Gwen Pulido
El Paso,TX
Summary
Strategic and business-focused Commercial Counsel with 25 years of experience, leading Commercial and Legal Operations functions for high-growth technology and global consumer brand companies. Skilled in commercial contracting, Legal Operations leadership, and building scalable processes that accelerate revenue and reduce risk. Known for partnering effectively across sales, procurement, operations, and executive teams to enable growth and deliver practical, business-aligned legal guidance.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Director, Commercial Counsel
Cribl, Inc.
Remote
11.2024 - Current
- Longest-tenured attorney at data observability startup; led Commercial function through >10X ARR growth
- Lead Commercial legal strategy supporting Sales, Procurement, and Product teams
- Maintain standard terms, contract templates, and negotiation playbooks
- Train, manage, and lead global team of Commercial attorneys and serve as escalation point for negotiations
- Directly negotiate complex enterprise SaaS, channel, data processing agreements, as well as vendor and consulting agreements
- Work closely with Sales teams to manage and prioritize deals
- Train and enable Sales teams to understand and mitigate risk
- Provide Commercial guidance on compliance, privacy, and cross-functional initiatives
Senior Assistant General Counsel, Commercial
Cribl, Inc.
Remote
05.2024 - 11.2024
- Managed end-to-end commercial contracting for enterprise and channel sales
- Advised GTM and Revenue teams on negotiation strategy and risk mitigation
- Advised Commercial team on negotiations, served as escalation point
- Directly negotiated complex enterprise SaaS, channel, data processing agreements, vendor and consulting agreements
Senior Assistant General Counsel, Legal Operations
Cribl, Inc.
Remote
11.2022 - 05.2024
- Hired and trained global team of Commercial attorneys
- Created and maintained standard terms, contract templates, and negotiation playbooks
- Managed enablement of Sales teams
- Enhanced efficiency of deal negotiations through process redesign and technology adoption
Assistant General Counsel, Legal Operations
Cribl, Inc.
Remote
08.2021 - 11.2022
- Led Legal Operations initiatives to improve workflows and contract speed
- Helped build scalable systems for contract intake, templates, automation, and metrics reporting
- Enhanced efficiency through process redesign and technology adoption
Principal Attorney
Mendel Blumenfeld & Pulido PLLC
El Paso, TX
04.2019 - 08.2021
- Worked with the firm while working on my PhD
- Advised private businesses, non-profit corporations, and government entities on governance, operational risk, and strategic matters
- Managed formation of business entities
- Drafted legal opinions and advised on wide range of business relationships and disputes
Assistant General Counsel & Director of Legal Operations
Helen of Troy (NASDAQ: HELE)
El Paso, TX
11.2015 - 04.2019
- Managed Legal Operations for a global consumer products organization
- Improved contract review frameworks, legal processes, and technology adoption
- Supported executive leadership with commercial strategy
Assistant General Counsel
Helen of Troy (NASDAQ: HELE)
El Paso, TX
06.2013 - 11.2015
- Handled commercial and corporate legal matters across multiple business units
- Drafted and negotiated commercial agreements
- Advised on compliance and risk
Education
Juris Doctor -
St. Mary’s University School of Law
San Antonio, TXBachelor of Arts - Biology (Pre-Med)
The University of Texas At Austin
Austin, TXEBD (Everything But Dissertation) - Interdisciplinary Health Sciences PhD Program
The University of Texas At El Paso
El Paso, TXSkills
- Commercial Contracting and Negotiation
- SaaS Agreements
- Technology Transactions
- Legal Operations
- Process Optimization
- Risk Mitigation
- Contract Lifecycle Management
- Cross-Functional Collaboration
- Training and Mentorship of Attorneys and Paralegals
Certification
- Texas Bar admission (2000)
- New Mexico Bar admission (2002)
Timeline
Director, Commercial Counsel
Cribl, Inc.
11.2024 - Current
Senior Assistant General Counsel, Commercial
Cribl, Inc.
05.2024 - 11.2024
Senior Assistant General Counsel, Legal Operations
Cribl, Inc.
11.2022 - 05.2024
Assistant General Counsel, Legal Operations
Cribl, Inc.
08.2021 - 11.2022
Principal Attorney
Mendel Blumenfeld & Pulido PLLC
04.2019 - 08.2021
Assistant General Counsel & Director of Legal Operations
Helen of Troy (NASDAQ: HELE)
11.2015 - 04.2019
Assistant General Counsel
Helen of Troy (NASDAQ: HELE)
06.2013 - 11.2015
Juris Doctor -
St. Mary’s University School of Law
Bachelor of Arts - Biology (Pre-Med)
The University of Texas At Austin
EBD (Everything But Dissertation) - Interdisciplinary Health Sciences PhD Program
The University of Texas At El Paso
AWARDS
- 2024 President’s Club
- 2024 Cribl Award for “Excel Together” Value
- 2023 President’s Club
- 2023 Cribl VIP Award for “Together” Value
- 2022 Cribl Awesome Sales Ally of the Year
- Class of 2020, Leadership Texas
- Class 28 (2010) Leadership El Paso