Gustave - Emile De Laureal
Atlanta
Summary
Aspiring Project Manager
Experienced with coordinating and managing product launches from inception to completion. Utilizes strategic planning and cross-functional team leadership to achieve seamless project execution. Track record of effective problem-solving and stakeholder communication to drive successful project outcomes.
Overview
12
12
years of professional experience
1
1
Certification
Work History
RST Corporate Launch
velofix Group of Companies
03.2023 - 08.2024
- Successfully launched Velofix corporately in Atlanta
- Manage the Velofix Atlanta project as an unofficial Project Coordinator
- Responsible for hiring/training new employees
- Assist, grow, and test grass roots marketing research strategies on a local and national scale
- Conduct manufacturer warranty work for direct clients such as Porsche, Peloton, Rad Power Bikes, and Canyon Bicycles
- Utilize high level problem solving skills for c-suite clients products
- Perform rider support race prep for local clients
- Work directly with the operations and marketing teams to achieve common goals
- Conduct warranty claims on boutique electric bicycles with a worth of over 15k
Media Manager
Connections (US, Canada)
05.2022 - 11.2022
- Responsible for managing multiple retailer relationships, up to 30
- Regularly write, generate ideas and build marketing content from work I have done or currently doing with retailers
- Build, optimize and own new retailer launch process and relationships
- Manage them independently on a day-to-day basis, from initial strategy through to annual reviews
- Work with other parts of the agency independently when needed to achieve prime service for retailers
- Set goals and overdeliver on projects
- Manage package insert, email and other media programs
- Balance and maintain outstanding relationships between advertisers, other agencies and retailers
- Bolster a powerful knowledge base of media types and performance goals
- Support Media Director & Account Director to run an efficient team and support in the development of team members
- Help build future profitable media programs based on retailer partnerships to achieve high GP
- Lead, motivate and delegate tasks to team members appropriately
- Confidently collate information and update the wider team on retailer team developments & produce case studies
- Responsible for forecasting retailers
- Produce reports, plans and content for new business/pitches on an ad hoc basis
Store Manager
Smyrna Bicycles
01.2020 - 05.2022
- Head mechanic / Store Manager
- Placed advertisements for the bikeshop on Facebook and Instagram
- 10 years in the cycling industry
Public Relations Specialist
Rare Bird Media/Sarah Edwards PR
08.2018 - 02.2020
- Started as an intern on the weekends
- Pitch news stories to local & national press including radio, tv and print
- Directly assist the CEO
- Coordinate all video elements, downloading and ingesting video from web to internal database
- Embargo media content until day of release to appropriate media partners
- Monitor breaking news and news of day on social media and television for media pitches
- Book journalist personalities on Fox News
- Attend client press interviews at local news and radio stations
- Build client and vendor relations by providing excellent customer service
MT2 Supervisor
JUMP Bikes
04.2018 - 01.2019
- Led a team of electric bicycle technicians as a supervisor and project administrator for the launch of Jump Bicycles in Atlanta
- Attended Uber marketing and public relations events
- Trained a team of 30 technicians on current standard operating procedures to maintain a functional, high performance team
- Mediated interpersonal disputes among employees
- Set and met goals for performance and deadlines in ways that connected with Uber's vision
- Monitored employee productivity and provided constructive feedback and coaching
Operations Manager
Unchained Pedicabs
01.2017 - 01.2018
- Senior mechanic
- Sold advertising space as a third party representative
- Coordinated pedicabbing operations
- Coordinated schedules and emergency services for over 30 operators
Journalist
HottyToddy.com
04.2015 - 04.2017
- Write and publish news articles for a non-profit journalistic news service
- Started as an intern
Bicycle Mechanic
University of Mississippi Department of Parking and Transportation
12.2014 - 11.2016
- Manage shop, fix bikes, survive
- College job
Bicycle Mechanic
Brooks Bike Shop
04.2012 - 01.2015
- First bikeshop job
- Worked here during summers at college and during the high-school year
Education
Bachelor's of Science - Integrated Marketing Communications
University of Mississippi
01.2017
Skills
- Fast learner with a high attention to detail
- Dependable
- Managing large teams
- Strong multitasker who thrives in chaos
- Can easily balance multiple projects
- Media Management skills
- Reputation and account management
- Teamwork and collaboration
- Cross-functional team leadership
- Timeline management
- Project planning and development
- Project scheduling
Certification
- Google Ads Search Certification
- Google Analytics
Publications
Little Q Ranch, Emile (Gustave) de Laureal
Timeline
RST Corporate Launch
velofix Group of Companies
03.2023 - 08.2024
Media Manager
Connections (US, Canada)
05.2022 - 11.2022
Store Manager
Smyrna Bicycles
01.2020 - 05.2022
Public Relations Specialist
Rare Bird Media/Sarah Edwards PR
08.2018 - 02.2020
MT2 Supervisor
JUMP Bikes
04.2018 - 01.2019
Operations Manager
Unchained Pedicabs
01.2017 - 01.2018
Journalist
HottyToddy.com
04.2015 - 04.2017
Bicycle Mechanic
University of Mississippi Department of Parking and Transportation
12.2014 - 11.2016
Bicycle Mechanic
Brooks Bike Shop
04.2012 - 01.2015
Bachelor's of Science - Integrated Marketing Communications
University of Mississippi
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