Gretta LaBadie
Traverse City
Summary
Business development executive with nearly two decades of experience building trusted relationships, developing new markets, and selling high-value, technically sophisticated products throughout the Midwest. Recognized for earning the confidence of discerning clients, creating long-term partnerships, and consistently exceeding multi-million-dollar revenue goals. Passionate lifelong equestrian seeking to apply a proven consultative sales approach to the Thoroughbred racing and bloodstock industry.
Overview
20
20
years of professional experience
Work History
Business Development Consultant
ION DIAGNOSTICS
Bingham Farms
06.2026 - Current
- Identify and leverage new business opportunities.
- Developed referral partnerships to enhance collaboration and drive business growth.
- Designed initiatives aimed at expanding business with key accounts.
- Expanded market penetration through targeted strategies, increasing brand visibility.
- Educate physicians regarding emerging diagnostic technologies.
- Introduce innovative precision medicine solutions throughout Michigan.
Director of Strategic Partnerships
SPORTS MARKETING AGENCY | NFL Alumni Association
Bloomfield Hills
06.2026 - Current
- Developed strategic partnerships among professional athletes, corporate sponsors, charitable organizations, community partners, and professional medical associations to create mutually beneficial collaborations.
- Create long-term business partnerships.
- Sought and assessed sponsorship opportunities to enhance brand visibility.
- Negotiate cross-promotional marketing campaigns.
- Coordinated high-profile events to increase engagement and visibility for brand partners.
- Develop executive relationships.
- Represent nationally recognized brands.
Senior Business Development Executive
MEDTRONIC
07.2013 - 06.2026
- Generated more than $4 million in recurring revenue growth through strategic market expansion.
- Developed new markets across multiple integrated health systems.
- Established and nurtured long-term referral networks to enhance business development opportunities.
- Negotiated executive-level agreements.
- Successfully launched disruptive technologies.
- Commercialized multiple advanced surgical technologies
- Recognized nationally for sustained sales excellence and leadership.
- Managed a multi-million-dollar territory spanning the State of Michigan.
- Served as Field Sales Trainer mentoring new representatives throughout the region.
Business Development Representative
WRIGHT MEDICAL
Memphis
01.2010 - 07.2013
- Engaged potential clients through targeted outreach and effective communication strategies.
- Collaborated with sales teams to understand customer needs and tailor solutions.
- Conducted market research to identify new business opportunities and trends.
Sales Representative
STRYKER
08.2007 - 03.2010
- Earned Rookie of the Year by cultivating physician relationships and enhancing surgical expertise in orthopaedic trauma support
- Secured majority market share in sports medicine, orthopedic trauma, and total joint replacement through introduction of innovative surgical technologies that improved patient outcomes
- Collaborated with cross-functional teams to enhance product offerings and support.
Education
Bachelor of Science - Kinesiology
Western Michigan University
Kalamazoo, MI12-2022
Skills
- Business Development
- Strategic Partnerships
- Client Acquisition
- Negotiation
- Sales Leadership
- Territory Management
- Market Expansion
- Luxury & High-Value Sales
- Contract Negotiation
- Event Marketing
- Brand Representation
- Customer Retention
- Networking
- Relationship Management
- Public Speaking
- Presentation Skills
- Executive Relationship Development
- Bloodstock Sales (Developing)
Equestrian Experience
Lifelong Equestrian, Active member of the Michigan equestrian community., Extensive experience with horse ownership, training environments, and competitive riding., Knowledge of breeding operations, veterinary care, performance horse management, transportation logistics, and client service., Passionate advocate for Thoroughbred racing and equine welfare.
Professional Highlights
- 20+ years of consultative sales success
- Multi-million-dollar portfolio management
- 35 of 40 eligible quarters above plan
- 24 consecutive quarters exceeding quota
- President's Club Award
- Multiple Star Achiever Awards
- Peak Performance Award
- Rookie of the Year
Accomplishments
- PRESIDENTS CLUB
- 3X STAR ACHIEVER: 10 Consecutive Quarters Over Plan
- PEAK PERFORMANCE AWARD: Record Revenue Growth Over PY
- 24 Consecutive Quarters Over Plan
- 35 of 40 Eligible Career Quarters Over Plan
- Rookie of the Year
Timeline
Business Development Consultant
ION DIAGNOSTICS
06.2026 - Current
Director of Strategic Partnerships
SPORTS MARKETING AGENCY | NFL Alumni Association
06.2026 - Current
Senior Business Development Executive
MEDTRONIC
07.2013 - 06.2026
Business Development Representative
WRIGHT MEDICAL
01.2010 - 07.2013
Sales Representative
STRYKER
08.2007 - 03.2010
Bachelor of Science - Kinesiology
Western Michigan University