Summary
Overview
Work History
Education
Skills
Websites
Personal Information
Timeline
Generic
MICHAEL ALLAN YU GOYONE

MICHAEL ALLAN YU GOYONE

Herndon

Summary

Results-driven Marketing Strategist and Brand Growth Leader with 15+ years of experience leading marketing initiatives, brand development, customer engagement programs, content strategy, analytics reporting, and multi-location business growth. Proven ability to manage complex projects, collaborate with creative teams, analyze performance metrics, and present actionable insights to executive leadership. Experienced in social media marketing, content creation, digital communications, promotional campaigns, community engagement, and brand storytelling. Recognized for combining creativity, operational discipline, and data-driven decision-making to drive measurable business results.

Overview

17
17
years of professional experience

Work History

Marketing Strategist & Brand Growth Manager

ANITA'S NEW MEXICO STYLE RESTAURANT
Northern Virginia
01.2009 - Current
  • Lead marketing initiatives supporting a 10-location restaurant brand throughout Northern Virginia.
  • Develop and execute promotional campaigns, social media content, digital marketing materials, and customer engagement programs.
  • Manage creative projects involving graphic design, photography, video content, menus, flyers, posters, digital signage, and event marketing.
  • Create and maintain marketing calendars, promotional schedules, and campaign execution plans.
  • Analyze customer behavior, sales trends, PMIX data, and marketing performance metrics to identify growth opportunities.
  • Produce executive-level reports and dashboards translating business data into actionable recommendations.
  • Collaborate with operations, leadership, creative teams, vendors, and external partners to execute marketing initiatives.
  • Present marketing recommendations and performance insights to executive leadership.
  • Developed and managed hundreds of marketing assets including menus, promotional materials, social media graphics, event signage, and customer-facing communications.
  • Led implementation and management of digital signage systems across multiple locations.
  • Designed executive reporting systems providing actionable insights on customer engagement, sales trends, and business performance.
  • Directed marketing support for seasonal campaigns, catering promotions, community events, and customer acquisition initiatives.
  • Collaborated with cross-functional teams to strengthen brand awareness and customer engagement.

General Manager

Bowlero Corporation
  • Managed operations, customer experience, employee development, and business performance for a high-volume entertainment venue.
  • Led large teams while maintaining service excellence and operational efficiency.

Assistant General Manager

Panera Bread
  • Supported daily operations, team leadership, customer service, and performance management initiatives.

IT Specialist

Skyway IT
  • Provided technology support, systems administration, and infrastructure troubleshooting.

Education

Bachelor of Science - Computer Science

Central Colleges of the Philippines

Skills

  • Social Media Strategy
  • Content Development
  • Content Calendar Management
  • Marketing Analytics
  • Social Media Reporting
  • Executive Reporting
  • Brand Strategy
  • Community Engagement
  • Video Marketing
  • UGC Content Development
  • Influencer Collaboration
  • Project Management
  • Client Relationship Management
  • Team Leadership
  • Campaign Management
  • Cross-Functional Collaboration
  • Marketing Performance Analysis
  • Presentation Development
  • Microsoft Excel
  • Microsoft PowerPoint
  • Microsoft Word
  • Canva
  • Toast POS
  • 7Shifts
  • Yodeck
  • Navori
  • Social Media Platforms
  • Digital Signage Systems
  • Reporting & Analytics
  • Project Management Tools
  • Digital marketing
  • Graphic design
  • Team leadership
  • Customer analytics
  • Brand management
  • Event planning
  • Project coordination
  • Performance metrics
  • Problem solving
  • Creative thinking
  • Effective communication
  • Relationship building
  • Target audience identification
  • Public relations
  • Vendor management
  • Detail-oriented
  • Content creation
  • Interpersonal skills
  • Analytical skills
  • Business intelligence
  • Product promotion
  • Market penetration
  • Calendar management
  • Social media platforms
  • Corporate communication
  • Multitasking
  • Staff management

Websites

Personal Information

Title: MARKETING STRATEGIST | SOCIAL MEDIA MANAGER | BRAND GROWTH LEADER

Timeline

Marketing Strategist & Brand Growth Manager

ANITA'S NEW MEXICO STYLE RESTAURANT
01.2009 - Current

General Manager

Bowlero Corporation

Assistant General Manager

Panera Bread

IT Specialist

Skyway IT

Bachelor of Science - Computer Science

Central Colleges of the Philippines

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MICHAEL ALLAN YU GOYONE