Hailee Andrews
Miami Beach
Summary
Versatile and creative marketing professional with a strong background in social media strategy, content creation, and campaign development for music, entertainment, and live events. Proven success leading record-breaking marketing efforts for Club Space, Factory Town, and major events like EDC Las Vegas and the Kentucky Derby. Skilled in driving audience growth and engagement through innovative content, video production, and creative direction.
Overview
3
3
years of professional experience
Work History
Social Media Manager
Sullivan King and Thank You For Raging
05.2025 - Current
- Manage and strategize all social media channels, delivering over 5 million impressions in the first month.
- Designed and executed social media campaigns for EDC Las Vegas, generating over 5.5 million views across both channels within four days.
- Consistently providing creative direction for merchandise photoshoots, rollouts, and videos, contributing to an increase in sales.
Marketing Manager
Club Space
12.2023 - Current
- Developed and managed the most successful Miami music week campaign in company history, resulting in a record-breaking 91,464 ticket sales for Club Space and Factory Town.
- Led strategic social media campaigns for Miami Music Week and Art Basel, increasing social engagement from the previous years by 104.38% on Factory Town and by 148% on Club Space socials.
- Produced a high-impact brand commercial for Club Space and launched a YouTube artist interview series titled “Told Below the Terrace,” featuring artists such as Mau P and Beltran.
Tiktok Content Creator
The Kentucky Derby
05.2022 - 05.2022
- Produced viral TikTok and Instagram content for the Kentucky Derby and the Oaks, increasing following by 20,000+ per day during the week leading into the derby and the week after (718% YoY growth).
- Conducted red carpet interviews with celebrities, including Jack Harlow and Bobby Flay.
- Created viral content (8M+ views); featured in Adweek and PR Daily for innovative digital media work.
Education
Master of Arts - Live Entertainment Management
University of Miami
Miami, FL05-2025
Bachelor of Science - Communications
University of Louisville
Louisville, KY12-2022
Skills
- Strategic Marketing & Brand Development
- Social Media Strategy & Content Creation
- Film & Media Production
- Interviewing & On-Camera Hosting
- Creative Direction & Campaign Development
- Team Leadership & Organization
- Proficient in: Canva, CapCut, Google Suite, Sprinklr, Mondaycom
Timeline
Social Media Manager
Sullivan King and Thank You For Raging
05.2025 - Current
Marketing Manager
Club Space
12.2023 - Current
Tiktok Content Creator
The Kentucky Derby
05.2022 - 05.2022
Master of Arts - Live Entertainment Management
University of Miami
Bachelor of Science - Communications
University of Louisville
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