Alana Gonzalez
Westland,MI
Summary
Dedicated marketing professional with a proven track record excelling in project management and client relations. Recognized for enhancing team collaboration and known for adaptability and reliability, I leverage strong communication skills and data-driven strategies to achieve business objectives and foster lasting partnerships.
Overview
22
22
years of professional experience
Work History
Associate Targeting Analyst
Valassis Inc / RR Donnelley
Livonia, MI
01.2022 - Current
- Create detailed data-driven media planning reports blending third-party data and first-party client data, when available, to align with specific business goals, budgets, and KPIs.
- Key team member in creation of new Targeting Sales Training protocol delivered through live and recorded presentations, with a focus on gamification and engagement for increased compliance and retention.
- Continually recognized by teammates, cross-functional partners, and ERGs as a go-to team player willing to assist, and a key asset in team building, brainstorming, and increasing communication.
- Clients: KFC, Pizza Hut, Krispy Kreme, LJS, A&W, Wilco, among others
Client Coordinator
Valassis Communications Inc.
Livonia, MI
09.2019 - 01.2022
- Cultivated and maintained relationships with internal/external partners, leading communication to ensure alignment with project timelines and deliverables.
- Through furlough and much unpredictability in 2020, maintained credit free across clients, while also increasing client spend.
- Facilitated cross-functional collaboration to focus on process improvements in a multitude of areas including Sales On-Boarding and VSA creation.
- Clients: Arby's, Krispy Kreme, Checkers, Valvoline, Tuffy, Midas, CNRG, and Ollie's, among others.
General Mgr / Director of Host Mgmt / Marketing Mgr
Sporcle Inc.
Southfield, MI
04.2015 - 10.2018
- Developed strategic plans to drive revenue growth and market expansion initiatives successfully expanding the company's footprint by over 140% from 7 to 17 states.
- Cross-functional leader across daily operations for marketing, talent acquisition, host management, and venue relations teams with 200+ employees.
- Created and deployed a comprehensive remote training structure, including e-learning modules and virtual one-on-one scenarios, reducing training costs by 35% while increasing employee competency scores and reducing turnover.
- Led strategic initiatives to create an omnichannel experience across web and live, a unified brand voice, and leverage mobile technology as a bridge.
Promotions Manager
Mercury Promotions & Fulfillment
Sterling Heights, MI
06.2010 - 04.2015
- Trusted partner with clients for conceptualizing, planning, and executing strategic marketing campaigns aligned with specific business goals and KPIs
- Collaborated with legal partners to develop sweepstakes, contest, and game guidelines, and official rules, ensuring all promotions were legally sound and compliant with necessary regulations, including state registration and bonding, tax compliance, and winner verification.
- Clients: General Electric, Chrysler/FCA, PrizeLogic, and Shell Oil
Associate Manager
MARS Advertising Inc.
Southfield, MI
04.2004 - 06.2010
- Partnered with Account Planning to provide clients tactical, shopper-insight driven promotion recommendations, integrating consumer behavior data with retailer-specific strategies, to drive sales.
- Responsible for handling all logistical and financial aspects of event and in-store programs including but not limited to; vendor relations, event staff hiring and training, and overall budget management.
- Clients: GlaxoSmithKline, Nestle USA, ConAgra, and Levi
Education
Radio And Television Broadcasting
Specs Howard School of Media Arts
Southfield, MICommunications
Eastern Michigan University
Ypsilanti, MISkills
- Project Management
- Event Planning
- Marketing Campaign Management
- Promotions and Contests
- Budgeting and Allocation
- Excellent interpersonal skills
- Efficient multi-tasker
- Customer service-oriented
- Consistently meet goals
- Organized
- Effective leader
- Strong communication skills
- Efficient under pressure
- Team player
- Recruitment
- Staff training/development
- Salesforce knowledge
- MS Office proficiency
Additional Information
Able to engage and connect with people on a large and small scale.
12 years as a live and virtual Trivia Host.
4+ years in Radio production and promotion.
8 years as a Stand Up Comedian.
Timeline
Associate Targeting Analyst
Valassis Inc / RR Donnelley
01.2022 - Current
Client Coordinator
Valassis Communications Inc.
09.2019 - 01.2022
General Mgr / Director of Host Mgmt / Marketing Mgr
Sporcle Inc.
04.2015 - 10.2018
Promotions Manager
Mercury Promotions & Fulfillment
06.2010 - 04.2015
Associate Manager
MARS Advertising Inc.
04.2004 - 06.2010
Radio And Television Broadcasting
Specs Howard School of Media Arts
Communications
Eastern Michigan University