Erin Kenning

Lead enterprise-wide marketing strategy across 22 silos of the business including seven luxury hotels, eight restaurants, three spas, sister properties, hospitality group, investment group and brand, overseeing brand marketing, digital marketing, social media, influencer partnerships, PR, experiential marketing, CRM, paid media, content strategy, and creative campaigns.

Selected Accomplishments

• Develop and execute integrated marketing campaigns across Instagram, TikTok, Meta, Google Ads, email, SMS, influencer partnerships, PR, experiential events, SEO, and CRM.
• Lead social media strategy across more than 35 brand channels, creating audience-first content that drives engagement, customer acquisition, and direct revenue.
• Manage creator partnerships from sourcing and negotiations through campaign execution, content approvals, performance reporting, and ROI measurement.
• Cultivate strong relationships with editors, journalists, creators, and producers across fashion, lifestyle, travel, and business media, securing consistent editorial coverage in Vogue, Harper's Bazaar, The New York Times, The Wall Street Journal, New York Post, Forbes, Condé Nast Traveler, and Travel + Leisure. Leverage earned media as an integrated marketing channel to increase brand awareness, build consumer trust, and amplify product launches, strategic partnerships, and experiential campaigns.
• Build strategic lifestyle partnerships with luxury brands, designers, museums, wellness companies, tourism organizations, chefs, and creators that expand brand awareness and cultural relevance.
• Lead launch marketing for new hotels, restaurants, wellness concepts, seasonal campaigns, destination experiences, and luxury lifestyle activations.
• Direct performance marketing strategies producing ROAS between 10:1 and 32:1 while generating millions in attributable revenue.
• Utilize Google Analytics, Meta Ads Manager, CRM reporting, Meltwater, and campaign analytics to optimize marketing performance and customer acquisition.
• Partner closely with creative, operations, revenue, culinary, sales, and executive leadership to bring campaigns from concept through execution.
• Lead and mentor a growing marketing team while managing agency relationships, creative partners, photographers, videographers, and annual marketing budgets.
• Helped position Delamar as one of New England's leading luxury lifestyle brands through integrated marketing resulting in recognition from Travel + Leisure, Condé Nast Traveler, and U.S. News & World Report.

Built and led the company's first integrated marketing and communications function, supporting six luxury hotels, award-winning restaurants, luxury spas, and corporate brands while establishing the foundation for scalable brand growth.

Selected Accomplishments

• Led go-to-market strategies for luxury hotel openings, restaurant launches, wellness experiences, destination programming, and strategic partnerships that increased brand awareness and guest acquisition.
• Cultivated relationships with editors, producers, influencers, and creators, securing national editorial coverage across The New York Times, Vogue, Harper's Bazaar, Condé Nast Traveler, Forbes, Travel + Leisure, and other leading lifestyle publications.
• Produced grand openings, media previews, influencer experiences, VIP events, and consumer activations that generated national buzz and strengthened brand affinity.
• Developed strategic partnerships with luxury brands, designers, tourism organizations, culinary leaders, and wellness companies to expand audience reach and reinforce Delamar's premium lifestyle positioning.
• Developed integrated marketing campaigns spanning digital, social media, influencer partnerships, PR, experiential activations, executive communications, and seasonal brand initiatives.
• Collaborated with operations, sales, digital marketing, and executive leadership to ensure cohesive storytelling across every consumer touchpoint while supporting occupancy and revenue growth.

Established and led the company's first integrated brand marketing and communications department, overseeing PR, influencer marketing, affiliate marketing, strategic partnerships, digital content, brand storytelling, and e-commerce initiatives.

Selected Accomplishments

• Developed a global influencer and affiliate marketing strategy that increased customer acquisition by 270%, transaction conversions by 300%, website session duration by 249%, and revenue conversion by 239%.
• Ideated, pitched, and secured an exclusive collaboration with Netflix and Shondaland, convincing Shonda Rhimes and her team to partner on an officially licensed Bridgerton fine jewelry collection. Spearheaded the 360-degree marketing campaign across social media, influencer partnerships, PR, editorial, digital marketing, and e-commerce, transforming a cultural phenomenon into a successful product launch that elevated brand awareness, drove consumer engagement, and strengthened the brand's cultural relevance.
• Spearheaded the launch of Monica Rich Kosann's exclusive Tennis Bracelet Collection, developing the integrated PR & marketing strategy and securing a signature collaboration with tennis legend Chris Evert. Led the campaign across PR, digital marketing, influencer partnerships, editorial, social media, and brand storytelling, creating a culturally relevant product launch that celebrated women's achievement while driving national awareness and consumer engagement.
• Cultivated relationships with leading editors, stylists, influencers, and celebrity talent to secure top-tier editorial placements in Vogue, Harper's Bazaar, The New York Times, The Wall Street Journal, Forbes, WWD, and other leading media, enhancing brand credibility and visibility.
• Partnered with merchandising, creative, and e-commerce teams to launch collections via integrated marketing campaigns across digital, social, influencer, affiliate, and earned media channels, driving effective brand engagement.
• Leveraged consumer insights, Google Analytics, affiliate reporting, and campaign performance data to identify high-performing creators, optimize marketing investments, and improve customer engagement and conversion.
• Managed agency relationships and marketing budgets to ensure campaigns aligned with creative vision and business objectives, maximizing strategic impact.

Directed global brand communications and integrated marketing initiatives for the luxury womenswear label, partnering across creative, merchandising, e-commerce, wholesale, and executive leadership to elevate brand visibility, drive consumer engagement, and support product launches. Led strategic partnerships, influencer marketing, celebrity relations, and editorial strategy to strengthen Galvan London's position within the global luxury fashion market.

Selected Accomplishments

• Developed and executed celebrity dressing and VIP partnership strategies, securing placements on globally recognized talent including Zendaya, Gwyneth Paltrow, Sienna Miller, Martha Hunt, Olivia Culpo, and other influential celebrities, driving significant brand visibility and reinforcing Galvan London's position as a leading luxury fashion label.
• Developed and executed integrated marketing campaigns that enhanced seasonal collections, product launches, and global brand storytelling across North America, Europe, and the Middle East.
• Directed communications for New York Fashion Week, international runway presentations, and exclusive brand activations, creating culturally relevant moments that elevated brand awareness and deepened consumer engagement.
• Cultivated relationships with leading editors, stylists, influencers, and celebrity talent, securing editorial placements in top publications like Vogue, Harper's Bazaar, and InStyle, reinforcing long-term brand credibility.
• Partnered with creative, merchandising, wholesale, and e-commerce teams to deliver integrated marketing campaigns across digital, retail, social media, influencer, and earned media channels.
• Leveraged campaign analytics and consumer insights to optimize marketing initiatives, identify audience growth opportunities, and measure campaign performance.

Supported integrated PR and marketing initiatives for the Italian luxury fashion house, executing product launches, celebrity partnerships, retail activations, influencer marketing, and editorial strategy across the U.S. market. Collaborated with global marketing, merchandising, retail, and creative teams to strengthen brand visibility and consumer engagement.

Selected Accomplishments

• Executed influencer and celebrity partnership strategies, amplifying brand awareness across luxury fashion, digital, and social media channels.
• Cultivated relationships with editors, stylists, influencers, and industry tastemakers, securing editorial placements in premier fashion publications including Vogue, Harper's Bazaar, ELLE, WWD, and The New York Times.
• Collaborated with global marketing, merchandising, retail, and e-commerce teams to deliver cohesive omnichannel campaigns that aligned with business objectives.
• Supported integrated marketing and PR campaigns for seasonal collections, product launches, retail activations, and Milan Fashion Week.
• Monitored campaign performance, media impact, and influencer engagement, identifying opportunities for future marketing initiatives.

Established company's first in-house public relations and communications team, supporting rapid growth of fashion's fastest-growing swimwear and lifestyle brand. Collaborated across creative, marketing, merchandising, and e-commerce to execute celebrity partnerships, strategic collaborations, product launches, influencer campaigns, and experiential activations, elevating brand visibility and consumer engagement.

Select Accomplishments

• Built and scaled Solid & Striped's first in-house PR and influencer marketing function, establishing processes and cultivating relationships with editors, stylists, celebrities, influencers, and brand partners, fueling company's rapid growth.
• Helped build and scale Solid & Striped's first in-house PR and influencer marketing function, establishing processes and cultivating relationships with editors, stylists, celebrities, influencers, and brand partners that supported the company's rapid growth.
• Developed and executed celebrity seeding and VIP partnership strategies, securing placements on globally recognized talent including Taylor Swift, Rihanna, Kendall Jenner, Gigi Hadid, Bella Hadid, Hailey Bieber, Emily Ratajkowski, and other influential celebrities, significantly increasing brand visibility and consumer demand.
• Spearheaded the communications strategy for Solid & Striped's collaboration with RE/DONE Denim, generating widespread editorial coverage, influencer engagement, and consumer excitement around the collection launch.
• Directed the launch of Solid & Striped's Swim Team campaign featuring 12 of the fashion industry's leading supermodels, creating a culturally relevant campaign that generated extensive press coverage, social engagement, and elevated brand awareness.
• Cultivated relationships with leading editors, stylists, influencers, celebrity talent, and creators, securing editorial placements in publications such as Vogue, Harper's Bazaar, ELLE, WWD, and Who What Wear while strengthening long-term brand credibility.
• Supported seasonal product launches, experiential activations, influencer events, and integrated marketing campaigns in partnership with creative, merchandising, and e-commerce teams.

Supported Academy Award-winning actress Hilary Swank and Carolyn Risoli, former Founding President of Marc by Marc Jacobs, in the day-to-day operations of Mission Statement, an emerging luxury lifestyle brand. Assisted across brand operations, product launches, client experiences, inventory management, and executive support while gaining hands-on experience within a founder-led consumer business.

Selected Accomplishments

• Supported founders Hilary Swank and Carolyn Risoli (former Founding President of Marc by Marc Jacobs) with day-to-day brand operations, special projects, and executive support.
• Facilitated customer orders, luxury trunk show logistics, and personalized client fittings at Mission Statement's New York City retail events, enhancing premium client experience.
• Organized samples, tracked inventory, and coordinated product logistics to enhance marketing initiatives, editorial opportunities, and seasonal collection launches.
• Compiled cost-tracking reports and maintained operational spreadsheets using Microsoft Excel to support budgeting, inventory management, and business operations.
• Coordinated administrative functions and cross-functional projects, ensuring successful execution of product launches and daily business operations.

Supported the Global Communications & PR team at one of the world's most iconic luxury fashion houses. Contributed to global product launches, New York Fashion Week, celebrity relations, editorial strategy, and integrated brand campaigns while collaborating with cross-functional teams to strengthen Oscar de la Renta's position as a leader in luxury fashion.

Selected Accomplishments

• Supported global communications strategies for seasonal collections, product launches, New York Fashion Week, and international brand campaigns.
• Assisted with celebrity dressing, VIP partnerships, and editorial placements, helping secure visibility across major red carpet events, fashion editorials, and digital media.
• Cultivated relationships with assistant editors, stylists, influencers, celebrity teams, and fashion industry stakeholders while supporting press previews, market appointments, and media events.
• Collaborated with creative, merchandising, design, marketing, and production teams to ensure cohesive brand storytelling across PR, digital, retail, and editorial channels.
• Assisted in executing communications for high-profile brand collaborations, philanthropic initiatives, and special events that enhanced global brand visibility and consumer engagement.
• Supported sample trafficking, media requests, and campaign logistics while working with leading fashion publications including Vogue, Harper's Bazaar, ELLE, WWD, and The New York Times.