeting existing shareholders.
• Developed, managed, and implemented programs to cross-sell other funds and products to the current shareholder base, including distribution channels such as Charles Schwab and Fidelity.
• Implemented all direct-mail efforts targeting current investors.
• Tracked and analyzed the cost-effectiveness of all initiated programs.
• Collaborated with Acquisition and Retention Project Managers to create comprehensive 12-month marketing plans.
• Collaborated with Database Manager to define ideal recipients for marketing mailings.
• Communicated all upcoming programs to the interdepartmental liaison.
• Provided copywriting directions for all cross-sell programs.
• Managed the activation budget.
• Managed all budgets and marketing for the Retail Center and Janus Retirement Advantage Annuity Product.
• Coordinated printing and mail services for all materials with the production manager.

Member of Delta Zeta Sorority