Summary
Overview
Work History
Education
Skills
Websites
Certification
Accomplishments
Personal Information
Tools Known
Certifications
Timeline
Hi, I’m

Goutham Ec

Phoenix,AZ

Summary

Animated yet Realistic.

Motivated and inquisitive, go-getter with a deep passion for product management. Over 6 years of experience in the corporate world, honed ability to listen and understand customer needs effortlessly. Keen understanding of perspectives of engineers, designers, and sales team members alike. Lateral thinking enables continuous generation of innovative ideas to drive product growth. Determined to pursue a successful career in the product field.

Overview

9
years of professional experience
1
Certification

Work History

The Hoodiee Company
Bengaluru

Founder
02.2021 - Current

Job overview

  • Established a successful business by identifying market needs and developing innovative solutions.
  • Implemented efficient operational processes to optimize productivity and resource allocation.
  • Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
  • Achieved long-term sustainability for the organization through responsible decision-making processes grounded in ethics.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Created and monitored promotional approaches to increase sales and profit levels.

Sentient Developers
Bengaluru

Senior Marketing Manager
03.2025 - 06.2025

Job overview

  • Created engaging content for various social media platforms, boosting follower count and overall engagement rates.
  • Managed a team of marketing professionals, resulting in increased productivity and project success rates.
  • Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
  • Led a rebranding initiative that resulted in improved consumer perception and increased sales revenue.
  • Oversaw 3yearly projects from concept through completion.

Finkraft
Bengaluru

Senior Marketing Manager
01.2025 - 05.2025

Job overview

  • Created engaging content for various social media platforms, boosting follower count and overall engagement rates.
  • Managed a team of marketing professionals, resulting in increased productivity and project success rates.
  • Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
  • Led a rebranding initiative that resulted in improved consumer perception and increased sales revenue.
  • Developed strategic partnerships with complementary brands for co-marketing initiatives that expanded market share significantly.
  • Established a consistent brand identity across all channels, including print, digital, and social media platforms.
  • Streamlined internal communication processes within the department, improving overall efficiency and project completion times.
  • Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
  • Coordinated trade show appearances, ensuring maximum brand exposure and lead generation.
  • Identified potential markets to capitalize on underserved areas.
  • Conducted regular competitor analysis to maintain a competitive edge within the marketplace.
  • Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
  • Established and managed overall business plan for Marketing department.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Oversaw 3 yearly projects from concept through completion.

Rubans
Bengaluru

Performance Marketing Lead
05.2023 - 07.2024

Job overview

  • Implemented automation tools to improve efficiency and effectiveness of marketing efforts.
  • Streamlined bidding strategies for paid search and social campaigns, maximizing return on ad spend.
  • Developed comprehensive reporting processes to track key performance indicators efficiently.
  • Optimized targeting and messaging for improved audience engagement with A/B testing.
  • Overhauled landing page designs for better user experience and increased conversion rates.
  • Established strong relationships with external partners, enhancing collaboration on co-marketing initiatives.
  • Evaluated emerging technologies and industry trends regularly, staying up-to-date with changes in the digital landscape.
  • Aligned marketing objectives with overall business goals, ensuring consistent messaging across all channels.
  • Drove cost efficiencies through constant monitoring of budget allocation while maintaining high-performance levels.
  • Leveraged analytics insights to inform strategic decisions and optimize campaign performance continuously.
  • Increased campaign effectiveness by implementing data-driven performance marketing strategies.
  • Coordinated closely with sales teams to ensure seamless handoff between marketing-generated leads and account management.
  • Refined attribution models to accurately assess channel-specific impact on overall revenue growth.

LinkedIn
Bengaluru, IN

Senior Consultant
03.2022 - 05.2023

Job overview

  • Analyzed problematic areas to provide recommendations and solutions.
  • Determined areas for improvement and implemented processes to alleviate problems.
  • Identified key areas in need of improvement and implemented plans to rectify issues.
  • Performed business research and financial analysis.
  • Increased company revenue through restructuring processes and advising executives on important decisions.
  • Evaluated clients' needs and created plan of action to provide solutions.
  • Assessed needs for projects and made proposals to senior executives.
  • Created monthly forecast templates and resource management allocations for approved projects.
  • Gave budget suggestions for projects, outlining financial needs and forecasting.
  • Identified new revenue ideas and opportunities within existing markets.
  • Managed monetary transactions with perfect accuracy, which elevated customer satisfaction ratings.
  • Monitored and managed staff performance to attain target metrics both individually and team unit.
  • Streamlined key process for entire department by implementing method to improve efficiency.
  • Streamlined processes to cut downtime and optimize employee productivity.
  • Presented project scopes to employees and executives, proposing timelines, budgets and specifications.
  • Developed custom solutions based upon clients' strict requirements.
  • Identified business issues through careful collaboration with key stakeholders.
  • Prioritized projects and project tasks depending upon key milestones and deadline dates.
  • Troubleshot issues by understanding issue, diagnosing root cause and coming up with effective solutions.

Lido Learning
Bengaluru, IN

Performance Marketing Lead
07.2021 - 02.2022

Job overview

  • Met with students in-person and spoke over telephone to help students construct class schedules.
  • Mentored low achieving students to develop plans for grade improvements.
  • Preserved student academic files and monitored student progress and achievements using internal tools of the organization.
  • Maintained 85% student retention rate by providing world-class service to over 250 students by linking education to careers.
  • Developed interactive activities and workshops to support new students, students on academic warning and honors students.
  • Liaised with finance, registrars and academic affairs departments to strategically inform students of updates and keep on track to graduation.
  • Provided emotional support and counseling for students struggling with pressures of school life.

NiYO

Customer Relationship Manager
12.2019 - 06.2020

Job overview

    • Worked with customers to understand needs and provide the desired service.
    • Devoted special emphasis to punctuality and worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
    • Increased customer satisfaction by resolving issues.
    • Handled more than 100 different clients everyday and resolved their issues with great success.
    • Created customer support strategies to increase customer retention.
    • Made customers aware of current and new programs and services.
    • Trained and mentored new hires, creating a knowledgeable and efficient team that consistently met or exceeded performance targets.
    • Developed long-term relationships with customers through personalized interactions, ensuring loyalty and repeat business.

Myntra Designs

Operations Manager, Customer Experience
11.2018 - 06.2019

Job overview

  • Communicated corporate objectives across all divisions through regular correspondence and scheduled status updates.
  • Assessed personnel performance and implemented incentives and team-building events to boost morale.
  • Maintained accurate, current and compliant financial records by monitoring and addressing variances.
  • Prepared daily reports to assist business leaders with key decision making and strategic operational planning.
  • Handled over 100 clients in a day with various escalations and got their issues fixed.

True Growth
Bengaluru, India

Performance Marketing Lead
06.2018 - 11.2018

Job overview

  • I'm capable to assess a situation then articulate a scope of work and - Had a deep diving experience in sales part of the business and got prospect leads as customers to the business.
  • Designing a prototype that provides a solution.
  • Also can perform sprints and - Learnt skills of convincing and lateral ways of selling a product and creating a need for the product in the market.
  • Process improvement derived from excellent data analytic skills and consumer behavior analysis.
  • Made more than 200 positive leads for the organization during my short tenure with a revenue of 2cr generated.
  • Drove cost efficiencies through constant monitoring of budget allocation while maintaining high-performance levels.
  • Refined attribution models to accurately assess channel-specific impact on overall revenue growth.

Expedia
Bengaluru, Karnataka

Sales Associate
06.2017 - 06.2018

Job overview

  • Prepared merchandise for sales floor by pricing or tagging.
  • Educated customers on promotions to enhance sales.
  • Boosted sales by conferring with customers to evaluate requirements and recommend best-fit company offerings.
  • Drove team revenue totals by bringing in over 450 dollars sales everyday.
  • Increased sales by 25% over 6 months by offering consultation on products and services and applying customer service and up selling techniques.
  • Implemented up-selling strategies such as recommending accessories and complementary purchases to boost revenue.

Education

Arizona State University

Master of Science from MGM
05-2027

University Overview

Upgrad

Product Management from Product Designing And Prototyping

University Overview

Jain University

BMS from Management And International Business
03-2018

University Overview

DPS

High School Diploma
04.2011

University Overview

Skills

    • Prototyping
    • Client Engagement
    • Team Leadership
    • Consulting
    • Trends Analysis
    • Marketing and Advertising
    • Product Roadmaps
    • Project Management
    • Strategic Thinking
    • Performance Assessments
    • Operations Management
    • Marketing
    • Revenue development
    • Strategic Planning
    • Operations management

Certification

  • Product management

  • Digital marketing and seo optimization

Accomplishments

Accomplishments
  • Have done my certifications in digital marketing , seo optimization, Product management, Mysql, Growth hacking and digital marketing.
  • Started my online clothing brand named the The Hoodies Company with a vision of getting the street wear culture in our country and to trying to get out of the stereotype fashion statement followed in our country. Within a year of initiation we have been able to attract real good number every month inspite of the covid-19 being a spoil sport for all business all around the world.
  • Have been the part of the state and college cricket team and the table tennis team respectively. Won the inter college and intra college TT and cricket championships for my school and college respectively.

Personal Information

Personal Information

Tools Known

Tools Known

Salesforce

HootSuite

Hubspot

Facebook Ads

Meta Ads

Business Manager

Linkedin Campaign Manager

Google Analytics

Canva

Adobe

Lumen5

Zoho CRM

Wordpress

LeadSquare

Wix

Shopify

Zapier

UTMio

Tag Manager

Jira

Trello

Slack

Mixpanel

Invision

Zoho Sprints

Balsamiq

Certifications

Certifications
06-2020

Timeline

Senior Marketing Manager
Sentient Developers
03.2025 - 06.2025
Senior Marketing Manager
Finkraft
01.2025 - 05.2025
Performance Marketing Lead
Rubans
05.2023 - 07.2024
Senior Consultant
LinkedIn
03.2022 - 05.2023
Performance Marketing Lead
Lido Learning
07.2021 - 02.2022
Founder
The Hoodiee Company
02.2021 - Current
Customer Relationship Manager
NiYO
12.2019 - 06.2020
Operations Manager, Customer Experience
Myntra Designs
11.2018 - 06.2019
Performance Marketing Lead
True Growth
06.2018 - 11.2018
Sales Associate
Expedia
06.2017 - 06.2018
Arizona State University
Master of Science from MGM
Upgrad
Product Management from Product Designing And Prototyping
Jain University
BMS from Management And International Business
DPS
High School Diploma