HALEY BLAU
Stamford,CT
Summary
Results-oriented Social Media Manager with expertise in executing multi-platform campaigns that enhance brand engagement and visibility. Leverages data-driven insights to optimize SEO and user experience, driving traffic growth and conversion rates. Specializes in visual storytelling and creative direction to craft cohesive brand narratives across social media platforms.
Overview
3
3
years of professional experience
Work History
Digital Marketing and Social Media Manager
The Stamford Jewish Community Center
05.2023 - 12.2025
- Owned and executed paid social and search advertising strategies across Meta and Google Ads, aligning creative SEO tactics to enhance visibility and conversion outcomes
- Managed a portfolio of social media platforms, resulting in sustained growth in Instagram and Facebook audience and engagement metrics through strategic, data-driven content planning
- Developed and executed comprehensive content strategy across multiple platforms, leading to photography and content creation efforts to enhance brand visibility and engagement
- Coordinated planning, promotion, and execution of organizational programs and events, ensuring effective communication and stakeholder engagement
- Managed targeted email campaigns for employee and member communications, facilitating program enrollment and event participation
- Supported planning, coordination, and promotion of organizational programs and events, including scheduling, communications deployment, and stakeholder coordination
- Coordinated timelines and deliverables across multiple concurrent initiatives, ensuring on-time execution and consistent participant experience
- Updated and maintained website using Accrisoft, enhancing user experience and content visibility
Public Relations/Social Media Assistant
Southern Westchester BOCES
10.2022 - 03.2023
- Coordinated communications for professional learning programs, facilitating meetings, workshops, webinars, and regional training events to enhance participant engagement
- Managed public relations campaigns to enhance brand visibility and engagement., including newsletters, flyers, all social media posts and program videos
- Leverages email marketing platforms to promote programs regionally to 9300+ professional contacts
- Supported delivery of synchronous and asynchronous learning programs, including video production and post-event materials
- Managed website content updates to provide users with current information., maintenance and updates
- Works closely with graphic artists to create and communicate branding and sub-branding
- Communicates course descriptions and manages course registrations through an online registration database
Education
Bachelor of Arts - Business: Concentration in Fashion Marketing
Marymount Manhattan College
New York, New York01.2022
Skills
- Social media management
- Digital marketing
- Content creation and strategy
- Social media strategy
- SEO
- Google Ads (Ad Manager and Ad Grants)
- Meta Ads Manager
- Google Analytics
- Meta Business Suite
- Instagram, Facebook, TikTok, YouTube, LinkedIn
- Project Management
- Photo and video editing
- Visual Content Production
- Adobe Creative Suite
Accomplishments
- Instagram Growth Success
- Increased Instagram followers by 40% in 6 months through strategic content planning.
- SEO Strategy Enhances Traffic
- Implemented SEO tactics, improving website traffic by 30% in three months.
- Boosted email click-through rates by 25% using targeted campaigns.
- Event Attendance Surge
- Led campaign increasing event attendance by 50% using social media promotions.
Awards
Gold Key for Academic Excellence 2022 | Marymount Manhattan College
Timeline
Digital Marketing and Social Media Manager
The Stamford Jewish Community Center
05.2023 - 12.2025
Public Relations/Social Media Assistant
Southern Westchester BOCES
10.2022 - 03.2023
Bachelor of Arts - Business: Concentration in Fashion Marketing
Marymount Manhattan College