HAILEY JUSTES
Chicago,IL
Summary
Dynamic, data-driven marketing, events, and executive support professional with 8+ years of experience delivering measurable impact across nonprofit, hospitality, and corporate sectors, notably at Lou Malnati’s Pizzeria. Proven track record in grassroots marketing, event planning, and stakeholder engagement, with results including $100K+ in new revenue, a 40% boost in fundraising, and 60%+ growth in event participation. Skilled in strategic partnerships, budget management, and executing integrated campaigns that elevate brand visibility and maximize ROI. Passionate about building community and driving results through collaboration and innovation.
Overview
10
10
years of professional experience
Work History
Executive Assistant & Private Nanny
Private Households
Chicago, IL
09.2023 - Current
- Manage executive calendars and travel logistics, optimizing scheduling efficiency, while delivering age-appropriate childcare that promotes emotional and social development.
Business Development Specialist
Hunden Partners
Chicago, IL
05.2023 - 09.2023
- Provided executive support to the CEO with calendar and travel management, collaborating with marketing to execute targeted outreach campaigns that enhanced brand visibility and pipeline growth.
Special Events Coordinator
National Kidney Foundation of Illinois
Chicago, IL
05.2022 - 04.2023
- Directed planning and execution of three annual fundraising events (two golf outings, one gala), exceeding revenue goals by 40%.
- Streamlined event operations, budgeting, vendor management, and logistics, for 100+ attendees.
- Coordinated cross-functional teams to ensure seamless, mission-aligned event delivery.
Social Media Coordinator
Cancer Response Team
Phoenix, AZ
11.2021 - 04.2022
- Developed content and managed SEO and paid social campaigns, driving 35% follower growth and 50% higher post engagement.
Social Activities Coordinator
Little Brothers - Friends of the Elderly
Chicago, IL
05.2018 - 10.2021
- Managed 100+ annual events serving 1,200+ seniors, addressing social isolation with meaningful community programming.
- Recruited and trained 1,300+ volunteers; implemented recognition strategies that increased retention by 60%.
- Partnered with donors and community leaders to enhance visibility and program reach.
Grassroots Marketing Manager
Lou Malnati's Pizzeria Corporate
Chicago, IL
04.2015 - 05.2018
- Led grassroots marketing for 50+ locations, executing 300+ community events annually and driving $100K+ in new revenue through strategic partnerships and activations.
- Managed the entire customer loyalty program, sponsorship and donor requests, and community outreach efforts, boosting repeat purchases by 30% and deepening brand engagement.
- Developed and executed data-driven multi-channel campaigns, increasing sales by 60% and elevating regional brand presence.
- Directed social media and email marketing to grow event attendance and community participation.
- Planned and promoted flagship fundraising events, raising $300K+ for Lurie Children's Hospital and enhancing philanthropic impact.
Education
B.A. - Marketing, Communications
LEWIS UNIVERSITY
Romeoville, ILSkills
- Marketing Strategy & ROI
- Event Planning & Project Management
- Fundraising & Sponsorship Development
- Grassroots Campaigns
- Digital Marketing & Social Media
- CRM & Data Analytics (Salesforce)
- Content Creation & Copywriting
- Stakeholder Engagement & Cross-functional Collaboration
- Executive Support & Travel Calendar Management
- Budgeting & Vendor Negotiation
- Volunteer Recruitment & Retention
Websites
Timeline
Executive Assistant & Private Nanny
Private Households
09.2023 - Current
Business Development Specialist
Hunden Partners
05.2023 - 09.2023
Special Events Coordinator
National Kidney Foundation of Illinois
05.2022 - 04.2023
Social Media Coordinator
Cancer Response Team
11.2021 - 04.2022
Social Activities Coordinator
Little Brothers - Friends of the Elderly
05.2018 - 10.2021
Grassroots Marketing Manager
Lou Malnati's Pizzeria Corporate
04.2015 - 05.2018
B.A. - Marketing, Communications
LEWIS UNIVERSITY
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