Grace Morgan
Brooklyn,NY
Summary
Talented Site Planner skilled at completing daily assignments and contributing to team success. Always willing to take on any task. Adapts quickly to new needs and policies.
Overview
6
6
years of professional experience
Work History
Site Planner
UNIQLO USA
03.2021 - Current
- Led the planning and execution of the weekly updates to the site's homepages, aligning with store plan and all marketing channels to produce best performance results
- Monitored website performance using analytics tools to identify areas of success and improvement on the site to inform countermeasures and next steps
- Worked cross-functionally to align site plan with strategy of in-store marketing, CRM team, and marketing team
- Conducted user experience testing to optimize website's homepage to balance company branding and customer interest
- Optimized on-site search performance through data analysis and identifying search trends to improve customer's experience
North American Retail E-Commerce Intern
Coach
06.2019 - 08.2019
- Assisted with merchandising the e-commerce website by using Salesforce Demandware
- Shadowed experienced professionals to gain insight into various roles and responsibilities within organization and the industry
Education
Bachelor of Science (B.S.) - Information Sciences and Technology
Pennsylvania State University
State College, PA05.2020
Skills
- Analytics
- Website Maintenance
- Google Analytics
- Conversion Rate Optimization
- Web Performance Optimization
- Adaptability and Flexibility
- Project Management
- On-Site Search Optimization
- Digital Planning
Timeline
Site Planner
UNIQLO USA
03.2021 - Current
North American Retail E-Commerce Intern
Coach
06.2019 - 08.2019
Bachelor of Science (B.S.) - Information Sciences and Technology
Pennsylvania State University
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