HALEY S. BYNUM
Victoria,TX
Summary
Dynamic marketing leader with a proven track record at Chick-fil-A Victoria, instrumental in growing the business from $12M to $18M through innovative strategies and community engagement. Expert in analytical research and communication, adept at coordinating cross-functional teams to achieve high-quality results. Recognized for developing impactful marketing plans that resonate with diverse audiences.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Executive Dir. of Brand Growth & Community Relations
Chick-fil-A Victoria, M4 Restaurant & Hospitality
09.2024 - Current
- Conducted research on consumer preferences and current trends while brainstorming innovative marketing strategies
- Designed and led the execution of annual comprehensive marketing plan, subsequently measuring analytics and budgets.
- Developed and worked with key community partners to promote the brand
- Coordinated cross-functional teams to deliver high quality results within tight timelines
Restaurant Marketing Director
Chick-fil-A Victoria, M4 Restaurant & Hospitality
03.2022 - 09.2024
- Built, taught and developed marketing mindsets which aided in generating consistent increases in transactions and check average, producing $18,000,000 in sales for 2024.
- Maintained stewardship over marketing assets, protecting business investments
- Launched and executed pre-Grand Opening and Grand Opening marketing plans, content and events
Restaurant Assistant Director of Marketing
Chick-fil-A Victoria, M4 Restaurant & Hospitality
08.2021 - 03.2022
- Produced website, radio, social media and advertising communication for the brand
- Designed custom graphics for promotions and event while staying within stringent corporate visual identity standards
- Implemented in and outside restaurant events based on demographics, to encourage family time and increase sales.
Education
Bachelor of Science - Sport Management
Texas A&M University
College Station, TX12-2019
Certificate - Professional Event Management
Texas A&M University
College Station, TX12-2019
Some College (No Degree) -
Victoria College
Victoria, TXSkills
- Communication and Presentation Skills
- Time Management and Organization Skills
- Critical Thinking Skills
- Analytical and Research Skills
- Adaptability Skills
Undergraduate Internship Experiences
- TexAgs Event Coordinator, May 2019 - December 2019
- Brazos Valley Bombers Collegiate Baseball and Cavalry USL FC Sporting Event Coordinator, May 2018 - August 2018
Community Involvement
- Student Impact Leader at Parkway Church 2020-Current
- Race Committee Leader for The Chick-fil-A 5K benefitting Young Life Victoria 2021-Current
- Operation Christmas Child group coordinator 2021-Current
SPECIALIZATIONS
- Graphic Design
- Content Development
- Social Media Strategy
- Market Data Analysis
- Campaign Analytics Reporting
- Branding Identity and Awareness
Certification
- Professional Event Manager Certification
- Food Handlers Certification
- PCI and Cybersecurity Certification
- Food Safety Certification
Accomplishments
- Selected for Chick-fil-A Inc. Red Couch Commercial
- Chick-fil-A Victoria President’s Award
- Texas A&M College of Education and Human Development Distinguished Honor Graduate
- Texas A&M Health and Kinesiology Honor Undergraduate Sport Management Division
- Summa Cum Laude
- Victoria College Transfer Student of the Year Scholarship
Timeline
Executive Dir. of Brand Growth & Community Relations
Chick-fil-A Victoria, M4 Restaurant & Hospitality
09.2024 - Current
Restaurant Marketing Director
Chick-fil-A Victoria, M4 Restaurant & Hospitality
03.2022 - 09.2024
Restaurant Assistant Director of Marketing
Chick-fil-A Victoria, M4 Restaurant & Hospitality
08.2021 - 03.2022
Bachelor of Science - Sport Management
Texas A&M University
Certificate - Professional Event Management
Texas A&M University
Some College (No Degree) -
Victoria College
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