Guillermo Perez
Indian River Shores,FL
Summary
My foundational platform of Vision, Passion, Work Ethic and Values, along with leadership skills and interpersonal skills are the keys to success in Global Markets. A clear vision and obtainable, common sense strategies are the ingredients for growth and setting the right goals for the International marketplace.
Accomplished consumer and market focused professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
41
41
years of professional experience
Work History
International Brand Development
Boaonda / Vegtus (USA market lead and consultant)
Vero Beach, FL
06.2022 - Current
- Developed, designed and executed business strategy and start-up market plans for Spain's Vegtus Footwear Brand and Brazil's Boaonda Footwear Brand for the USA marketplace.
- Worked closely with International team members on projects involving product modifications or merchandising schemes to fit the marketplace and target consumers.
- Participated in design reviews and market-right strategies as part of a cross-functional team focused on increasing market share expansion and brand building processes.
- Executed and attended market right and brand-right trade shows to expand sales and brand awareness with business leaders and decision makers.
Vice President Hush Puppies International LATAM
Wolverine Worldwide
Rockford, MI
08.2018 - 06.2021
- Responsible for business planning, product concept strategies / briefing, ideation, selling, brand building, growth and continued development of the Brand
- Executions in Concept Product Development, Merchandising, Marketing activities, Wholesale and Retail sales (DTC)
- Negotiating of distribution/ Licensing contracts
- Global Brand Conference planning and execution
- LATAM Regional Sales meetings / executions
- Grew Hush Puppies Concept Store count to 185 stores in LATAM
- Oversaw successful business development strategies, (Global Product Launch Initiative) resulting in 120,000 pairs of new business in one order window, ($2.4 million in FOB additional.)
Vice President LATAM
Wolverine Worldwide
Rockford, MI
03.2012 - 10.2018
- Led LATAM Team for the Wolverine Worldwide Brands (Hush Puppies, Merrell, CAT, Sperry, Keds, Saucony, Chaco)
- Built strong-strategic partnerships and relationships with distributor network of partners; oversaw successful launch of new Regional International Structure and recruited, developed and empowered leadership LATAM brands team for all brands in the region
- Executed Global Strategies by brand working with both WWW campuses (Rockford, MI and Waltham, MA)
- Member of Board of Directors Colombia Joint Venture
- Member of Board of Directors Mexico Joint Venture
- Led and Managed 5 direct reports covering operations in LATAM for all brands.
Global VP / GM Cushe Footwear Brand
Wolverne Worldwide
Rockford, MI
03.2009 - 04.2012
- Launched Global 'Start-Up' Initiative of newly acquired UK Lifestyle Brand: Cushe Footwear
- Recruited team, Developed strategy, Executed 3 year plan and grew 'unknown start up Cushe' from $2 million revenue to $25 million (2009-2012)
- Grew brand global reach to 68 International markets expanding into all three global regions
- (LATAM, EMEA, APAC)
- Awarded best new initiative at WWW 2010
- Awarded Product of the Year 2012.
Vice President Hush Puppies International LATAM
Wolverine Worldwide
Rockford, MI
02.1996 - 06.2009
- Plan, develop and execute strategic brand plans for market expansion, global pair sales and royalty revenue growth with our licensing partner/customers
- Grew Hush Puppies pair sales to 5 million pair in the LATAM region
- Product Development lead for International HP brand
- Product and marketing-sales presentation and Global Conference Development and execution
- 3 year management of the Portugal, Spain and Italy markets along w LATAM
- Managed the Brazil regional product brand development, merchandising and sourcing
- Capsule collections for retail and counter seasonal needs
- PD regional brand meetings and alignment.
Regional Sales
The Florsheim Shoe Company
Chicago, IL
09.1983 - 01.1996
- Product Development, Manufacturing, Retail Sales and Management, Wholesale Sales (Mid-West / South East USA and Caribbean)
- Accomplished new sales wins and consistently achieved business metrics by working closely with PD resources to define key concepts and growth trajectory.
Education
Business Administration / Marketing -
King's College
05.1983
Chaminade College Prep (H.S.) -
06.1979
Skills
- Relationship Building
- Product / Footwear Merchandising
- Sales and Marketing
- Team Building / Management
- International Markets
- Customer and consumer driven
- International Travel
- Language and Cultural Skills
- Entrepreneurial Strategies
Languages
- English, Fluent (100%)
- Spanish, Fluent (100%)
- Portuguese, Working Knowledge
- Italian, Working Knowledge
Awards
- 2010, Wolverine Worldwide Best New Initiative, Cushe Footwear Brand
- 2011, Awarded Completion of the WWW Executive Boot Camp for Leadership
- 2012, Product of the Year, The Cushe Slipper
- 2018, Product of the Year, Hush Puppies Bounce Max
Timeline
International Brand Development
Boaonda / Vegtus (USA market lead and consultant)
06.2022 - Current
Vice President Hush Puppies International LATAM
Wolverine Worldwide
08.2018 - 06.2021
Vice President LATAM
Wolverine Worldwide
03.2012 - 10.2018
Global VP / GM Cushe Footwear Brand
Wolverne Worldwide
03.2009 - 04.2012
Vice President Hush Puppies International LATAM
Wolverine Worldwide
02.1996 - 06.2009
Regional Sales
The Florsheim Shoe Company
09.1983 - 01.1996
Business Administration / Marketing -
King's College
Chaminade College Prep (H.S.) -
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