Gustavo Pereira

Work in Progress: Management of the key Hospitality Operational Areas for the Copa America USA 2024 including:

• Project Management: Budgets and the conceptualization of programs, managing RFPs with extensive market research. Plans include optimized staff allocation and the setting of realistic project timelines.
• Hostess Program: Project concept and implementation strategy for deployment across 11 stadiums in the USA, ensuring a good and professional hosting experience.
• Gifts Program: The concept, planning, and distribution of unique gifts, with 12 different models across all event venues.
• Security Program: In collaboration with stadium management, with focus on strategic deployment and comprehensive training for security personnel to preemptively address and swiftly resolve any potential issues within hospitality areas.
• Entertainment Program: An in-lounge music setup and carefully synchronized event activations will be implemented to enhance the overall guest experience.
• Wristbands Program: The conceptualization, planning, and distribution of wristbands are prepared, integrating innovative security features to ensure safety and coordination across all venues.

Work in Progress: Management of the key Hospitality Operational Areas for the Copa America USA 2024 including:

• Project Management: Budgets and the conceptualization of programs, managing RFPs with extensive market research. Plans include optimized staff allocation and the setting of realistic project timelines.
• Hostess Program: Project concept and implementation strategy for deployment across 11 stadiums in the USA, ensuring a good and professional hosting experience.
• Gifts Program: The concept, planning, and distribution of unique gifts, with 12 different models across all event venues.
• Security Program: In collaboration with stadium management, with focus on strategic deployment and comprehensive training for security personnel to preemptively address and swiftly resolve any potential issues within hospitality areas.
• Entertainment Program: An in-lounge music setup and carefully synchronized event activations will be implemented to enhance the overall guest experience.
• Wristbands Program: The conceptualization, planning, and distribution of wristbands are prepared, integrating innovative security features to ensure safety and coordination across all venues.

In addition to all 2013/2014 tasks, expanded roles and responsibilities during the FIFA World Cup 2018 and FIFA Confederations Cup 2017 cycle, incorporating various strategic and operational elements:

• Russia Ticketing General HQ Manager: Spearheaded comprehensive management at the central ticketing centers.
• Staffing Plan: Orchestrated recruitment, training, and performance evaluation processes to ensure team excellence.
• Domestic Department Supervision: Oversaw all domestic departments, proactively reporting potential issues to the England HQ for timely resolutions.
• Collaborative Project Delivery: Partnered with FIFA and the Local Organizing Committee (LOC) to ensure the project met all targets and was executed smoothly.
• Hospitality Team Collaboration: Worked closely with the Hospitality Team to optimize productivity and cost-efficiency for both the World Cup and Confederations Cup projects.
• Key Client Management: Directed the management of key local client groups, enhancing client satisfaction and project outcomes.
• Stakeholder Engagement: Liaised with key event stakeholders to refine and improve ticketing processes for optimal project delivery.
• Operational Plans: Developed detailed operational plans that included timelines, budgeting, and execution strategies.
• RFPs and Supplier Management: Managed the elaboration of RFP processes, supported contract phases, execution, and monitored supplier performance to ensure compliance and quality standards.
• IT Collaboration: Worked in tandem with the IT team to ensure seamless operational delivery, addressing technological needs and solutions.

Led Operations for FIFA World Cup 2014 and FIFA Confederations Cup 2013 Ticketing Project:

• Managed a team of 50 managers, supervisors, and over 1200 staff members to successfully execute ticketing operations for major international events.
• Oversaw the overall operations, including budget management with rigorous monitoring processes, clear project planning, and supervision of 12 main Ticket Centres and 12 additional ticketing locations.
• Coordinated ticketing collection, over-the-counter sales, troubleshooting, and special client processes for over 1,000,000 visitors, ensuring seamless and efficient ticketing services.
• Directed ticketing operations at 12 stadiums, overseeing ticket centres, resolution points, and stadium staff to handle last-minute troubleshooting effectively.
• Managed security programs, conducted training sessions, performed site inspections, and provided support to other ticketing departments to meet Client Key Performance Indicators (KPIs) targets.
• Ensured day-to-day service levels, enhanced customer experiences, monitored quality measures, and maintained compliance standards across all operations.

Planning and delivery of events around Brazil, including festivals and music concerts.

Negotiation and contract analyzes for public bids.

Led the successful execution of the Ticketing Project in all elements of the project:

• Demonstrated proficiency in project management, strategic planning, and operational execution within the context of the Military World Games Ticketing Project.
• Orchestrated the development and implementation of a detailed business plan and budget, ensuring the smooth operation of ticketing processes and infrastructure.
• Oversaw all aspects of customer service, ticket center operations, and stadium logistics to optimize attendee experience and streamline ticket distribution.
• Utilized strategic reporting and analytics to track ticket sales trends, attendance patterns, and areas for enhancement, enabling data-driven decision-making and project success.
• Recognized for meticulous planning, efficient execution, and continuous improvement initiatives in managing the Ticketing Project at a large-scale international event.

• Led the planning, implementation, and management of ticket operations, sales, and access control projects at prominent events, notably the XV Pan American Games of Rio in 2007 and the V CISM Military World Games of Rio in 2011.
• Managed comprehensive ticketing strategies and operations for various high-profile events, showcasing adaptability and proficiency in handling diverse event formats and requirements.
• Spearheaded ticketing initiatives for the Brazilian Football League Championship across more than 20 stadiums, ensuring efficient and seamless processes for spectators and stakeholders.
• Contributed expertise to ticketing operations at renowned events such as the Brazilian Cup Football, Volleyball World League, F1 Brazil GP, Redbull X-Fighters, as well as prominent shows featuring artists like Madonna, Paul McCartney, U2, Rock in Rio 4, Beyoncé, and over 200 additional events.
• Acknowledged for strategic planning, operational excellence, and successful execution in managing ticket projects at a wide array of major events, consolidating a diverse and extensive portfolio of experience in the field.

Ensuring all operations are carried on in an appropriate, cost-effective way.

Oversaw all operational aspects, including the monitoring of vehicle headquarters, installation of new equipment, customer service, and warehouse management, which involved planning inventory and enhancing warehouse efficiency.

Additionally, managed special accounts clients, including corporate accounts, and was responsible for refining operational management systems, processes, and best practices. Ensure an effective budget monitoring and maintained all operations to be conducted in a cost-effective and efficient manner.