Robert Auzenne
Baton Rouge,LA
Summary
Automotive marketing executive with 12+ years of leadership experience driving revenue growth for the nation’s largest dealer groups and highest-volume OEM retailers. Key contributor in scaling a digital automotive consultancy from ~$2M to ~$150M in annual revenue while personally managing $20M+ in annual ad spend and influencing $80M+ in cumulative team-managed investment. Strategic advisor to multiple #1 and Top 5 volume dealerships in the United States across luxury, import, and domestic OEM brands. Known for identifying the repeatable systems, marketing frameworks, vendor stacks, and performance disciplines that power 500–1,000+ unit/month retailers — and successfully implementing those models across hundreds of dealerships to increase sales velocity and profitability.
Overview
2026
2026
years of professional experience
Work History
Dealer Group Consulting & Agency of Record Leadership
- Served as Agency of Record for high-volume single points and national dealer groups across nearly all major OEM brands.
- Acted as Fractional CMO to dealer principals and executive leadership, aligning marketing investment with P&L performance.
- Directed full-funnel advertising planning across paid media, SEO, websites, third-party lead providers, inventory aggregators, CRM systems, digital retailing tools, and retention platforms.
- Audited and rationalized vendor ecosystems to improve efficiency across new, used, fixed ops, vehicle acquisition, and recruiting.
- Designed budget allocation models improving cost per sale and marketing as % of gross.
High-Volume OEM Retail Advisory
- Strategic marketing advisor to multiple top-ranked dealerships nationally, including:
- #1 and #2 Lexus retailers
- #1 and #2 BMW retailers
- #2 Honda retailer
- #1 INFINITI retailer
- #1 Genesis retailer
- #5 Subaru retailer
- #2 Hyundai retailer
- #3 Mazda retailer
- #1 Chevrolet retailer
- #1 Ram / Jeep retailer
- #2 Toyota retailer
- Supported executive teams operating 500–1,000+ combined new and used units monthly.
National Dealer Group & OEM Collaboration
- Worked alongside executive leadership within:
- Hendrick Automotive Group
- Lithia Motors
- Sonic Automotive
- Serra Automotive
- Morgan Auto Group
- Findlay Automotive Group
- Gee Automotive Companies
- Asbury Automotive Group
- Extensive OEM alignment experience across:
- General Motors
- Ford Motor Company
- Stellantis
- Toyota Motor Corporation
- Honda Motor Co.
- Nissan Motor Corporation
- Hyundai Motor Company
- Kia Corporation
Advanced Digital Platform & Technical Authority
- Maintain expert-level technical proficiency while operating at executive advisory level.
- Advanced Google Ads architecture (Search, PMax, YouTube, Demand Gen)
- Meta advertising strategy
- Conversion tracking & CRM attribution integration
- Multi-touch attribution modeling
- First-party data strategy & audience segmentation
- Geo-targeting & conquest strategy
- OEM-compliant offer-based messaging
- Structured A/B testing & landing optimization
- Custom-built strategies tailored to inventory mix and market dynamics
- Partnered directly with:
- Meta Platforms
- To provide automotive-specific feedback influencing tools and capabilities now widely used by dealerships nationwide.
Organizational Leadership & Scale
- Built and scaled SEO and account management divisions.
- Recruited and developed leadership teams during rapid growth phases.
- Designed scalable SOPs, QA standards, and reporting frameworks.
- Led onboarding and performance oversight for 100+ dealership accounts.
Senior Executive Leadership Roles
Click Here Digital
10.2013 - Current
- Executive leader in scaling one of automotive’s fastest-growing digital consultancies from ~$2M to ~$150M in revenue. Served as Agency of Record and Fractional CMO for high-volume dealerships and multi-rooftop dealer groups nationwide.
- Served as Agency of Record for high-volume single points and national dealer groups across nearly all major OEM brands.
- Acted as Fractional CMO to dealer principals and executive leadership, aligning marketing investment with P&L performance.
- Directed full-funnel advertising planning across paid media, SEO, websites, third-party lead providers, inventory aggregators, CRM systems, digital retailing tools, and retention platforms.
- Audited and rationalized vendor ecosystems to improve efficiency across new, used, fixed ops, vehicle acquisition, and recruiting.
- Designed budget allocation models improving cost per sale and marketing as % of gross.
BDC Director
All Star Automotive Group
01.2011 - 01.2013
- Led internet sales and BDC operations, aligning marketing, CRM, and showroom execution. Developed foundational expertise in lead-to-sale conversion and revenue accountability.
Education
Florida Community College of Jacksonville
JacksonvilleSkills
- Multi-Rooftop Dealer Group Consulting
- Agency of Record & Fractional CMO Leadership
- OEM Compliance & Co-Op Optimization
- Variable & Fixed Ops Marketing Strategy
- Vendor Stack Architecture & Rationalization
- Third-Party Lead & Inventory Aggregator Strategy
- Used Vehicle Acquisition Growth
- Marketing-to-P&L Alignment
- BDC & Lead Conversion Infrastructure
- Performance Media & Attribution Strategy
Accomplishments
Strategic marketing advisor to multiple top-ranked dealerships nationally, including:
- #1 and #2 Lexus retailers
- #1 and #2 BMW retailers
- #2 Honda retailer
- #1 INFINITI retailer
- #1 Genesis retailer
- #5 Subaru retailer
- #2 Hyundai retailer
- #3 Mazda retailer
- #1 Chevrolet retailer
- #1 Ram / Jeep retailer
- #2 Toyota retailer
Supported executive teams operating 500–1,000+ combined new and used units monthly.
Extracted best-in-class processes, vendor strategies, marketing systems, and performance cultures from these elite retailers and implemented those frameworks across hundreds of dealerships and dealer groups to accelerate growth.
National Dealer Group & OEM CollaborationWorked alongside executive leadership within:
- Hendrick Automotive Group
- Lithia Motors
- Sonic Automotive
- Serra Automotive
- Morgan Auto Group
- Findlay Automotive Group
- Gee Automotive Companies
- Asbury Automotive Group
Extensive OEM alignment experience across:
- General Motors
- Ford Motor Company
- Stellantis
- Toyota Motor Corporation
- Honda Motor Co.
- Nissan Motor Corporation
- Hyundai Motor Company
- Kia Corporation
Maintain expert-level technical proficiency while operating at executive advisory level.
- Advanced Google Ads architecture (Search, PMax, YouTube, Demand Gen)
- Meta advertising strategy
- Conversion tracking & CRM attribution integration
- Multi-touch attribution modeling
- First-party data strategy & audience segmentation
- Geo-targeting & conquest strategy
- OEM-compliant offer-based messaging
- Structured A/B testing & landing optimization
- Custom-built strategies tailored to inventory mix and market dynamics
Partnered directly with:
- Meta Platforms
to provide automotive-specific feedback influencing tools and capabilities now widely used by dealerships nationwide.
Organizational Leadership & Scale- Built and scaled SEO and account management divisions.
- Recruited and developed leadership teams during rapid growth phases.
- Designed scalable SOPs, QA standards, and reporting frameworks.
- Led onboarding and performance oversight for 100+ dealership accounts.
Timeline
Senior Executive Leadership Roles
Click Here Digital
10.2013 - Current
BDC Director
All Star Automotive Group
01.2011 - 01.2013
High-Volume OEM Retail Advisory
Advanced Digital Platform & Technical Authority
Organizational Leadership & Scale
Dealer Group Consulting & Agency of Record Leadership
National Dealer Group & OEM Collaboration
Florida Community College of Jacksonville