Entrepreneurial professional with extensive experience in brand development, event coordination, visual merchandising, and business management. Former multi-salon owner who built trusted brands, led high-performing teams, and maintained strong community relationships. Experienced in coordinating fashion and jewelry photoshoots, marketing events, and cross-department productions at a national retail network. Known for strong leadership, organization, and creating exceptional client and guest experiences while maintaining efficient operations and financial oversight.
Overview
2026
2026
years of professional experience
Work History
Event & Visual Marketing Coordinator
Home Shopping Network (HSN)
Managed fashion and jewelry photoshoot coordination, including schedule planning, merchandise organization, and styling preparation.
Spearheaded collaboration with marketing, merchandising, and production teams to execute cohesive visual campaigns.
Executed organization and styling of fashion and jewelry collections, ensuring optimal presentation for photography and promotional use.
Developed strategic merchandise layouts and visual displays to enhance brand storytelling and customer engagement.
Supported guest models, designers, and stylists to maintain a seamless and efficient atmosphere during events.
Oversaw fittings and garment preparation to guarantee optimal styling and camera readiness.
Oversaw showroom inventory systems to ensure accurate tracking of merchandise utilized in production and marketing.
Facilitated event preparation, marketing initiatives, and promotional campaigns.
Optimized layout and organization of fitting rooms and stockrooms to facilitate efficient workflow and accessibility.
Facilitated cross-departmental communication to enhance scheduling efficiency and project execution.
Owner / Hair Stylist
The Island Salon/Blown Away Hair Studio
St. Petersburg, FL/ Seward, Alaska/Franklin, WV
08.2014 - 05.2025
Owned and operated a successful full-service salon serving a loyal and growing client base.
Managed and supervised a team of 10 employees including stylists and support staff.
Handled bookkeeping, budgeting, payroll coordination, and financial management for the business.
Maintained computer scheduling systems and daily business operations.
Developed marketing promotions and community outreach initiatives to grow the salon.
Provided professional hair services including cutting, coloring, styling, and specialty treatments.
Managed inventory, retail product sales, and vendor relationships.
Managed daily operations, ensuring exceptional client experiences and salon efficiency.
Developed and implemented marketing strategies to increase client retention and engagement.
Trained staff on customer service techniques and salon best practices, enhancing team performance.
Oversaw inventory management, optimizing product selection and reducing waste.
Cultivated relationships with suppliers, negotiating favorable terms for high-quality products.
Analyzed customer feedback to refine services and improve overall satisfaction ratings.
Led team meetings to foster communication, collaboration, and a positive work environment.
Managed day-to-day business operations.
Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
Increased customer satisfaction by implementing efficient business processes and providing exceptional service.
Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
Trained and motivated employees to perform daily business functions.
Established a positive workplace culture that fostered employee engagement, collaboration, and loyalty.
Implemented marketing strategies to increase brand awareness and attract new customers.
Successfully navigated challenging economic conditions by making informed decisions that protected the business''s financial stability.
Mentored staff members on best practices in customer service and sales techniques, leading to increased performance levels.
Expanded product offerings by researching market trends and identifying potential growth opportunities.
Streamlined operations to improve efficiency, enabling more time to be spent on strategic planning and decisionmaking.
Improved team productivity by introducing innovative project management tools and techniques.
Achieved significant cost savings by implementing energy-efficient solutions across company facilities.
Interacted well with customers to build connections and nurture relationships.
Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Supervised creation of exciting merchandise displays to catch attention of store customers.
Education
Bachelor of Science - Costume Design/ Theatre Production
University of Florida
Gainesville, Florida
05-2016
Skills
Event planning and coordination
Photoshoot production and scheduling
Visual merchandising (fashion & jewelry layout)
Marketing support and promotional events
Community outreach and brand engagement
Team leadership and staff supervision
Bookkeeping, budgeting, and financial tracking
Computer and administrative systems
Inventory management
Professional communication
Customer relations
Time management and organization
Customer service
Event planning
Teamwork and collaboration
Detail-oriented
Scheduling
Relationship building
Branding
Event planning and logistics
Planning and coordinating
Visual communication
Sales support
Project management
Social and new media
Email blasts and newsletters
Team leadership
Operations management
Materials ordering
Documentation and reporting
Market research
Staff management
Trade shows and events
Strategy development
Client promotions
Editing and proofreading
Budgeting and forecasting
Timeline
Owner / Hair Stylist
The Island Salon/Blown Away Hair Studio
08.2014 - 05.2025
Event & Visual Marketing Coordinator
Home Shopping Network (HSN)
Bachelor of Science - Costume Design/ Theatre Production