Haiyue Cai
Jersey City,NJ
Overview
7
7
years of professional experience
Work History
Advertising and Project Management Intern
Anhui Tedia High Purity Solvent Co., Ltd.
07.2023 - 09.2023
- Assist the project manager in developing and maintaining three project plan, including new product shoots, international exhibition preparations, and OEM customizations.
- Participate in the company's technical exchange meeting and laboratory open day, focusing on the preliminary planning and on-site execution for high-purity solvents; responsible for meeting minutes summary, material preparation, client reception, presentation support, and subsequent client information organization.
Part-time Assistant
Basketball Channel, CCTV
04.2023 - 05.2023
- Edited National Basketball Association (NBA) news packages and wrote three news briefs about the tournament status by using clips from NBA competitions, received 100k+ views
- Made promotional videos for NBA tournaments by using mix-cut strategies
- Recorded voiceover for NBA competitions and provided up-to-date information about tournaments, players’ health, training status, and the latest news about the free market
- Provided two pieces of commentary for the competitions and conducted in-depth analysis about the competition results and the strategies used by teams and players’ performance.
Social Media Strategist Intern
Shenzhen Suntech Advanced Ceramics Co., Ltd.
07.2022 - 09.2022
- Data Collection: Request relevant product parameters, application cases, and patent highlights related to ceramics from the technical team and R&D engineers; organize materials on the company's development history and four major technology platforms to create a professional and consistent offline promotional material for distribution during sales, exhibitions, and client visits.
- Continuously produce content on WeChat public accounts and professional media such as Semiconductor/SMT to attract potential customers' attention and gather leads, while developing a monthly content calendar that includes new product promotions, in-depth technical articles, customer case analyses, and patent interpretations.
Intern Assistant on Marketing
China Merchants Bank, Longshan Road Branch
Anqing, China
06.2016 - 07.2017
- Write or proofread four tweets/short video scripts for banking products, financial knowledge, policy interpretations, etc.
- Create info-graphics and poster materials, and coordinate with the design department for layout.
- Research the communication strategies, trending topics, and implementation activities of other state-owned banks or foreign banks; write a brief analysis report and propose actionable recommendations.
Education
Master of Arts - Learning Technology and Experience Design
New York University
New York, NY06.2025
Bachelor of Arts - Communication
University of California San Diego
La Jolla, CA06.2023
Associate of Arts - Journalism and Communication
College of the Canyons
Santa Clarita, CA06.2021
Skills
- Experienced in creating and scheduling content across multiple social platforms (TikTok, LinkedIn, Twitter, YouTube, etc)
- Computer: Proficient in Office (Word, PowerPoint), Adobe Premiere, Canva, Figma, Photoshop, Lightroom
- Language: English, Mandarin
Timeline
Advertising and Project Management Intern
Anhui Tedia High Purity Solvent Co., Ltd.
07.2023 - 09.2023
Part-time Assistant
Basketball Channel, CCTV
04.2023 - 05.2023
Social Media Strategist Intern
Shenzhen Suntech Advanced Ceramics Co., Ltd.
07.2022 - 09.2022
Intern Assistant on Marketing
China Merchants Bank, Longshan Road Branch
06.2016 - 07.2017
Bachelor of Arts - Communication
University of California San Diego
Associate of Arts - Journalism and Communication
College of the Canyons
Master of Arts - Learning Technology and Experience Design
New York University
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