Anh Pham
Seattle,WA
Summary
Results-driven Marketing Specialist with 3 years of experience developing and executing data-driven marketing campaigns. Skilled in market research, brand strategy, content creation, and digital advertising to drive customer engagement and increase brand awareness. Adept at leveraging SEO, social media, and email marketing to optimize lead generation and conversion rates. Strong analytical skills with a proven ability to interpret campaign performance metrics and adjust strategies for maximum ROI. Passionate about creating compelling marketing strategies that align with business objectives and resonate with target audiences.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Manager, Event Planner, Editor & Designer
Natalie's Sugarcane & Desserts
Seattle, USA
01.2022 - Current
- Developed comprehensive marketing strategies that boosted brand recognition and increased foot traffic by 35%
- Designed and edited high-quality promotional materials, including social media graphics, menus, and advertisements
- Organized and executed over 20 promotional events and community outreach programs, enhancing customer engagement
- Managed social media accounts, growing online presence by 50% through engaging content, promotions, and influencer collaborations
- Conducted market research and competitor analysis to identify trends and new business opportunities
- Implemented new branding elements that modernized the company's image and improved customer perception
- Trained and led a team in customer engagement strategies, resulting in improved customer satisfaction scores
- Oversaw digital advertising campaigns, increasing return on investment (ROI) by 20% within six months
Social Media Marketing Specialist
Holy Sheep Tea
Anaheim, USA
01.2021 - 01.2023
- Led digital marketing initiatives that contributed to a 7% monthly follower growth across multiple social media platforms
- Created compelling and shareable content, leveraging video marketing to boost user interaction by 40%
- Developed a brand voice and content strategy to maintain consistency across all channels
- Conducted A/B testing on ad creatives, improving conversion rates and optimizing budget allocation
- Collaborated with local influencers to enhance brand credibility and attract new customers
Real Estate Agent
Pham Gia One Member Co., Ltd
Ho Chi Minh, Vietnam
01.2019 - 01.2021
- Provided personalized consultations to clients, helping them navigate the home-buying and selling process
- Created targeted marketing campaigns using digital ads and social media to showcase available properties
- Built a network of industry professionals, including mortgage lenders and home inspectors, to streamline the client experience
General Manager
Bamboo Restaurant
Seattle, USA
01.2019 - 01.2020
- Managed day-to-day restaurant operations, improving efficiency and reducing operational costs by 15%
- Introduced new menu offerings and promotional campaigns, increasing sales revenue by 20% in six months
- Supervised and trained staff, reducing employee turnover by 30% through effective leadership and team development
- Maintained a 4.5-star rating on Yelp by focusing on exceptional customer service and quality control
- Negotiated with vendors to secure better pricing, leading to improved profit margins
Education
Bachelor of Business Administration - Major in Marketing
Seattle University
Seattle, WA01.2023
Associate of Arts -
Pierce College
Lakewood, WA01.2019
Skills
- Microsoft Office
- Final Cut Pro
- Adobe
- Photography
- Video Editing
- SEO Optimization
- Event Planning
- Social Media Marketing
- Branding
- Digital Advertising
- Content Creation
- Customer Engagement
Certification
Microsoft Office Specialist Excel Certification
Languages
- English, Full Professional
- Vietnamese, Native
- Korean, Limited Working
Timeline
Marketing Manager, Event Planner, Editor & Designer
Natalie's Sugarcane & Desserts
01.2022 - Current
Social Media Marketing Specialist
Holy Sheep Tea
01.2021 - 01.2023
Real Estate Agent
Pham Gia One Member Co., Ltd
01.2019 - 01.2021
General Manager
Bamboo Restaurant
01.2019 - 01.2020
Bachelor of Business Administration - Major in Marketing
Seattle University
Associate of Arts -
Pierce College
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