Gregory J. Corso
Wilton,CT
Summary
Customer-obsessed and data-driven, I have spent my career driving growth and lifetime value for businesses across a broad spectrum - from Automotive and CPG to Retail and FinTech. A diverse set of experiences across agencies, brands and start-ups has helped me to establish expertise in CRM, MarTech, Consumer Insights, Growth Marketing, Data and Analytics. Demonstrated track record of team leadership, strategic thinking, problem solving, collaboration and creativity. Strong business acumen, relationship-building skills and sense of accountability developed through the evolution from an analyst to an executive.
Overview
27
27
years of professional experience
Work History
Chief Marketing Officer
Edelman Financial Engines
07.2024 - Current
- Led enterprise marketing organization for leading financial planning and workplace retirement business, overseeing brand, growth, product marketing, lifecycle/CRM, content, creative, analytics, and communications to drive cohesive strategy.
- Develop and execute integrated marketing strategies across Wealth Planning, Workplace and Employee Planning to accelerate growth, engagement and client lifetime value.
- Partner with executive leadership to translate enterprise strategy into marketing priorities, including unlocking Wealth Planning, accelerating Employee Planning, repositioning Workplace, leveraging AI and driving efficiencies.
- Drive audience-centric positioning, go-to-market strategy, demand generation and customer engagement across paid, owned and earned channels.
- Aligned brand, product, and growth marketing to create unified customer journey, enhancing measurable business outcomes.
Chief Marketing Officer
MagniFi
05.2022 - 07.2024
- Led a team of 20+ across paid media, organic growth, lifecycle marketing, product marketing, brand strategy, design, copy, analytics and research.
- Drove growth marketing across paid, owned, and earned channels, enhancing consumer investment strategies.
- Led Product Marketing efforts for all product releases, including market research, consumer insight and go-to-market planning.
- Engaged users through lifecycle marketing programs across digital channels - email, push, in-app, SMS, retargeting, improving user retention.
- Guided brand strategy, UX design, and creative asset development, aligning product positioning with market needs.
- Oversaw Data Science initiatives, including predictive modeling, segmentation, reporting and dashboard development.
Senior Vice President, Marketing
Stash
07.2019 - 05.2022
- Led a marketing team of ~40 across Growth Marketing, Product Marketing, CRM, Brand Strategy, Consumer Insights, Data Science, Content Strategy, Editorial and Marketing Operations to drive lifetime value, retention and platform payback across +5 million users.
- Built, iterated and optimized paid, owned and earned media strategies to drive growth, engagement and retention - leading to 5x gains in ARPU.
- Drove engagement through personalized investment recommendations, tailored editorial content, and behaviorally triggered communications, enhancing user interaction.
- Developed channel strategies across email, push, in-app, SMS, DM, and display/retargeting, optimizing multi-channel marketing efforts.
- Guided creative team to align brand positioning with consumer needs and desires, strengthening market relevance.
- Partnered with UXR and CX to incorporate Voice of the Customer and generate actionable insights.
Senior Vice President, Global Marketing, Consumer Insight & Analytics
Ralph Lauren
11.2014 - 04.2019
- Led ~30 analysts, CRM strategists, market researchers and data technologists to build customer loyalty through tailored experiences across marketing, product and shopping.
- Implemented a new Insights-to-Action process in order for the business to capitalize on insights.
- Executed performance and direct marketing campaigns across paid and owned channels, enhancing customer engagement and brand visibility.
- Evolved CRM strategy - targeting, contact planning, content testing - for DM, Email, Paid Social & SEM.
- Led ~30 Analysts, CRM Strategists, Market Researchers and Data Technologists, focused on building customer loyalty through tailored experiences across Marketing, Product and the shopping experience.
- Executed Performance & Direct Marketing campaigns across paid and owned marketing channels.
- Evolved CRM strategy by refining targeting, contact planning and content testing for direct marketing, email, paid social and SEM.
- Launched RL's first ever Global Brand Health Tracker and introduced an Insights Community (RL Insiders).
Executive Vice President, Performance
MRM//McCANN
09.2013 - 11.2014
- Led 26+ person performance practice for MRM/McCann East (NYC, Princeton), driving initiatives in data science, data strategy, marketing operations, and search marketing.
- Member of Global Senior Leadership Team (SLT).
- Drove new business efforts, established best practices, and provided thought leadership while managing departmental operations and recruiting talent.
- Represented analytics, measurement, and CRM in successful pitches to Microsoft, Cigna, and NY Lottery, contributing to client acquisition and retention.
- Primary clients: Verizon FiOS, US Army, Mastercard, Nikon, USPS.
Vice President, Media Solutions
dunnhumby
08.2010 - 09.2013
- Led interdisciplinary team of 20+ C&M; individuals spanning Client Services, Campaign Management, Production, Analytics and Strategy to plan, develop, execute and measure 1:1 “customer first” marketing campaigns.
- Commercialized media solutions and CRM capabilities across the dunnhumby client portfolio.
- Developed digital and traditional media strategies leveraging customer-first targeting, personalized content and individual-level measurement for non-grocery clients.
- Worked with clients and agencies to extend CRM and measurement efforts to all addressable media.
- Drove strategic partnerships with media partners including LiveRamp, comScore, Datalogix, TRA and Rentrak.
- At Macy's, led strategy and execution of “Custom Books,” hyper-personalized storewide marketing.
Director, CRM and Analytics
R/GA
06.2007 - 07.2010
- Mentored and led 5 senior analysts, a manager and an associate director on analysis, strategy, measurement and reporting across a portfolio of clients, including Walmart, SC Johnson, L'Oreal of Paris and Taco Bell.
- Developed and executed measurement frameworks across website builds, online advertising and search, email and SMS campaigns, mobile apps, social media platforms, and online buzz.
- Designed a behavioral segmentation to bolster engagement levels of SC Johnson CRM program members.
- Responsible for developing and executing measurement frameworks across website builds, online advertising & search, email & SMS campaigns, mobile apps, social media platforms and online buzz.
- Led social media testing and measurement strategies, including managed listening engagements working with vendors such as Radian6, BuzzMetrics and Clarabridge.
- Developed a funnel metrics framework for Subaru and provided the client with a scenario planning tool to inform marketing spend planning.
- Led CRM and customer segmentation strategies for L'Oréal of Paris CRM program.
Senior Business Strategist
Millward Brown (Formerly Focalyst)
08.2006 - 06.2007
- Provided research-based advisory services to clients such as Chase, The Hartford, General Mills and The Home Depot that helped guide strategic and business decisions.
- Assisted The Hartford and its agencies in targeting prospects and crafting messaging for AARP-Direct auto insurance channel, improving engagement.
- Justified segmented marketing communication plan for The Home Depot targeting consumers 50+, enhancing outreach effectiveness.
- Developed analytical plans and custom strategic presentations for clients, informing and guiding marketing initiatives.
- Managed a team of 2 Research Analysts and 3 Database Analysts.
Marketing Sciences - Manager
Rapp Collins Worldwide
11.2004 - 08.2006
- Optimized Mercedes-Benz customer acquisition and retention efforts through various analytic techniques, including Logistic Regression Modeling and Cluster Analysis.
- Implemented 'WinBack' program for former Mercedes-Benz owners, resulting in incremental national sales growth.
- Optimized Mercedes-Benz Financial's Loyalty Accelerator Program, enhancing overall ROI.
- Developed data-based targeting plans that informed DM communication strategy and increased response rates.
- Developed data-based targeting plans which drove DM communication planning and higher ROIs.
Statistical Consultant
Wyeth Pharmaceuticals
09.2002 - 10.2004
- Provided statistical consulting to various Wyeth sites and departments.
- Statistical modeling of marketed product data in SAS.
- Improved productivity through Reduced Testing protocol.
- Used Statistical Process Control (SPC) and Variance Components Analysis to aid in laboratory and manufacturing investigations.
Internship
Environmental Protection Agency
06.2001 - 08.2002
- Enhanced productivity by updating Benchmark Dose Software (BMDS) graphical user interface.
- Developed complex models in R, Splus and SAS for hazardous pollutant data.
Teaching Assistant
North Carolina State University, Dept. of Statistics
08.2000 - 05.2001
- Tutored non-statistics graduate students in graduate level statistics courses.
- Participated in professors' consultations and graded assignments and examinations.
Assistant to Director of Fiscal Management
The Fund for the City of New York
06.2000 - 08.2000
- Composed budgets for new programs/campaigns.
- Performed spreadsheet analysis on program data.
Actuarial Internship
Aon Consulting
06.1999 - 08.1999
Education
Master of Business Administration -
Iona College
New Rochelle, New York07-2004
Master of Statistics - undefined
North Carolina State University
Raleigh, North Carolina05-2002
Bachelor of Science - Mathematical Sciences, Statistics and Operations Research, Economics
Loyola University
Baltimore, Maryland05-2000
Timeline
Chief Marketing Officer
Edelman Financial Engines
07.2024 - Current
Chief Marketing Officer
MagniFi
05.2022 - 07.2024
Senior Vice President, Marketing
Stash
07.2019 - 05.2022
Senior Vice President, Global Marketing, Consumer Insight & Analytics
Ralph Lauren
11.2014 - 04.2019
Executive Vice President, Performance
MRM//McCANN
09.2013 - 11.2014
Vice President, Media Solutions
dunnhumby
08.2010 - 09.2013
Director, CRM and Analytics
R/GA
06.2007 - 07.2010
Senior Business Strategist
Millward Brown (Formerly Focalyst)
08.2006 - 06.2007
Marketing Sciences - Manager
Rapp Collins Worldwide
11.2004 - 08.2006
Statistical Consultant
Wyeth Pharmaceuticals
09.2002 - 10.2004
Internship
Environmental Protection Agency
06.2001 - 08.2002
Teaching Assistant
North Carolina State University, Dept. of Statistics
08.2000 - 05.2001
Assistant to Director of Fiscal Management
The Fund for the City of New York
06.2000 - 08.2000
Actuarial Internship
Aon Consulting
06.1999 - 08.1999
Bachelor of Science - Mathematical Sciences, Statistics and Operations Research, Economics
Loyola University
Master of Statistics - undefined
North Carolina State University
Master of Business Administration -
Iona College