HAET RANPARIYA
Rochester,New York
Summary
Accomplished Product Designer with a proven track record at Tech9, enhancing user engagement by 35% through innovative user-centered design. Expert in prototyping and usability testing, with strong collaboration skills. I also specialize in GenUI, leveraging generative AI to enhance and accelerate the design process. Adept at transforming complex ideas into intuitive interfaces, leveraging design tools like Figma to deliver impactful solutions.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Product Designer
Tech9
Salt Lake City, Utah
05.2025 - 08.2025
- Designed user-centered solutions that increased user engagement by 35% and improved conversion rates by 25%. Worked with chief product officer (CPO) to lead design initiatives to reach client goals.
- Collaborated with cross-functional teams to design user-centric product interfaces.
Usability Specialist
Excellus BCBS
New York, New York
08.2024 - 12.2024
- Planned and implemented a usability study using six task-based scenarios across mobile and desktop platforms, utilizing four key metrics to evaluate user interactions and identify usability gaps.
- Facilitated usability testing sessions with 10 users and gathered in-depth qualitative and quantitative insights to assess their needs.
Project Lead Intern - UI/UX
01.2023 - 05.2023
- Led UI/UX design for social app, improving user interaction with Figma and Android Studios.
- Delivered functional prototype within three months, demonstrating innovative design solutions.
- Increased daily active users through focused design enhancements and user experience improvements.
UI/UX Designer & Frontend Developer | Freelance
Upwork
Remote
09.2020 - 12.2022
- Delivered 12+ successful projects to clients across globe, with featured work resulting in 40% increased user engagement (France). Improved conversion rates by 25%. Led design initiatives that reached over 20K+ active users for the app.
Design Intern
Laurentian University
Greater Sudbury, Canada
06.2022 - 08.2022
- Transportation Goods Invoice App, Laurentian University.
Founding Designer & Developer
WaahTv
10.2021 - 02.2022
- Designed and developed an OTT platform app for Android TV, with currently 15+ daily signups, 10+ countries covered, and 10K+ active users. Delivered a complete streaming solution from concept to production.
- Utilized Figma and Android Studio to develop user-friendly features for live streaming channels.
Education
M.S. - Human Computer Interaction
Rochester Institute of Technology
Rochester, NY12.2025
B.E - Computer Engineering
Gujarat Technological University
Ahmedabad, India06-2023
Skills
- Prototyping
- Interaction design
- User persona
- Wireframing
- Storyboarding
- User research
- Visual design
- UI/UX design
- AR/VR design
- User journey mapping
- Usability testing
- Accessible design
- Mobile app design
- WCAG
- User-centered design
- Information architecture
- Figma
- Adobe XD
- JavaScript
- HTML, CSS
References
References available upon request.
Certification
- Google's UX Design Professional Certificate
Languages
English
Native/ Bilingual
Hindi
Native/ Bilingual
Spanish
Elementary
Gujarati
Native/ Bilingual
Timeline
Product Designer
Tech9
05.2025 - 08.2025
Usability Specialist
Excellus BCBS
08.2024 - 12.2024
Project Lead Intern - UI/UX
01.2023 - 05.2023
Design Intern
Laurentian University
06.2022 - 08.2022
Founding Designer & Developer
WaahTv
10.2021 - 02.2022
UI/UX Designer & Frontend Developer | Freelance
Upwork
09.2020 - 12.2022
M.S. - Human Computer Interaction
Rochester Institute of Technology
B.E - Computer Engineering
Gujarat Technological University