Summary
Overview
Work History
Education
Skills
Work Availability
Timeline
BusinessAnalyst
Greg Finch

Greg Finch

Frisco,TX

Summary

  • Accomplished Digital Sales & Marketing Executive Visionary Digital Sales and Marketing Executive with the experience to lead transformative sales and marketing initiatives, both locally and nationally, that deliver breakthrough financial results, ROI, business growth, and sustainability. Demonstrates strong cross-functional skills in Digital Sales, Marketing, Business Development, Operations, and Digital/TV Media Has an established reputation for consistently inspiring and strategically transforming, reinvigorating, and empowering high performing sales teams and managing people with an approachable leadership style. — Areas of Key Emphasis —
  • Strategic B2B & B2C Sales
  • Sales Funnel Expert
  • Consultative Selling
  • Performance Driven
  • High-Impact Presentations
  • Relationship Building
  • Advanced Negotiation & Closing Skills
  • On-Air& Digital Advertising
  • Trend Analysis & Forecasting
  • Market & Promotion Strategy
  • Tactical Team Leadership
  • Strategic Planning & Implementation
  • OTT/CTV
  • New Business Development
  • Client Needs Assessment Signature Achievements Transformed and led Digital sales initiatives that exceeded budget, surpassing the combined efforts of other team members over the previous five-years. Recognized by industry peers and leaders as a Visionary Leader and Subject Matter Expert (SME) in digital sales & marketing operations, budget management, strategy development, digital & TV media management, and strategically training world-class teams. Developed strong Partnership relationships with Fortune 500 companies including General Motors, FCA, Pepsi, Southwest Airlines, and small mid-size/regional companies including Boost Mobile, DFW Acura, and Apple Orthodontics. Increased office billing from $45M to $51M annually by creating and executing a sales training program that successfully developed a formidable salesforce to claim market share and drive consistent sustainable growth. Increased annual revenue by signing five new business accounts, Kevin’s Jewelers, Big Brand Tires, Cerebral Palsy, Cornerstone Media, and ALDI, which collectively equaled $1M net.

Dedicated Sales professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Innovative Marketing leader with 20+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Innovative Marketing leader with 20+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Proactive and achievement-oriented Account Executive bringing 20+ years of marketing and leadership experience with special emphasis helping Media

clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager. Proactive and achievement-oriented Account Executive bringing 20+ years of marketing and leadership experience with special emphasis helping Media clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager. Proactive and achievement-oriented Account Executive

bringing 20+ years of marketing and leadership experience with special emphasis helping Media clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.

Overview

17
17
years of professional experience

Work History

Account Executive

KTVT CBS 11 / KTXA 21 / Paramount
Dallas, TX
01.2019 - Current
  • Consultative approach with huge emphasis within digital space including OTT/CTV, Email Marketing, SEO and Social. On target to close $2.5 million+
  • Researched, engaged and closed agencies and clients direct to secure new revenue streams while increasing existing dollars/budgets
  • Key Accomplishments:
  • Closed largest single Streaming campaign for Dallas office with $250k Planet Fitness multi-market campaign
  • Successfully developed Native Advertising campaign for CBSN.com to Children’s Health System
  • Successfully closed multiple sponsorships for AT&T, Nissan, Audi, Wells Fargo, Infiniti, Zamora Americas
  • Developed concept, implemented plan and successfully closed unique advertising concepts for Good Feet Store, Caliber Auto Center, Wells Fargo.
  • Skilled at working independently and collaboratively in team environment
  • Self-motivated, with strong sense of personal responsibility
  • Worked effectively in fast-paced environments
  • Managed time efficiently in order to complete all tasks within deadlines
  • Excellent communication skills, both verbal and written
  • Passionate about learning and committed to continual improvement
  • Proved successful working within tight deadlines and fast-paced environment
  • Adaptable and proficient in learning new concepts quickly and efficiently
  • Organized and detail-oriented with strong work ethic
  • Identified issues, analyzed information and provided solutions to problems
  • Participated in team projects, demonstrating ability to work collaboratively and effectively
  • Skilled at working independently and collaboratively in team environment

Marketing/Sales Account Executive

Spectrum Reach-Adlink
Los Angeles, CA
01.2016 - 01.2019
  • Identified, researched, and engaged with prospective clients to secure sales and increase revenue leveraging extensive experience in both digital and traditional media, and new business development initiatives
  • Key Accomplishments:
  • Increased Chrysler-Jeep-Dodge-Ram’s year-over-year billing by 45%over two quarters through new business development and targeted upsells
  • Improved net profits by $1M through strategic planning and execution of new business development initiatives that yielded profitable contracts with Kevin's Jewelers, Big Brand Tires, Cerebral Palsy, Cornerstone Media, and ALDI
  • Increased digital media year-over-year sales for SoCal Acura, SCCDA, and So Cal Cadillac while simultaneously greatly increasing traditional media year-over-year sales for active accounts such as SCCDA, SoCal Acura, Kars 4 Kids, and Six Flags.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
  • Developed creative presentations, trend reports, kitted assets, and product data sheets
  • Generated sponsorships with related and partnering entities to enhance marketing objectives
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits

Marketing/Sales Account Executive, Media Sales

Time Warner, Spectrum Reach
Dallas, TX
01.2009 - 01.2016
  • Managed entire digital sales team from 2009 to 2015and brought in several new business accounts such as Subway Restaurants, Nationwide Insurance, Half Price Books, Papa John’s, Everest College, and Premiere Restoration
  • Key Accomplishments:
  • Achieved annual assigned company digital budget in 2016 and consistently overachieved previous years digital media budget for over five years
  • Produced 65% of digital media billing in six-team office in 2014 and 50% in 2015
  • Accomplished 156% of 2015 digital media budget and increased previous by 184%
  • Strategically developed and increased Chrysler-Jeep-Dodge-Ram’s year-over-year billing going from new business account in 2009to $3.1M in 2015resulting in24% market share and recognized as number one account for Dallas office
  • Dominated sport sales initiatives with over 40% of teams overall billing and 31% of personal 2015 list.

VP of Marketing

Strategic Dealer Development, Car TV Network
Dallas, TX
01.2007 - 01.2009
  • Increased ROI with highly effective advertising and marketing strategies that resulted in $425K in profits
  • Improved profits by 18% by leveraging effective negotiating skills and excellent ad campaigns that persuaded prospective new clients and that paved way for up-selling existing dealerships.

Education

31/2024) The Trade Desk Edge Academy Certified: Marketing Foundations (Issued -

The Trade Desk
Dallas, TX
01.2022

The Trade Desk Edge Academy Certified: Executive Program (Issued -

The Trade Desk
Dallas, TX
07.2022

IAB Digital Media Sales Certification, ID DMSC01971, 2014 (Expires -

IAB
Dallas, TX
05.2014

Skills

  • Problem-Solving
  • Analytical Thinking
  • Multitasking Abilities
  • Remote Office Availability
  • Decision-Making
  • Dependable and Responsible
  • Cultural Awareness
  • Excellent Communication
  • Sales Strategies Implementation
  • Sales Expertise
  • Customer Relationships
  • Account Management
  • Verbal and Written Communication
  • Needs Assessment
  • Business Development and Planning
  • Strategic Selling
  • Client Campaigns
  • Product and Service Sales
  • Strong Presentation Skills
  • Strong Relationships
  • Sales Quota Achievement
  • Marketing Management
  • Negotiation

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Account Executive

KTVT CBS 11 / KTXA 21 / Paramount
01.2019 - Current

Marketing/Sales Account Executive

Spectrum Reach-Adlink
01.2016 - 01.2019

Marketing/Sales Account Executive, Media Sales

Time Warner, Spectrum Reach
01.2009 - 01.2016

VP of Marketing

Strategic Dealer Development, Car TV Network
01.2007 - 01.2009

31/2024) The Trade Desk Edge Academy Certified: Marketing Foundations (Issued -

The Trade Desk

The Trade Desk Edge Academy Certified: Executive Program (Issued -

The Trade Desk

IAB Digital Media Sales Certification, ID DMSC01971, 2014 (Expires -

IAB
Greg Finch