Gwen Schanda
Senior Business Development Manager
Jupiter
Summary
Experienced and results-driven business developer with a strong background in pharmaceutical sales, higher education sales, marketing, and franchise growth. Seeking a position that allows leveraging diverse skill set and driving tangible outcomes. Known for tackling challenging roles head-on and thriving in demanding environments. Talented Business Development Executive with a high-level understanding of business, marketing, and sales strategies. Strength lies in fostering proactive relationships and identifying lucrative business opportunities to fuel competitive growth. Well-equipped to drive success in any organization with keen awareness of industry trends, practices, and customer demands.
Overview
26
26
years of professional experience
Work History
Program Manager
Zschool
10.2020 - Current
- Company Overview: University of Tennessee, Knox
- Responsible for the overall direction, sales and implementation of university Digital Marketing and Strategic AI Certificate Programs
- 200% sales growth within the first 90 days
- Generating 30% more monthly revenue than company average
- Revenue/hour is 45% higher than company average
- 2021 – 2024: Top 10% in sales each year for all program managers nationwide
- Top producing program manager for 2024
- Identifying opportunities to utilize tuition reimbursement and training budgets for our executive courses and navigating the parameters within each organization
- Working with top industry leaders as faculty, recruiting executives for our Advisory Board, cultivating ambassadors within organizations
- Daily call tracking within a CRM
- Cross functional liaison between teams, explaining complex processes and tracking registrations throughout the process to ensure payment and communicating progress
- University of Tennessee, Knox
Founder
Next in Mind LLC
04.2019 - 10.2020
- Founded an online platform providing resources in meditation and mindfulness for families to aid in the improvement of mental health and wellbeing
- Online course creation, lead generation, sales funnel development, focus group hosting, live stream internet sessions, online marketing, and group speaking engagements
Franchise Development Director
Scenthound Franchising LLC
02.2018 - 04.2019
- Created franchise infrastructure for a B2C business in $70B pet industry
- Directed the development of a $400K franchise opportunity including evaluation, creation, and documentation of all company core processes
- Lead a 6-person project development team for franchise CRM, lead generation & sales
Marketing and Recruiting Manager
Scenthound LLC
11.2012 - 02.2018
- Created marketing content and strategies with C-level leadership team
- Created and deployed digital ad campaigns through multiple media outlets
- Created content for customer-conversion drip email campaign for 4 locations
- Recruited, screened, interviewed and onboarded new employees
Self-Employed, Website Owner / Consultant
01.2005 - 01.2012
- Created a consumer product review and commentary website
- Garnered attention for WPBF news feature
- Executed of several high-profile fundraising events raising approx
- $100,000 for The Quantum House, a non-profit for children needing long-term medical care
Territory Sales Manager
Bristol-Myers Squibb
01.2003 - 01.2005
- Sold Pravachol, Plavix, Glucophage, Glucovance, Cefzil, and Tequin to primary care physicians, cardiologists, endocrinologists and infect
- Disease physicians
- Top 15% of regional rankings
- Consistent execution on business plans to significantly increase market share
Territory Sales Manager
Merck Pharmaceuticals
01.2000 - 01.2003
- Sold Zocor, Vioxx, Maxalt to primary care physicians and cardiologists
- Rookie of the Year South Florida 2001
- Highest Total Geography PPO South Florida 2001
- Highest Zocor Share Change PPO South Florida 2001
Territory Sales Manager (contract)
Roche Pharmaceuticals
01.1999 - 01.2000
- Sold Tamiflu, Xenical, and Rocephin to PCP and infectious disease physicians
- Top 20% contracted sales force rankings
Education
Bachelor of Science - Recreation Management, Business
University of New Hampshire
Durham, NHSkills
- Sales and Marketing
- Project Management
- Expert Writing/Communication
Relationship building
Business development
Program leadership
Training and development
Professional writing
Timeline
Program Manager
Zschool
10.2020 - Current
Founder
Next in Mind LLC
04.2019 - 10.2020
Franchise Development Director
Scenthound Franchising LLC
02.2018 - 04.2019
Marketing and Recruiting Manager
Scenthound LLC
11.2012 - 02.2018
Self-Employed, Website Owner / Consultant
01.2005 - 01.2012
Territory Sales Manager
Bristol-Myers Squibb
01.2003 - 01.2005
Territory Sales Manager
Merck Pharmaceuticals
01.2000 - 01.2003
Territory Sales Manager (contract)
Roche Pharmaceuticals
01.1999 - 01.2000
Bachelor of Science - Recreation Management, Business
University of New Hampshire
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