Greg Hoff

Contractor - Onsite Producer, Onsite Technical Director

Xperience Communications

01.2001 - Current

Led brand ambassador staffing, product specialists, road crew, and collaborated with staffing agencies to ensure seamless execution
Secured lead generation, transmission, and conducted thorough analysis for effective reporting
Directed operations as producer and onsite producer for Ford Motor Company at prestigious events such as the State Fair of Texas, the Houston Livestock Show and Rodeo, Ford Racing, Ride and Drives, and notable tours including the Ford Experience Tour, the Ford Hispanic Experience Tours, and COPA America
Facilitated communication and conducted meetings with agency directors pre and post-event to enhance our presence and optimize productivity
Provided comprehensive training to staff, emphasizing the implementation of client goals while upholding agency standards and image integrity
Managed technical functions and maintenance of the Ford platform and fountain at AT&T Stadium (Cowboy’s Stadium) in Arlington, TX
Demonstrated hands-on expertise in rigging, lighting, and sound for large-scale events exceeding 20,000 sq
Ft., as well as "box truck tours." Proficient in onsite installations of staging, truss, and large-format graphics
Cultivated client relationships and conducted negotiations with multiple clients: retail, regional, and national
Oversaw inventory asset management and transportation logistics at the Czarnowski warehouse for large-scale events with over 20,000 attendees
Indirectly managed contractor purchase orders, hotel reservations, and other travel arrangements for the crew on mobile tours
Developed budgets and pro forma forecasts for tour finances, employing the principle of conservatism and making necessary adjustments as required
Acted as the main stage truck Emcee for Ford at NASCAR’s Ford Championship Weekend in Homestead, Florida.

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