Kaylee Arnold
Phoenix,AZ
Summary
Experienced experiential marketing leader with over 10 years in executing live brand activations across multiple markets. Delivered impactful retail, festival, and promotional activations for numerous nationally recognized brands while leading teams of Brand Ambassadors. Focused on driving consumer engagement and creating memorable brand experiences.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Marketing Director (Independent Contractor)
10X Home Advantage
11.2025 - Current
- Executed integrated marketing initiatives that enhanced lead generation, promotional campaigns, and community outreach across multiple business units.
- Created sales collateral and promotional assets while standardizing marketing workflows to strengthen brand consistency and enhance operational efficiency.
- Led cross-functional projects, collaborating with leadership, vendors, and external partners to effectively execute marketing initiatives.
Independent Experiential Marketing Manager
Self-Employed
12.2015 - Current
- Executed 400+ experiential marketing activations across Arizona, California, and Nevada, enhancing brand visibility at trade shows, conventions, retail promotions, festivals, sporting events, and national promotional tours.
- Represented 50+ nationally recognized brands, driving product awareness and generating qualified leads while delivering exceptional consumer education and experiences.
- Chosen for premium activations and leadership roles due to professionalism, adaptability, and a proven track record of outstanding event execution.
Creative Initiatives Specialist
Degy Entertainment / Degy Concepts
03.2025 - 09.2025
- Developed experiential marketing concepts and business initiatives from ideation through execution, enhancing audience engagement.
- Created strategic proposals, presentations, and standardized workflows that improved collaboration and accelerated project execution.
- Created strategic proposals and presentations, standardizing workflows to enhance collaboration and expedite project execution.
Experiential Marketing Team Lead
Suja Organic | Verb Energy
12.2022 - 05.2024
- Led teams of up to 5 Brand Ambassadors, managing staffing, logistics, and inventory to ensure flawless execution across retail, community, and high-volume sampling activations.
- Executed 8–10 monthly activations, engaging thousands of consumers to enhance product trial and brand awareness through memorable experiences.
- Coached and motivated Brand Ambassadors to achieve exceptional customer engagement and consistent brand representation during events.
Field Sales & Merchandising Representative
Basemakers
01.2021 - 12.2021
- Managed merchandising and retail execution for natural grocery accounts in Southern California, enhancing brand presence and sales support.
- Built retail partnerships representing Health-Ade, Liquid Death, and OLIPOP, increasing product visibility and driving sales performance.
- Managed merchandising, retail execution, and sales support across natural grocery accounts throughout Southern California.
Education
Bachelor of Arts - Business Tourism
Arizona State University - W.P. Carey School of Business
Tempe, Arizona05-2017
Skills
- Experiential Marketing
- Brand Activations
- Brand Development
- Campaign planning
- Lead Generation
- Brand experiences
- B2C B2B marketing
- Brand positioning
- Market Research
- Expos & Conventions
- Cross-Functional Collaboration
- Team Leadership
- B2C and B2B marketing
Certification
- ServSafe Food Handler
- Basic Title 4 Liquor Certification
Timeline
Marketing Director (Independent Contractor)
10X Home Advantage
11.2025 - Current
Creative Initiatives Specialist
Degy Entertainment / Degy Concepts
03.2025 - 09.2025
Experiential Marketing Team Lead
Suja Organic | Verb Energy
12.2022 - 05.2024
Field Sales & Merchandising Representative
Basemakers
01.2021 - 12.2021
Independent Experiential Marketing Manager
Self-Employed
12.2015 - Current
Bachelor of Arts - Business Tourism
Arizona State University - W.P. Carey School of Business
SELECTED BRAND PORTFOLIO
- Monster Energy
- Nike
- White Claw
- Liquid Death
- Health-Ade
- OLIPOP
- Suja Organic
- Vive Organic
- Verb Energy
- Proper No. Twelve
- Devil's Reserve
- Amazon
- Corona