Hailey Patterson
Chapel Hill,NC
Summary
Digital multimedia specialist with expertise in visual content creation, editorial strategy, and cross-platform storytelling. Passionate about leveraging innovative design thinking and emerging technologies to craft engaging, user-centered experiences across print, digital, and motion formats. Skilled in managing creative projects from concept to execution, with a strong eye for narrative, clarity, and brand cohesion
Overview
3
3
years of professional experience
Work History
Digital Marketing & Design Intern
SCRAM Systems
Durham, NC
05.2025 - 08.2025
- Produces video and photo content for commercial campaigns, assisting in shoots for targeted regional ads.
- Creates digital ads and motion graphics for social media, boosting engagement across Florida and Colorado markets.
- Designs graphics for web and paid media platforms aligned with brand and product strategy.
Digital Content and Media Specialist
University of North Carolina at Chapel Hill
Chapel Hill, NC
11.2022 - 05.2025
- Implemented SEO strategies to enhance online visibility and search rankings for digital content.
- Oversaw design and production of promotional materials, including brand guides and social media posts.
- Customized website appearance and interactivity using WordPress for improved user engagement.
Multimedia Reporter and Designer
The Daily Tar Heel
Chapel Hill, NC
08.2022 - 05.2025
- Produced editorial photography covering campus life, sports, and local news; edited images in Lightroom, and wrote AP-style captions.
- Designed print layouts, digital graphics, and motion assets for weekly editions and social media campaigns.
- Collaborated on podcasts and multimedia features, using design and visuals to enhance narrative storytelling.
- Led a team of 30+ designers and photographers; mentored peers on design principles, visual consistency, and editorial standards.
Multimedia Managing Editor
The Daily Tar Heel
Chapel Hill, NC
09.2024 - 01.2025
- Directed cohesive visual strategy across print, digital, and social platforms to increase audience engagement.
- Managed production of newsletters, podcasts, and social campaigns, reaching over 80K users.
- Led final copy edits for all stories to ensure clarity and adherence to AP style.
- Created accessible designs, layouts and motion graphics to enhance narrative impacts.
Graphic and UI/UX Designer/Web Developer
1893 Brand Studio
Chapel Hill, NC
09.2023 - 08.2024
- Designed and developed UI/UX, graphic design, and branding components for client websites and social media.
- Collaborated with clients and creative teams to deliver cohesive brand campaigns and digital marketing materials.
- Conducted user testing and performance analysis to enhance site functionality and usability.
- Drove measurable improvements in user interaction through SEO strategies.
- Utilized WordPress, HTML, CSS, and JavaScript to code client websites.
UI/UX and Graphic Designer, Outreach Coordinator
App Team Carolina
Chapel Hill, NC
08.2023 - 08.2024
- Conducted UX research and usability testing to identify user needs and enhance app functionality.
- Designed high-fidelity prototypes aligned with Apple’s Human Interface Guidelines for intuitive mobile interfaces.
- Collaborated with developers and stakeholders to implement design solutions and maintain cohesive branding.
Education
Bachelor of Science - Information Science: User Experience Design
University of North Carolina At Chapel Hill
Chapel Hill, NC05-2025
Bachelor of Arts - Media And Journalism: Interactive Media
UNC-Chapel Hill Hussman School of Journalism
Chapel Hill, NC05-2025
Skills
- Graphic Design
- User Experience Design
- Web Development
- Search Engine Optimization
- Photography/ Videography
- Media Strategy
- HTML, CSS, and JavaScript
- Social Media Design
Affiliations
- UNC Co-Ed Club Volleyball 2023-2025
- UNC Women's Club Team Handball Member 2021-2024
- USA Women's Junior National Handball Team Member 2022
Timeline
Digital Marketing & Design Intern
SCRAM Systems
05.2025 - 08.2025
Multimedia Managing Editor
The Daily Tar Heel
09.2024 - 01.2025
Graphic and UI/UX Designer/Web Developer
1893 Brand Studio
09.2023 - 08.2024
UI/UX and Graphic Designer, Outreach Coordinator
App Team Carolina
08.2023 - 08.2024
Digital Content and Media Specialist
University of North Carolina at Chapel Hill
11.2022 - 05.2025
Multimedia Reporter and Designer
The Daily Tar Heel
08.2022 - 05.2025
Bachelor of Science - Information Science: User Experience Design
University of North Carolina At Chapel Hill
Bachelor of Arts - Media And Journalism: Interactive Media
UNC-Chapel Hill Hussman School of Journalism
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