Hailee Nunez
San Marcos,CA
Summary
Marketing Manager with experience growing brands through social media, email marketing, and high-quality content. I have a strong background in both digital marketing and casino operations, giving me a unique understanding of how to turn online interest into real-world guest loyalty. I am a hands-on leader who knows how to manage budgets, lead teams, and use data to keep customers coming back.
Overview
5
5
years of professional experience
Work History
Beverage Server
Valley View Casino and Hotel
Valley Center, CA
07.2025 - Current
- Resolved complex guest concerns using high-level communication and crisis management skills, successfully turning negative experiences into long-term guest retention opportunities
- Maintained cleanliness and organization of bar and serving areas
- Trained new servers on department and customer service standards
- Developed positive relationships with regular patrons, fostering loyalty and repeat business
- Resolved customer complaints professionally, prioritizing guest satisfaction and maintaining a positive atmosphere
- Demonstrated flexibility in scheduling, adapting quickly to last-minute changes or additional shift coverage requirements when necessary
Marketing Associate & Fulfillment Specialist
Tiny Rituals
Carlsbad, CA
07.2021 - 04.2025
- Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
- Oversees the development and maintenance of the marketing content calendar and coordinate execution across all digital and traditional channels
- Strengthened brand identity through the production of all social and email visual content, ensuring high-quality aesthetics and cross-platform consistency from concept to final edit
- Spearheaded a comprehensive social media strategy that drove a total Instagram audience of 58K+, leveraging targeted content and active community management to secure 1,143 new followers within one year
- Supported fulfillment operations by preparing jewelry orders, organizing inventory, and assisting with product kitting
- Monitored product stock to ensure availability for marketing initiatives, especially during major launches and promotional pushes
Digital Marketing Coordinator
Sivana Spirit
Carlsbad, CA
07.2021 - 04.2025
- Supported the development and execution of digital marketing materials across social media and email campaigns ensuring brand consistency across all platforms resulting in a 113% increase in online sales from 2021-2025
- Drove $6.96M in e-commerce revenue by designing and executing a sophisticated email marketing program; leveraged advanced segmentation, automated flows, and dynamic content to maximize customer lifetime value
- Increased website traffic by 25% and lead generation by 40% through the optimization of Meta Ads campaigns, focusing on high-performing creative and precision audience retargeting
- Improved organic search rankings by conducting keyword research, optimizing website content, and acquiring high-quality backlinks
- Monitored competitors digital marketing activities, identifying trends and potential opportunities for growth
- Collaborated with supporting teams to align product availability with campaign planning throughout SMS, email and social media, ensuring in-stock items were prioritized in promotions
- Helped coordinate set design, product styling, and content production to support advertising campaigns and seasonal product drops
Education
BBA - Marketing
California State University San Marcos
San Marcos, CA05.2021
Skills
Growth Marketing: Expertise in customer acquisition cost reduction and lifetime value optimization through Meta Ads and A/B testing
- Retention Architecture: Developing sophisticated Email/SMS Automated lifecycles (Klaviyo, Attentive) to drive repeat revenue and brand loyalty
- Strategic Analytics: Leveraging Google Analytics and lead generation data to provide actionable insights and executive-level reporting
- Digital Ecosystem Management: Full-stack oversight of Shopify environments, integrating content strategy with technical performance
Timeline
Beverage Server
Valley View Casino and Hotel
07.2025 - Current
Marketing Associate & Fulfillment Specialist
Tiny Rituals
07.2021 - 04.2025
Digital Marketing Coordinator
Sivana Spirit
07.2021 - 04.2025
BBA - Marketing
California State University San Marcos