HAN ZHENG
DULUTH,GA
Summary
Products and Marketing professional with proven expertise in market research, product planning, and brand promotion. Significantly enhancing market share and brand visibility. Skilled in sales analysis and strategic product development, consistently surpassing sales targets.
Overview
11
11
years of professional experience
Work History
Sales Manager
A HAIR IMPORT INC
09.2020 - Current
- Responsible for overseeing product management, including sales analysis, order planning, and product strategy.
- Manage inventory by accurately forecasting market demand using sales data and consumer feedback, effectively reducing inventory costs.
- Utilize sales data and customer insights to adjust product strategy, enhancing market share in key channels.
- Plan and coordinate orders to ensure timely product availability and meet market sales demand.
Merchant/Marketing Manager
Aimer Co., LTD
02.2017 - 05.2020
- Responsible for managing biannual merchant, including Research, product strategy, product development, design, review, ordering, pricing, and launch scheduling. Continuously optimized products to support sales targets and increase market share. During 2017-2019, achieving annual sales growth of 20-30% and reaching the sales targets.
- Responsible for cross-brand collaborations. partnered with the IP series Paw Patrol in 2018, generating over 20 million in sales and boosting brand visibility.
- Focused on sustainable brand and product development, successfully creating the Milk series as a core product line, still in use; developed the Angel Panty line, a bestseller with over one million units sold annually; and launched a specialized product line for young girls, expanding the target demographic.
- Directed online and offline promotional campaigns to enhance brand awareness through product-centric strategies.
Merchandising Specialist
AIMER GROUP
05.2014 - 02.2017
- Conducted in-depth research on market trends and consumer needs to support biannual new product development.
- Analyzed market and sales data to forecast product demand and develop circulation strategies, improving sell-through rates.
- Contributed to and presented seasonal market analysis reports and new product proposals.
- Coordinated cross-departmental communication to ensure seamless collaboration among design, marketing, and supply chain teams.
Education
MBA - BRAND MANAGEMENT
KEDGE Business School, Marseille
MARSEILLE, FRANCE07-2013
Bachelor of Arts - BRAND MANAGEMENT
Beijing University of Technology
BEIJING,CHINA07-2011
Skills
- Market Research and Analysis
- Product Planning
- Sales Analysis
- Brand Promotion and Marketing Strategy
- Cross-Cultural Communication and Collaboration
Languages
English
Professional Working
Chinese (Mandarin)
Native or Bilingual
Timeline
Sales Manager
A HAIR IMPORT INC
09.2020 - Current
Merchant/Marketing Manager
Aimer Co., LTD
02.2017 - 05.2020
Merchandising Specialist
AIMER GROUP
05.2014 - 02.2017
MBA - BRAND MANAGEMENT
KEDGE Business School, Marseille
Bachelor of Arts - BRAND MANAGEMENT
Beijing University of Technology
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