CORY BAYLE
Amarillo,TX
Summary
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
35
35
years of professional experience
Work History
PROMOTIONS PRODUCER
E.W. SCRIPPS COMPANY - SCRIPPS NEWS
2021.09 - 2023.12
- Produced daily topical promotion for networks national evening newscast - Scripps News Tonight.
- Produced daily topical promotion for networks national morning newscast - Scripps News Morning Rush.
- Produced promotion for various Scripps News Investigation stories.
- Produced various promotions for Scripps News.
- Attended meetings with networks editorial staff to discuss daily news content.
- Attended meetings with networks Deputy Managing Editor and war correspondent to discuss promotional efforts for networks war coverage in Ukraine and Israel.
- Worked with Scripps Graphics Hub to produce highly produced graphics for promotional elements within produced spot.
- Collaborated with network executives to define and propel organization's mission and vision.
- Presented scripts for approval.
- Edited on Adobe Premier Suite.
CREATIVE SVC DIRECTOR
SINCLAIR BROADCAST GROUP- KVII-TV
2018.11 - 2021.03
- Responsible for the on-air image, branding and marketing campaigns for ABC and CW+
- Placed daily promo spots on log in Wide Orbit for ABC and CW
- Keeping track of network priorities for on-air promotional priorities
- Produced updated Tags for syndicated topical and generic promo tags
- Responsible for both set up at any station related community events
- Coordinate/Facilitate/Organize community events with station partnership
- Editing on Adobe Premier Suite /After Effects, Photoshop
- Planned department budgets
- Self-started with excellent organizational skills
- Provided leadership of a staff of three employees.
- Worked closely with News Director and GM leadership for stations promotional strategy.
- Established departmental performance goals and provided feedback for underperforming areas.
- Leveraged news departments coverage to strengthen stations promotional strategy.
- Evaluated scripts from promotion producers to identify stations creative strategies.
- Trained and guided team members to maintain high productivity and performance metrics.
- Assisted in recruiting, hiring and training of team members.
CREATIVE SVC DIRECTOR
SINCLAIR BROADCAST GROUP- WTOV-TV
2014.10 - 2018.11
- Responsible for on-air image, branding and marketing campaign for NBC, FOX and MeTV
- Handled daily promotional placement on log for three stations in OSI
- Managed track of network priorities for on-air promotional priorities
- Updated, and produced tags for syndicated topical and generic promo tags
- Responsible for both set up at station related community events
- Coordinate/Facilitate/Organize community events with station partnership
- Planned department budgets
- Edited Community PSA's station is in partnership
- Editing on Adobe Premier Suite /After Effects, Photoshop
- Provided leadership for staff of four employees.
- Worked closely with News Director and GM leadership for stations promotional strategy.
- Established departmental performance goals and provided feedback for underperforming areas.
- Leveraged news departments coverage to strengthen stations promotional strategy.
- Evaluated scripts from promotion producers to identify stations creative strategies.
- Trained and guided team members to maintain high productivity and performance metrics.
- Assisted in recruiting, hiring and training of team members.
CREATIVE SVC DIRECTOR
NEXSTAR BROADCASTING GROUP - KAMR-TV
2010.03 - 2014.03
- Responsible for daily promotional placement on log for three stations
- Responsible for stations image and marketing campaign for three stations NBC/FOX/MyNetworkTv
- Keeping track of network priorities for on-air promotional priorities
- Updating and tagging syndicated topical and generic promo tags
- Responsible for both set up at station related community events
- Coordinate/Facilitate/Organize community events with station partnership
- Produced Community PSA's station is in partnership
- Edited on Adobe Premier Suite/After Effects, Illustrator/Photoshop
- Shoot on HD Panasonic 3CCD.
PROGRAM DIRECTOR
TEJAS BROADCASTING - KTLG-FM
2008.11 - 2009.06
- Execution of daily program/music logs using NexGen Music scheduling software
- Performed a daily on-air program using NexGen automation software
- Responsible for on-air imaging/marketing of station
- Responsible for afternoon air shift
- Managed a staff of three.
MUSIC DIRECTOR/ASSISTANT PD/NIGHTS/AFTERNOONS
CUMULUS BROADCASTING - KZBT-FM
2001.03 - 2008.11
- Execution of daily program/music logs using Stratus Music scheduling software
- Performed a daily on-air program using Dalet & OpX automation software
- Assisted Program Director with daily tasks, managing staff of six, and imaging duties
- Performed various remote, on-location broadcasts assigned by sales
- On-air endorsements for clients
AFTERNOONS
Cumulus Broadcasting - 97.9 KODM-FM
2001.03 - 2008.11
- Voice tracked afternoons
- Performed various remote, on-location broadcasts assigned by sales
- On-air endorsements for clients
Education
Broadcast Journalism - Broadcast Journalism
Texas Tech University
Lubbock, TX05.1998
Associate of Arts - Radio And Television Broadcasting
Amarillo College
Amarillo, TX05.1995
Skills
- Managing small market television Promotion and Creative Services Departments. Handle budgets, employees and station branding strategy.
- Television and Print Journalism
- Linear Video Editing
- Video Production Oversight
- Production Equipment Selection
- Camera and Video Staff Direction
- Video Editing Software
- Teamwork and Collaboration
- Attention to Detail
- News Stories Writing
- Budget Management
- Proficient in Adobe Suite
Activities
Awarded the 2019 Alpha Award for "Best Targeted Special Report" promo at the 2019 Promax convention in Las Vegas. This was presented to me by ABC Affiliate Marketing & Promotions.
Occupational Licenses
11/1989, FCC License, 1988
References
Available upon request
Timeline
PROMOTIONS PRODUCER
E.W. SCRIPPS COMPANY - SCRIPPS NEWS
2021.09 - 2023.12
CREATIVE SVC DIRECTOR
SINCLAIR BROADCAST GROUP- KVII-TV
2018.11 - 2021.03
CREATIVE SVC DIRECTOR
SINCLAIR BROADCAST GROUP- WTOV-TV
2014.10 - 2018.11
CREATIVE SVC DIRECTOR
NEXSTAR BROADCASTING GROUP - KAMR-TV
2010.03 - 2014.03
PROGRAM DIRECTOR
TEJAS BROADCASTING - KTLG-FM
2008.11 - 2009.06
AFTERNOONS
Cumulus Broadcasting - 97.9 KODM-FM
2001.03 - 2008.11
MUSIC DIRECTOR/ASSISTANT PD/NIGHTS/AFTERNOONS
CUMULUS BROADCASTING - KZBT-FM
2001.03 - 2008.11
Broadcast Journalism - Broadcast Journalism
Texas Tech University
Associate of Arts - Radio And Television Broadcasting
Amarillo College
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