Hailey Mahon

• Deliver all marketing initiatives while operating in a performance-based role, balancing persuasive brand messaging with a premium guest experience.
• Engage high volumes of prospective customers, maintaining consistent brand standards across interactions.
• Convert guest interest into qualified sales opportunities by initiating engagement within 3 minutes.

• Built and updated WordPress pages using HTML/CSS, improving Northeastern's graduate program visibility.
• Created and edited high-quality video and photo content for Instagram and LinkedIn, utilizing CapCut and Adobe Creative Suite, resulting in increased engagement and program visibility by 25%.
• Coordinated event logistics, schedules, and on-site support to ensure smooth execution across all teams.

• Managed content optimization and cross-platform scheduling across email and digital channels to improve engagement and brand consistency.
• Enhanced employee participation and cross-team engagement by developing and distributing global internal newsletters via Salesforce Marketing Cloud.
• Analyzed campaign performance using Tableau dashboards and CRM data to support reporting and inform content strategy to stakeholders.

• Led full magazine rebrand, transforming its identity to a modern, highly visual publication.
• Developed and oversaw cross-platform creative strategy for design, photography, and editorial teams.
• Expanded content and contributor base by establishing the magazine's first photo and fashion divisions.

• Directed concept-to-print of a themed student run editorial magazine publication, including ideation, storyboarding, photo shoot sessions and styling.

• Coordinated creative teams to ensure cohesive visual direction and timely deliverables.

• Directed photo shoots, managing photographers, stylists, models, and locations.

• Conducted market research and analyzed NYC housing trends supporting pricing and marketing strategy.
• Curated social media content, significantly increasing brand visibility for a New York City real estate agent.
• Enhanced listing marketability by providing support for interior design and staging decisions.
• Supported the staging and styling of homes for high-impact online marketing campaigns on online platforms.

• Deliver high-volume, high-quality customer service while maintaining brand standards.
• Coordinate weddings and private events for up to 80 guests, handling logistics, timelines, and clientele communication.
• Lead management with staff training, shift tasks, and guest relations.

• Accelerated validation of a novel ADC (Dolasynthen) target by executing and interpreting cellular assays.
• Created experimental protocols, scientific presentations, and discussion materials for lab and cross-department meetings.
• Received the On The Spot Award for leading a valuable Journal Club presentation and discussion.