Led product-market fit for a pay-for-performance email marketing solution, then co-led scalable development and GTM with Product Marketing, onboarding 100+ SMB hotel customers.
Launched an enhanced Guest Experience platform across 700+ hotel properties by addressing key product gaps through rapid MVP delivery and close collaboration with customer and engineering teams.
Led cost-efficient localization of Guest Experience platform into 5 European languages, completing translation at 10% of vendor cost through freelance coordination and cross-functional collaboration.
Ran cross-team experiment using hotel PMS guest data for cookie-less ad targeting; validated platform integration and uncovered data gaps limiting campaign scale.
Led go-to-market packaging for 3 hotel SaaS products, enabling Sales to demo and provision access based on customer subscriptions and pricing tiers.
Designed and launched credit card auto-billing capability for hotel SaaS customers, streamlining payment collection and reducing operational overhead for Finance and CS teams.
Managed cloud migration from DigitalOcean to Google Cloud after Venueytics was acquired by Sojern, enabling integration of both platforms.
Staff Technical Program Manager
Sojern
05.2021 - 06.2023
Led development of a self-serve reporting platform for enterprise customers, increasing adoption to 35% and saving 20+ CS team hours/month via real-time campaign performance and market insights.
Spearheaded agile transformation and execution strategy for Sojern’s new Ad Platform, coordinating delivery across 8 product teams enabling 150-person org to scale product delivery and avoid $100K/year vendor spend.
Led vendor-managed development of a testing automation suite for the Ad Campaign Management platform, improving quality, reducing bugs, and accelerating feature releases.
Senior Product Manager
Sojern
01.2018 - 04.2021
Drove cross-functional execution to scale AI/ML-based ad optimization from 60% to 90% campaign coverage, reducing manual effort and improving operational efficiency.
Led automation of top Ad Campaign setup checks and trafficking optimizations, reducing analyst workload by 20+ hours/month and scaling coverage across campaign types.
Led end-to-end delivery of an automated Campaign ROI & Insights solution, reducing Customer Success team effort by 92% during Covid recovery.
Designed and launched the first UX for Ad Campaign Optimizations, adopted across 100% campaigns managed by the Ad Operations team.
Led product design and delivery of a reusable internal Alerting API, enabling platform teams to send personalized notifications and standardize alerting workflows across products.
Led GDPR compliance updates with the Chief Privacy Officer, enabling user preference control and internal review of data deletion requests.
Delivered platform enhancements to support Co-Op and IO campaign workflows, improving reporting, invoicing, and user experience through Agile sprints.
Redesigned partner invoicing experience, reducing global delivery time from 10 to 2 days.
Product Manager
Yahoo
11.2016 - 12.2017
Overhauled Yahoo’s Ad Reporting platform, migrating 500+ Ad Ops users to a unified, customer-facing system and contributing to an estimated 5% CSAT improvement.
Led optimization of Ad Serving algorithm to prevent overpacing, reducing monthly revenue waste by over 70%.
Business System Analyst
Yahoo
01.2012 - 10.2016
Automated month-end revenue and billing close process, cutting billing cycle time by 66% and revenue close time by 60% across global finance teams.
Identified fraudulent misuse of credit card payment system by external users, reducing fraud by 80%, driving process improvements, and my transition into the Ad platform Product team.
Designed and launched a unified billing solution across Yahoo’s acquired ad products (Flurry, Brightroll, Polyvore, Google Ads on Yahoo O&O properties), enabling consolidated invoicing for shared customers.
Built proof of concept and scaled unified billing solution across multiple ad platforms, helping simplify customer payments and reduce collection time by 20%.
Senior Software Engineer
Yahoo
05.2009 - 12.2011
Built finance and compliance tools using Oracle proprietary technologies for Intercompany treasury transactions, SOX Audit, User Access Management paving my transition into business and product roles.
Senior Programmer Analyst
Infosys
10.2007 - 04.2009
Developed Oracle ERP extensions using Core Java, Oracle Applications Framework, PL/SQL, RDBMS and mentored team members on these technologies.
Senior Software Engineer
SLK Software
08.2004 - 09.2007
Built web applications using HTML,CSS, Javascript, J2EE, Core Java, OAF and consumed web services using Apache Axis gaining strong technical foundations.