Hallie Lockhart
Lafayette,CO
Summary
Energetic and highly organized spirit program leader with over 7 years of experience in coaching, athletics administration, digital content creation, event planning, and marketing. Extensive background managing competitive dance programs, building student sections, and fostering athlete development. Demonstrated success in fundraising, community engagement, and increasing program visibility through strategic communications and social media management. Passionate about cultivating school spirit and promoting student-athlete well-being through creative leadership, operational excellence, and relationship building.
Overview
9
9
years of professional experience
Work History
Dance Team Head Coach
Erie High School & Ralston Valley High School
05.2022 - Current
- Oversee all aspects of competitive dance program with up to 40 members, including choreography, athlete development, event planning, and fundraising.
- Maintain a budget of over $100,000, and fundraise over $25,000 annually.
- Lead communications, social media, and scheduling.
- Build positive relationships with parents, administrators, and athletics staff.
- Supervise four assistant coaches, fostering a high-performing culture.
- Evaluated individual knowledge, skills, and strengths, and assigned team positions to maximize talent areas.
Digital Content Creator
Flatirons Community Church
10.2021 - Current
- Lead creator for digital content across Instagram, TikTok, YouTube, and more with a total audience over 300,000.
- Increased Instagram following from 50,000 to almost 100,000 in 1 year.
- Produce high-quality photographs, videos and graphics for all platforms.
- Utilize performance metrics to optimize content and engagement.
- Collaborate with marketing and creative teams to support campaigns.
Engagement Specialist
Nebraska Athletics
08.2016 - 08.2019
- Manage donor and ticket accounts using Paciolan and ADvantage.
- Coordinate game day hospitality and donor experiences at both volleyball and Basketball.
- Oversee distribution of over $50,000 to athletics partners.
- Coordinated with other departments within the athletic department when necessary, fostering an environment of collaboration towards shared objectives related to customer success.
- Trained new staff on ticketing systems and best practices for customer service excellence.
Student Section President & Graphic Design Director
Iron N
01.2017 - 01.2019
- Worked with Marketing team to sell out all student ticket sports.
- Organized student engagement events and promotional campaigns for events with over 5,000 in attendance.
- Directed all student sections across all sports for Nebraska Athletics.
- Managed a team of 20+ directors to plan giveaways, campaigns, and increase student awareness for all sports.
- Designed social media graphics to boost awareness and participation.
Education
Master of Arts - Visual Communication Design
Liberty University
Lynchburg, VA12.2020
Bachelor of Science - Business Administration (Marketing & Management)
University of Nebraska-Lincoln
Lincoln, NE08.2019
Skills
- Spirit program leadership, choreography, event planning
- Social media management and digital content creation
- Fundraising, scheduling, public speaking
- Knowledge of UDA, USA Cheer, UCA standards
- Adobe Creative Suite, video editing, photography
- CPR and First Aid knowledge
- Event planning
- Corporate sponsorships
- Team management
- Training and coaching
Timeline
Dance Team Head Coach
Erie High School & Ralston Valley High School
05.2022 - Current
Digital Content Creator
Flatirons Community Church
10.2021 - Current
Student Section President & Graphic Design Director
Iron N
01.2017 - 01.2019
Engagement Specialist
Nebraska Athletics
08.2016 - 08.2019
Master of Arts - Visual Communication Design
Liberty University
Bachelor of Science - Business Administration (Marketing & Management)
University of Nebraska-Lincoln
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