Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Grace Morgan

Brooklyn

Summary

Ecommerce Site Planner at UNIQLO USA with expertise in SEO optimization, AEO strategy, and digital merchandising. Drives organic traffic and product discoverability through PDP and PLP optimization, content strategy, and data-driven site improvements. Skilled at leveraging analytics and cross-functional collaboration to enhance user experience, site performance, and conversion.

Overview

8
8
years of professional experience

Work History

Site Planner

Uniqlo USA
New York
03.2021 - Current
  • Optimized PDP and PLP pages for SEO and AEO to increase organic search visibility and drive site traffic.
  • Owned weekly homepage merchandising and content strategy, aligning digital promotions with in-store and marketing initiatives to maximize campaign visibility and engagement.
  • Leveraged web analytics to monitor site performance, identify optimization opportunities, and inform data-driven improvements to site content and merchandising.
  • Collaborated with marketing, CRM, and retail teams to ensure cohesive omnichannel campaign execution across digital and physical touchpoints.
  • Conducted user experience (UX) testing and analysis to identify friction points and implement improvements that enhanced site usability and customer journey.

North American Retail E-Commerce Intern

Coach
New York
06.2018 - 08.2018
  • Shadowed experienced professionals to gain insight into various roles and responsibilities within the organization and the industry

Education

B.S - Information Sciences and Technology

The Pennsylvania State University, University Park
University Park, PA
05-2020

Skills

  • SEO Optimization
  • AEO Strategy
  • PDP & PLP Optimization
  • Digital Merchandising
  • On-Site Search Optimization
  • Google Analytics 4 (GA4)
  • Google Search Console
  • Web Analytics
  • Content Strategy
  • UX Optimization
  • Project Management
  • Data Analysis

Websites

Timeline

Site Planner

Uniqlo USA
03.2021 - Current

North American Retail E-Commerce Intern

Coach
06.2018 - 08.2018

B.S - Information Sciences and Technology

The Pennsylvania State University, University Park

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