GRACE RACADIO
Saint Petersburg,FL
Overview
6
6
years of professional experience
Work History
Influencer Marketing Coordinator
Aquent
06.2022 - Current
- Resolved conflicts swiftly among team members through effective mediation techniques, fostering an amicable working environment conducive to collaboration.
- Improved customer satisfaction scores through application of superior conflict resolution and problem-solving skills.
- Collaborated with department heads to develop strategic plans aligning with overall company objectives, fostering a unified approach toward shared goals.
- Managed company schedule to coordinate calendar and arrange travel.
Social Media and PR Manager
Tally And Fin Boutique
09.2021 - 06.2022
- Manage all social media operations and advertisements
- Creatively direct photoshoots (coordinate, style, produce photography/video content)
- Oversee 8 interns by providing guidance in buying merchandise, product pricing, visual merchandising, advertising, community outreach, and social media trends
- Lead college ambassador program, influencer marketing, and public relations
- Work in product development by designing original merchandise and coordinating with manufacturer to develop a private label clothing line
- Design new storefront by studying construction and interior design with budget of ~$200,000
- Aided in increasing Tik Tok following by 900% in a two-month period
- Manage Shopify website (updating products, orders/returns, site layout, optimization
Events Team
Strike Magazine
01.2021 - 04.2021
- Utilized budget to finance fashion shows and magazine release party
- Designed visually appealing and cost-effective event spaces
- Coordinated multiple share-it nights to raise funds and advertise brand
Social Media Intern
Florida State University
09.2020 - 04.2021
- Increased FSU’s social media following by 15,000 people over a four-month period by identifying and utilizing social media trends
- Used Adobe Creative Cloud to produce engaging text, image, video, and graphic design content
- Constructed social media reports, stayed up-to-date on platform changes, wrote copy material to uphold brand standards
Receptionist, Brand Ambassador, Spray Tan Artist
B.B. Studios
08.2018 - 04.2021
- Promoted brand awareness by designing/posting graphics to social media pages totaling 5400 followers
- Applied sunless tans to an average of 50 customers per month, organized spreadsheets for clients in 17 different sororities
- Trained six new employees on customer relations, sanitation practices, and salon procedures
Education
Bachelor of Science - Communication And Digital Media
Florida State University
Tallahassee, FLSkills
Adobe (Photoshop, Illustrator, After Effects, Premiere)
Shopify
Influencer Marketing
Advertising (Facebook, Instagram, TikTok, Snapchat)
MS-Office Suite
Canva
iMovie
Timeline
Influencer Marketing Coordinator
Aquent
06.2022 - Current
Social Media and PR Manager
Tally And Fin Boutique
09.2021 - 06.2022
Events Team
Strike Magazine
01.2021 - 04.2021
Social Media Intern
Florida State University
09.2020 - 04.2021
Receptionist, Brand Ambassador, Spray Tan Artist
B.B. Studios
08.2018 - 04.2021
Bachelor of Science - Communication And Digital Media
Florida State University
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