Guillermo Arenas
Boston,MA
Summary
Accomplished Customer Success Leader and Growth Consultant skilled in boosting client satisfaction and propelling business growth. Expert in optimizing partner relationships and implementing innovative go-to-market strategies. Proficient in driving customer success initiatives, sales enablement, and advising on scalable growth solutions for sustained business expansion.
Overview
14
14
years of professional experience
Work History
Independent Startup Consultant and Advisor
Premium Growth Consulting
06.2022 - Current
- Empowered 10+ LatAm startups through expert counsel in customer success, revenue operations, and scalable growth initiatives, optimizing marketing and sales synergy
- Proficient in crafting and executing revenue retention strategies across all phases of the customer lifecycle, aligning marketing efforts with sales objectives for enhanced outcomes.
- Proficiently navigating companies through the creation and seamless implementation of playbooks, performance metrics, streamlined processes, and team structure enhancements for improved marketing and sales alignment.
- Proven success in spearheading HubSpot implementation projects aimed at accelerating time-to-value outcomes and bridging the gap between marketing and sales efforts.
Head of Customer Success
Station 24 Fitness
08.2023 - 11.2023
- Developed and implemented the entire team structure for the Customer Success department from the ground up, including defining roles, responsibilities, and reporting hierarchies.
- Spearheaded the implementation of an integrated ticketing support system using HubSpot, seamlessly connecting internal and external support channels, streamlining issue resolution, and enhancing overall customer experience.
Customer Success Leader
Fitco Latam
11.2021 - 06.2022
- Oversee implementation and execution of customer activation, growth, and retention playbooks
- Manage the Customer Success operations including Onboarding, Account Management, and Support
- Plan and execute OKRs in sync with the rest of the Success organization (Marketing + Sales).
Senior Customer Success Manager (Partner Program)
HubSpot Inc.
01.2018 - 09.2021
- Managed and advocated for approximately 150 top-tier agency partners in Latin America throughout onboarding and client delivery
- Consistently achieved over 100% of Revenue Retention through planning and implementation of growth strategies
- Provided guidance and technical expertise to partners to enable quality service delivery across all HubSpot’s products
- Supported the LatAm Customer Success Team’s growth by conducting several interviews and actively participating in the hiring process.
Co-Founder - CMO
Stereotheque (Mavity)
01.2016 - 12.2017
- Co-Founder - CMO
- Managed all outbound and inbound marketing activities, including content development, budget optimization, social media advertising, and events & tradeshow planning
- Led the company’s early-stage growth and user acquisition strategies achieving over 500 sign-ups during the pre-launch stage
- Developed compelling copy in English and Spanish for the company website, e-mail campaigns, newsletters, blog & company content Hub.
Sales / Marketing Manager
FLO-SPEC Inc.
08.2009 - 06.2016
- International Sales Marketing Manager
- Successfully planned and executed the company’s expansion into different markets in South America such as Argentina, Uruguay, and Peru
- Managed a group of five sales engineers, surpassing the 15-million-dollar yearly sales target ’10-‘13.
Education
M.S. in Integrated Marketing - Brand Management Concentration -
New York University
New York, NY05.2015
B.S. in Business Administration -
Pontificia Universidad Javeriana
Bogotá, Colombia08.2009
Coaching Experience
I am a business coach at Sales Impact Academy, the world's leading go-to-market learning platform, providing a continuous live learning solution for high-growth technology companies.
Timeline
Head of Customer Success
Station 24 Fitness
08.2023 - 11.2023
Independent Startup Consultant and Advisor
Premium Growth Consulting
06.2022 - Current
Customer Success Leader
Fitco Latam
11.2021 - 06.2022
Senior Customer Success Manager (Partner Program)
HubSpot Inc.
01.2018 - 09.2021
Co-Founder - CMO
Stereotheque (Mavity)
01.2016 - 12.2017
Sales / Marketing Manager
FLO-SPEC Inc.
08.2009 - 06.2016
M.S. in Integrated Marketing - Brand Management Concentration -
New York University
B.S. in Business Administration -
Pontificia Universidad Javeriana
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