Grant Gaynor
Summary
Results-driven marketing and sales professional with a proven track record in driving revenue growth, managing high-impact campaigns, and fostering strong client relationships. Currently overseeing $500,000+ in annual ad revenue. Creates data-driven marketing strategies and manages 10+ active accounts, helping businesses expand their market presence in the Treasure Valley. Passionate about delivering innovative marketing solutions, optimizing sales performance, and connecting local businesses with their ideal audiences to drive measurable success.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Account Executive
KIVI (E.W. Scripps Company)
08.2024 - Current
- Manage $500,000+ in annual ad revenue, creating high-impact marketing campaigns across TV, OTT, digital, and social media
- Oversee 10+ active accounts, developing data-driven strategies to maximize ROI and market growth
- Drive brand penetration in the Treasure Valley, crafting multi-platform campaigns for local businesses
- Conduct market research and consumer insights analysis to optimize ad performance and engagement
- Negotiate high-value ad placements using audience ratings, competitive data, and industry trends
- Lead creative development, from campaign concept to full-scale production execution
- Connect thousands of Idaho residents with local businesses, strengthening community engagement
Assistant Sales Representative
Craig Stein Beverages
11.2023 - 08.2024
- Build relationships with retailers, suppliers, and distributors in order to grow market share
- Manage successful marketing communications campaigns to increase brand awareness and boost sales
- Deliver brand marketing through management of brand placements and point of sale marketing
- Collaborate with the marketing team to implement product strategy and roadmap, leading to improved customer engagement
- Analyze sales data and KPIs to compile sales presentations on the current beverage market
- Examine KPIs and sales data to execute sales orders for retailers
- Deliver quality assurance standards for all products and customers
Area Recruitment Manager
The Kappa Sigma Fraternity
06.2023 - 09.2023
- Account manager for over 40 chapters and universities, including over 1,200 students
- Assisted with planning and executing recruitment at college campuses across the nation
- Implemented new fraternities on college campuses across the country
- Developed effective sales strategies by studying the competitive landscape and understanding key market trends
Event Marketer
Leaf Filter Gutter Protection
04.2022 - 08.2022
- Set up event marketing booths and displays to promote Leaf Filter's Gutter protection
- Improved sales performance by implementing strategies of lead development
- Generated the raw leads in the Boise region for May and June for event marketers
- Converted 43% raw leads to purchase sales
- Improved my sales pitch and marketing strategy to strengthen relationships with prospects
Marketing/Sales Representative Intern
GameTime Excellence
12.2021 - 03.2022
- Built connections with clients in need of motivational speakers at public, private schools, and college campuses
- Developed a comprehensive Business Plan that resulted in increased sales and improved customer relationships
- Generated over $50,000 in sales by booking speaking engagements
- Developed and executed strategic Campaign Plans to increase product awareness and sales, resulting in a 20% increase in revenue
- Developed and maintained an organized sales pipeline, ensuring timely follow-ups and strategic customer engagement
- Negotiated large contracts for speaking engagements
- Spearheaded new strategies in identifying and utilizing effective sales channels, resulting in a significant increase in revenue
Regional Marketing Manager
OddJobbers
10.2020 - 05.2021
- Influenced the launching of services to the Boise and Treasure Valley Region
- Built a strong customer base from scratch through door-to-door advertising, promotions, and city advertisements
- Implemented successful sales strategies based on data collected from digital advertising platforms
- Implemented strategic marketing techniques to boost product visibility and customer engagement resulting in a 30% increase in sales
- Played a key role in refining the company's Go-To-Market Strategy, contributing to an improvement in customer acquisition rates
- Developed and maintained PowerPoint decks for weekly sales meetings, ensuring information was up-to-date and accessible
- Increased the rate of employees through advertisements, word of mouth, and advertising on college campuses
- Managed and improved the customer feedback process to increase customer satisfaction and drive sales growth
- Responsible for educating potential clients on product offerings, demonstrating strong knowledge and communication skills
Regional Sales Manager
Moocho Inc.
12.2019 - 05.2021
- Managed marketing and promotions for the Moocho rewards application in Boise, Idaho
- Increased customer usage of the application by 15% in the first six months of this position
- Converted 45% of the soft leads to regular users
- Utilized Portfolio Optimization techniques to maximize profits and increase efficiency in marketing and sales strategies
- Implemented a new reconciliation process, resulting in more efficient tracking of sales transactions and reduced accounting errors
- Launched seasonal and monthly promotions in merchant stores
- Managed sales team to consistently achieve growth and hit sales targets
- Skilled in guiding customers through the application process, ensuring all necessary documents are accurately completed and submitted on time
Education
BBA - Marketing
Boise State University
Skills
- Account Relationship Management
- Quantitative Analysis
- Confident Oral Communication
- Adaptability
- Data Science & Surveys
- Quality Writing
- Advertising
- Digital Media
- Relationship Building
- Analytical Skills
- Digital Reporting
- Sales Distribution
- Brand Management
- Ecommerce
- Sales Funnel Management
- Broadcast TV
- Excellent Oral Skills
- Sales Metrics & Performance
- Business Development
- Go-to-Market Strategy
- Sales Performance Analysis
- Business Planning
- Industry Research
- Sales Presentation
- Business-to-Business Sales
- Innovation
- Sales Tools
- Campaign Management
- Market Analysis
- Social Media Marketing
- Category Management
- Market Insights
- Statistical Analysis
- Closing Skills
- Market Research
- Survey Analytics
- Cold Calling
- Marketing Plan & Execution
- Target Demographic
- Communication Campaigns
- Media Buying
- Teamwork
- Communication Skills
- MS Excel
- Training & Development
- Consultative Sales
- MS Office
- Consumer Insights
- MS Word
- Creative Thinking
- Problem & Decision making
- CRM Software
- Product Development
- Customer Development
- Product Marketing
- Customer-Focused Mindset
- Promotional Planning
- Sales presentation
- Market development
- Competitor tracking
- Account planning
- Customer relationships
Accomplishments
Certificates Awards Volunteer Work
Social Media Marketing
HubSpot
Content Marketing
HubSpot
Fundamentals of Digital Marketing
Marketing Foundations
Sales Foundation
Media Buying
Dean's List
Boise State University
Most Valuable Player
Boise State University Baseball Club
Scholarship and Leadership Award
The Kappa Sigma Fraternity
Boise State University Club Baseball Coach
Meridian High School Baseball Coach
VA Shelter Volunteer Work
Certification
- Social Media Marketing, HubSpot
- Content Marketing, HubSpot
- Fundamentals of Digital Marketing, Google
- Marketing Foundations, LinkedIn
- Sales Foundation, LinkedIn
- Media Buying, LinkedIn
Awards
- Dean's List, Boise State University
- Most Valuable Player, Boise State University Baseball Club
- Scholarship and Leadership Award, The Kappa Sigma Fraternity
Timeline
Account Executive
KIVI (E.W. Scripps Company)
08.2024 - Current
Assistant Sales Representative
Craig Stein Beverages
11.2023 - 08.2024
Area Recruitment Manager
The Kappa Sigma Fraternity
06.2023 - 09.2023
Event Marketer
Leaf Filter Gutter Protection
04.2022 - 08.2022
Marketing/Sales Representative Intern
GameTime Excellence
12.2021 - 03.2022
Regional Marketing Manager
OddJobbers
10.2020 - 05.2021
Regional Sales Manager
Moocho Inc.
12.2019 - 05.2021
BBA - Marketing
Boise State University
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