Grace McGovern
West Des Moines,IA
Overview
3
3
years of professional experience
Work History
Digital Marketing Stategist
Zirous
West Des Moines, IA
11.2023 - Current
- Boosted brand awareness by developing and implementing comprehensive digital marketing campaigns.
- Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.
- Designed visually appealing landing pages that effectively communicated product benefits and increased conversions.
- Optimized email marketing efforts through A/B testing, segmentation, and personalized messaging.
SEO Strategist
Spinutech
West Des Moines, IA - Remote
09.2021 - 11.2023
- Collaborated with cross-functional teams to develop and execute strategic initiatives aligned with organizational objectives.
- Provided actionable insights based on data-driven analysis, enabling informed decision-making across all levels of the organization.
- Executed strategies, collect and analyze data and results, identified trends and insights in order to achieve maximum ROI.
Social Media & Ecommerce Manager | Part-Time
Pepper Boutique
Cedar Falls, IA
08.2021 - 08.2022
- Monitored the online presence of the company's brand to engage with users and strengthen relationships.
- Increased customer engagement through social media.
- Analyzed and reported social media and online marketing metrics.
- Set clearly defined goals to drive customer retention and brand awareness.
Education
Bachelor of Arts - Interactive Digital Studies
University of Northern Iowa
Cedar Falls, IA05.2021
Skills
- Keyword Research
- Content Strategy
- Adobe Creative Suite
- Campaign Management
- Google Analytics
- Content Strategy Development
- Microsoft Office Suite
- CMS Experience
Timeline
Digital Marketing Stategist
Zirous
11.2023 - Current
SEO Strategist
Spinutech
09.2021 - 11.2023
Social Media & Ecommerce Manager | Part-Time
Pepper Boutique
08.2021 - 08.2022
Bachelor of Arts - Interactive Digital Studies
University of Northern Iowa