Gonzalo Ladron De Guevara
Elgin,IL
Summary
Hardworking Sales Associate committed to driving high sales in both slow and busy shifts. Organized and patient individual polished in handling customer complaints and replenishing stock. Flexible and outgoing team player commended for demonstrating honesty and integrity with customers, team members and supervisors.
Overview
1
1
Language
1
1
Certification
4
4
years of post-secondary education
16
16
years of professional experience
Work History
Sales Associate
St. Charles JDRC
Charles City, IL
03.2026 - Current
- Car Salesperson
- Guided customers in selecting vehicles that aligned with needs, preferences, and budget, enhancing overall purchasing experience.
- Built strong customer relationships through exceptional service and product knowledge.
- Conducted vehicle demonstrations and test drives to highlight features and benefits.
- Negotiated pricing, financing, and trade-in values to close sales successfully.
- Consistently met or exceeded monthly sales and customer satisfaction goals.
- Maintained accurate customer records and followed up with leads using CRM software.
- Coordinated with finance and service departments to ensure a smooth purchasing experience.
- Stayed current on vehicle inventory, promotions, and industry trends.
- Fostered repeat business and referrals by delivering exceptional customer service and proactive post-sale follow-up.
- Addressed customer concerns promptly and professionally, ensuring high satisfaction levels and loyalty.
Audi Brand Specialist
The Audi Exchange
Saint Charles, IL
08.2021 - 04.2025
- Educated clients on Audi products and features, enhancing their understanding and engagement.
- Guided customers in selecting vehicles aligned with their preferences, improving satisfaction and purchase likelihood.
- Coordinated tailored vehicle demonstrations for potential buyers, showcasing key features and driving experiences.
- Delivered a personalized, high-end sales experience for luxury automotive clients, ensuring exceptional customer satisfaction.
- Consistently met and exceeded monthly and annual sales goals through consultative selling and relationship building.
- Demonstrated in-depth knowledge of luxury vehicle features, performance, technology, and customization options.
- Conducted professional vehicle presentations and test drives tailored to each customer's lifestyle and preferences.
- Negotiated vehicle pricing, financing, leasing, and trade-in agreements while maintaining dealership profitability.
- Cultivated long-term relationships with high-net-worth clients, resulting in repeat business and customer referrals.
- Managed sales leads and customer interactions using CRM software to ensure timely follow-up and pipeline growth.
- Coordinated with finance, service, and delivery teams to provide a seamless purchase and ownership experience.
- Maintained expert knowledge of inventory, manufacturer incentives, and luxury automotive market trends.
- Earned recognition for outstanding customer service, professionalism, and strong sales performance.
Audi Brand Specialist
Continental Audi
Naperville, Illinois
08.2010 - 08.2021
- Educated clients on Audi features and benefits.
- Demonstrated vehicle technology and functionality to potential buyers.
- Assisted in managing dealership inventory and vehicle presentation.
- Provided exceptional customer service during the purchasing process.
- Conducted follow-up communications with clients post-purchase.
- Participated in dealer training programs to stay updated on product offerings.
Education
Bachelor of Science - Political Science
Universidad Nacional Autónoma De México
Mexico City 09.1990 - 05.1994
Skills
- Vehicle sales
- Sales negotiation
- Sales negotiations
- Customer relationship management
- Product knowledge
- CRM software usage
- Market analysis
Languages
Spanish
Native/ Bilingual
Certification
- Successfully completed all required manufacturer and dealership certification programs through Audi, NADA, and Stellantis, demonstrating expertise in luxury automotive sales, product knowledge, customer experience, compliance, and sales performance.
References
References available upon request.
Timeline
Sales Associate
St. Charles JDRC
03.2026 - Current
Audi Brand Specialist
The Audi Exchange
08.2021 - 04.2025
Audi Brand Specialist
Continental Audi
08.2010 - 08.2021
Bachelor of Science - Political Science
Universidad Nacional Autónoma De México
09.1990 - 05.1994