Greer Holston
Dallas,TX
Summary
Passionate marketing and advertising strategist with 2+ years of media sales experience. Proud former student-athlete that received BBA from the University of Mississippi. Seeking to utilize my knowledge and skillsets to ensure high productivity in your company.
Overview
3
3
years of professional experience
Work History
National Sales Media Planner & Research Analyst
WLBT
06.2022 - 06.2023
- Maximized effectiveness of marketing campaigns by diversifying strategies across traditional and digital platforms.
- Prepared performance analysis reports on media properties, presenting findings to clients.
- Developed presentations, execution plans and tracking metrics for each campaign.
Account Executive
WLBT
08.2021 - 06.2022
- Qualified leads and executed sales strategies to generate new business.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Attended networking events to build relationships and identify sales opportunities.
Marketing and Communications Intern
United Way
01.2020 - 05.2020
- Assisted with marketing strategy development to increase public awareness.
- Generated reports to support development and implementation of marketing plans.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
Education
BBA - Business Management
University of Mississippi
Oxford, MS05.2021
Skills
- Media Planning
- Marketing Strategy
- Marketing Analytics
- Data Collection
- Campaign Management
- Computer Proficiency
- Sales Presentations
- Microsoft Office
Additional Information
- IMG Academy Graduate | SEC Academic Honor Roll | SEC Baseball Champion
Timeline
National Sales Media Planner & Research Analyst
WLBT
06.2022 - 06.2023
Account Executive
WLBT
08.2021 - 06.2022
Marketing and Communications Intern
United Way
01.2020 - 05.2020
BBA - Business Management
University of Mississippi
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