Hailey Thomas
Los Angeles,United States
Summary
Dynamic sales and revenue operations professional with a decade of progressive experience across multiple roles within a leading company. Proven expertise in streamlining sales processes, ensuring clean data management, and implementing innovative strategies that drive operational efficiency. Adept at leading cross-functional teams, managing large-scale projects, and leveraging data analytics to optimize performance and achieve business goals.
Overview
10
10
years of professional experience
Work History
Senior Director, Sales Operations
Zefr Inc.
01.2022 - Current
- Spearhead development and enhancement of end-to-end operational processes, addressing reporting gaps, minimizing redundancies, and optimizing internal tools for seamless data flow.
- Serve as System Administrator for Salesforce, Domo, Celigo, and MediaRadar, leading administration and expansion of integrations between Salesforce and Netsuite.
- Oversee Revenue Operations for Holding Company and Partnership deals, ensuring alignment with strategic objectives and financial goals.
- Collaborate closely with Finance and Accounting to ensure data integrity, accurate revenue reporting, and comprehensive support throughout billing cycle.
- Manage analytics team responsible for campaign lifecycle data, from pre-sales to post-campaign performance analysis.
- Deliver weekly reports and analyses to Executive Suite and Sales teams.
- Voluntarily lead internal company culture event initiatives
Director, Sales Operations
Zefr Inc.
12.2020 - 01.2022
- Developed and managed sales forecasts, pipeline reporting, and performance metrics to ensure accurate and timely business insights.
- Collaborated with sales leadership to identify operational challenges and align with overall business strategies.
- Maintained and manipulated databases and data flows for critical business information accuracy and accessibility.
Senior Manager, Sales Operations
Zefr Inc.
12.2019 - 12.2020
- Drove the adoption of best practices and sales enablement tools, ensuring consistent execution of sales strategies across all regions.
- Partnered with Accounting to enhance revenue recognition processes and ensure data accuracy in post-sales activities.
- Provided operational insights to support sales strategy execution.
Sales Operations Manager
Zefr Inc.
01.2018 - 12.2019
- Established and led an analytics team supporting internal operations of the Sales and Ad Operations departments.
- Oversaw Salesforce administration tasks, including design, implementation, and workflow automation to ensure seamless user experiences.
- Ensured data integrity through validation rules, Data Loader, and custom record management.
Sales Operations Analyst
Zefr Inc.
01.2016 - 12.2017
- System Administrator for Salesforce CRM, liaising with the global sales team.
- Managed and maintained comprehensive dashboards in Salesforce and DOMO, driving workflow automation initiatives.
- Enhanced cross-functional collaboration between sales, finance, marketing, and operations.
Business Operations Assistant/Sales Operations Assistant
Zefr Inc.
06.2014 - 12.2015
- Assisted the CTO, Head of Ad Products, EVP of Media Solutions, and VP of Ad and Sales Operations.
- Managed schedules, travel, client entertainment events, and special projects for executives.
Education
BBA - Business Management
Loyola Marymount University
Los Angeles, CA05.2014
Skills
- Data Analysis & Reporting
- Business Analysis & Forecasting
- Strategic Planning & Operational Management
- Leadership & Team Management
- System Administration (Salesforce, Domo, Celigo)
- Project Management
- Collaborative Problem Solving
- Time Management & Organization
- Microsoft Excel
Timeline
Senior Director, Sales Operations
Zefr Inc.
01.2022 - Current
Director, Sales Operations
Zefr Inc.
12.2020 - 01.2022
Senior Manager, Sales Operations
Zefr Inc.
12.2019 - 12.2020
Sales Operations Manager
Zefr Inc.
01.2018 - 12.2019
Sales Operations Analyst
Zefr Inc.
01.2016 - 12.2017
Business Operations Assistant/Sales Operations Assistant
Zefr Inc.
06.2014 - 12.2015
BBA - Business Management
Loyola Marymount University
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