Gregory Coelho
Phoenix,AZ
Summary
Dynamic Cellar Master with a proven track record at AJ’s Fine Foods, driving over $1M in annual sales. Expert in wine appreciation and supplier negotiation, I excel in creating engaging customer experiences through curated selections and successful tasting events. Detail-oriented and reliable, I enhance team performance and optimize inventory management. In retail for over 20 years. Currently looking for a new adventure in the wine world.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Cellar Master
AJ’s Fine Foods, Raley’s Arizona
Chandler, AZ
05.2020 - Current
- Management of a retail wine cellar, generating more than $1,000,000 in annual sales.
- Certified Specialist of Wine (CSW) certification in 2014.
- Solid working knowledge of wine regions, grape varietals, spirits and beer
- Tasting and evaluating product for potential addition to set.
- Execution of multiple wine programs annually.
- Building attractive product displays
- Monitoring purchases to stay within inventory parameters
- Maintain relationships with as many as 14 different product vendors.
- Support inventory management through accurate tracking of wine stock and supplies.
- Provided exceptional customer service by assisting clients in selecting the perfect wine for their needs.
- Optimized cellar layout to maximize storage capacity while ensuring easy access to specific wines as needed during daily operations or special events.
- Organized successful tasting events for members of the public to sample various wines and engage in educational experiences about wine & spirits.
- Creation of most department signage.
- Maintaining a clean, organized and faced department at all times for the best possible customer experience.
- Provided expert guidance on wine pairings for special events or private gatherings, elevating guest experiences and generating positive word-of-mouth referrals.
Wine Steward
AJ’S Fine Foods, Raley’s Arizona
Chandler, AZ
11.2007 - Current
- Curated wine selections to enhance customer dining experiences and promote sales.
- Educated customers on wine varieties, pairing suggestions, and tasting notes to drive informed purchasing decisions.
- Trained new staff on wine knowledge, service standards, and inventory management procedures for consistent performance.
- Handled questions and concerns skillfully and redirected customers toward higher profit items to increase per-ticket revenue.
- Set up wine tastings to bring in business and promote special offerings.
- Assisted in planning and executing successful wine-tasting events, drawing both regular clients and new customers to the establishment.
Beverage Manager
Cost Plus World Market, Inc
Chandler, AZ
09.2005 - 11.2007
- Managed inventory levels, ensuring optimal stock for peak service periods.
- Designed promotional strategies to increase awareness of new beverage selections.
- Managed all day-to-day operations within budgeted guidelines.
- Purchased beverage stock and handled all inventory needs.
- Oversaw selection, ordering and inventory controls of wine, beer and alcohol program.
Education
No Degree - Communications
Sonoma State University
Rohnert Park, CANo Degree - Communications
Santa Rosa Junior College
Santa Rosa, California, CA09.1987
Skills
- Wine appreciation education
- Effective supplier negotiation
- Collaborative teamwork
- Detail-oriented
- Effective multitasking
- Consistent reliability
- Effective written communication
- Analytical reasoning
- Organizational proficiency
- Experienced in document formatting with MS Word
- Excel proficiency
Certification
Society of Wine Educators
Certified Specialist of Wine (CSW)
Timeline
Cellar Master
AJ’s Fine Foods, Raley’s Arizona
05.2020 - Current
Wine Steward
AJ’S Fine Foods, Raley’s Arizona
11.2007 - Current
Beverage Manager
Cost Plus World Market, Inc
09.2005 - 11.2007
No Degree - Communications
Sonoma State University
No Degree - Communications
Santa Rosa Junior College