Haley DUGAS
Marketing Manager
Westlake,LA
Summary
Insightful Marketing Manager with experience devising and implementing marketing campaigns. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
3
3
Certificates
Work History
Account Manager
Foreword Communications
Houston, TX
11.2021 - Current
- Analyzed and reported social media and online marketing campaign results.
- Suggested and implemented new features to develop brand awareness.
- Designed and implemented social media strategies to align with business goals.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Conducted research to determine current benchmark trends and audience preferences.
- Managed 5 client accounts ensuring that benchmarks were met and client experienced significant ROI.
Enrollment Marketing Manager
COLLEGE OF BIBLICAL STUDIES
Houston, TX
01.2021 - Current
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed network of related professionals to open up business opportunities.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Experienced 270% growth in social media presence resulting in 20% increase in enrollment.
Media and Marketing Director
FIRST BAPTIST CHURCH OF EUNICE
Eunice, LA
03.2020 - 02.2021
- Evaluated target market research and adjusted strategy to address competitive influences and changing market.
- Created innovative strategies to drive customer engagement.
- Developed metrics and measured success in order to further penetrate marketplace.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Increased attendance by 50% through social media campaigns.
Program Director
The Little Gym Of Lake Charles
Lake Charles, LA
11.2017 - 03.2020
- Improved success of program by making proactive adjustments to operations.
- Collaborated with various teams to uncover issues, identify applicable solutions and offer guidance.
- Provided ongoing direction and leadership for program operations.
- Maintained and updated project related documents.
- Identified risks and developed mitigation plans.
- Maintained tight production timetables and quality standards to give audiences exceptional offerings.
- Leveraged social media platforms and online job boards to advertise open positions and engage with potential candidates.
- Coordinated schedules to arrange management interviews with applicants.
- Resolved client issues quickly, increasing customer retention rate 70%
Education
Bachelor of Science - Marketing Management
Western Governors University
Salt Lake City, UT 11.2015 - 10.2020
Skills
Market Positioning
Budgeting and Allocation
Strategic planning
Client communication
Brand development
Staff Management
Campaign management
Communication and writing skills
Adobe Creative Suite proficiency
Web analytics
SEO proficiency
Content Development
Social media activities
Marketing Strategies
Certification
SEO Certification
Timeline
Account Manager
Foreword Communications
11.2021 - Current
Coding Certification
10-2021
SEO Certification
06-2021
Digital Marketing Certification
02-2021
Enrollment Marketing Manager
COLLEGE OF BIBLICAL STUDIES
01.2021 - Current
Media and Marketing Director
FIRST BAPTIST CHURCH OF EUNICE
03.2020 - 02.2021
Program Director
The Little Gym Of Lake Charles
11.2017 - 03.2020
Bachelor of Science - Marketing Management
Western Governors University
11.2015 - 10.2020