Gordon Yee
Van Alstyne
Summary
An adaptable, disciplined professional with a background in management and as a key contributor impacting sales, operational, budgetary, staffing and resource needs for a top-tier company. Recognized as a strong leader and consensus builder able to provide planning, organizational and negotiation strengths that contribute to the success of a company; and deliver positive results through sound business decision making, planning, and executing of activities, initiative in setting and meeting goals, and teamwork.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Member and Customer Service Director
Society of Diagnostic Medical Sonography (SDMS)
Addison, TX
09.2023 - Current
- Lead member and customer operations, improving engagement and satisfaction with NPS metrics.
- Oversee NetForum AMS and drive data-informed decisions.
- Led customer service initiatives to enhance member satisfaction and engagement.
- Manage budget, staffing, and cross-functional initiatives.
- Analyzed customer inquiries to identify trends and inform strategic decision-making.
- Established key performance indicators to measure service effectiveness and operational efficiency.
Director of Member Services
MetroTex Association of REALTORS
Irving, TX
02.2020 - 07.2025
- Developed innovative approaches that optimized resource allocation while maintaining high-quality support levels throughout periods of rapid growth.
- Initiated partnerships with other organizations that complemented existing offerings, expanding service options available to members dramatically.
- Streamlined the use of Rapattoni and Magic Plus AMS systems to enhance service delivery.
- Championed a culture of continuous learning within the department, promoting ongoing professional development opportunities for team members.
- Implemented data-driven decision-making processes, optimizing the efficiency of member services operations.
Area Director
YouFit Health Clubs
Fort Worth, TX
06.2017 - 01.2020
- Utilized Salesforce CRM to analyze financial performance of area by monitoring budgets and expenses, reviewing financial statements and recommending appropriate actions.
- Increased revenue growth with the implementation of innovative marketing strategies and sales techniques.
- Monitored regional performance metrics, providing timely feedback and implementing corrective actions when necessary to ensure goals were achieved consistently across all locations.
- Performed audits to reduce and control loss and meet internal audit and compliance objectives.
Director of Sales
Central Payment Processing
Dallas, TX
09.2015 - 06.2017
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
- Developed high-performing sales teams through target recruitment, training, mentoring, and coaching activities.
Operations Manager
Bed Bath and Beyond
Addison, TX
12.2012 - 06.2015
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Empowered employees to take ownership of their responsibilities, leading to increased accountability and improved performance outcomes.
- Conducted regular performance reviews, identifying areas for improvement and developing action plans to address them.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
General Manager
LifeTime Fitness
Plano, TX
12.2004 - 11.2011
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets, and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives.
Education
Bachelor of Science - Electrical Engineering
University of Michigan
Ann Arbor, MI12-2001
Skills
- Partnership building
- Multiple CRM platforms
- Outstanding time management skills
- Customer care experience
- Teamwork and collaboration
- Active listening
- Adaptability and flexibility
- Goal setting and achievement
- Business development and planning
- Uniaphics v11, CATIA v5, C, Microsoft Suite
- Team recruiting and onboarding
- B2B sales
- Customer satisfaction measurement
- Policy enforcement
- Complaint handling
- Call center management
Affiliations
- Board member for AREAA (2024-2025)
- Board member for Member Benefits of TxR (2022-2025)
Certification
- Salesforce Certified Administrator - Salesforce
- REALTOR Association Certified Executive (RCE)
Timeline
Member and Customer Service Director
Society of Diagnostic Medical Sonography (SDMS)
09.2023 - Current
Director of Member Services
MetroTex Association of REALTORS
02.2020 - 07.2025
Area Director
YouFit Health Clubs
06.2017 - 01.2020
Director of Sales
Central Payment Processing
09.2015 - 06.2017
Operations Manager
Bed Bath and Beyond
12.2012 - 06.2015
General Manager
LifeTime Fitness
12.2004 - 11.2011
Bachelor of Science - Electrical Engineering
University of Michigan