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Results-driven Paid Media Manager with 7 years of experience in the digital marketing industry, currently leading paid marketing strategies for Kerala's No. 1 EdTech, Xylem Learning Pvt Ltd. Skilled in managing and optimizing paid media campaigns across platforms, I began my career as an SEO Analyst, which honed my understanding of search algorithms and organic growth. My passion for data-driven marketing led me to specialize in Paid Marketing, where I now focus on maximizing ROI through targeted advertising, campaign management, and strategic optimization.

Detail-oriented professional with exceptional communication and project management skills, adept at efficiently handling multiple tasks in fast-paced environments. Known for a proactive approach to identifying and resolving issues, consistently optimizing processes to enhance productivity. Strong commitment to supporting team objectives and driving organizational success. Recognized for the ability to adapt quickly and deliver results that exceed expectations.

Bold Profile PERSONAL SUMMARY Strategic and results-driven professional with a proven track record in outbound and inbound marketing, campaign management, and market research. Expertise in marketing qualified lead generation, messaging development, and collaboration with cross-functional teams to drive sales enablement and pipeline growth. Proficient in creating targeted sales campaigns, leveraging tools like Salesforce and LinkedIn Sales Navigator, and aligning outreach strategies with brand positioning. A hardcore sales and marketing professional having Master of Technology and IIMB certified in Business Management, MBA in Global Business Management, Executive Certification in Product & Brand Management from IIM Rohtak and Digital Marketing certification from Panasonic and Digital Kora and completed MBA (Part-time).

Results-driven Digital Marketing Professional with over 10 years of experience in performance marketing, paid media campaigns, and data-driven optimization. Expertise across a wide array of platforms, including Google Ads, Microsoft Advertising, Meta Ads, Instagram Ads, Amazon Advertising, and LinkedIn Ads, focusing on brand building, lead generation, revenue generation, and conversion optimization. Specializes in search marketing, display advertising, programmatic buying, and social media marketing, consistently delivering superior ROI, CTR, and CPC improvements for diverse clients.
Highly skilled in campaign strategy, bid optimization, audience targeting, A/B testing, conversion rate optimization (CRO), and customer acquisition across industries such as fashion (LVMH), hospitality (Belmond Hotels & Resorts), pharma (GSK), e-commerce (Chumbak), banking (Kotak Mahindra Bank), SaaS (Norton, IP Vanish), and logistics (DHL, Delhivery). Demonstrated success in driving brand awareness, lead generation, and revenue growth by implementing strategic marketing initiatives tailored to each client’s unique business objectives.
Proficient in leveraging advanced digital marketing tools such as Search Ads 360, Google Analytics, Google Tag Manager, Supermetrics, Looker Studio, Power BI, and Google Data Studio to optimize performance, generate actionable insights, and maximize campaign impact. Expertise in managing high-budget campaigns, expanding client portfolios, and delivering measurable results in client satisfaction, campaign performance, and business growth.
Experienced in leading cross-functional teams, providing strategic direction, and managing client relationships across EMEA, APAC, and North America regions. Adept at Quarterly Business Reviews (QBRs), reporting, and business insights, utilizing Excel, PowerPoint, and Power BI to deliver in-depth analysis and present results-driven strategies. Proven track record of scaling campaigns, driving high-impact brand growth, and optimizing marketing spend to drive both short-term ROI and long-term customer loyalty.

Hajar Kamal

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Luxury Consumer Insights Specialist

Freelance Digital Marketing & CRM Projects

Founder & Brand Strategist

Digital Marketing Assistant

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Master's Degree - Digital & Strategic Marketing

Bachelor's Degree - Business Administration

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Luxury Consumer Insights Specialist

Freelance Digital Marketing & CRM Projects

Founder & Brand Strategist

Digital Marketing Assistant

Master's Degree - Digital & Strategic Marketing

Bachelor's Degree - Business Administration

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